Web Design Rotterdam

Professional Web Design Services in Rotterdam

Looking for a professional web designer in Rotterdam? You’re in the right place. At Design by Karina, I create websites that don’t just look beautiful — they’re built to work hard for your business. From boosting your local visibility to bringing in more client inquiries, your website becomes a powerful tool, not just a pretty page.
Every website I create is custom-built to reflect your brand, speak to your ideal audience, and help you stand out in Rotterdam’s competitive market. Together, we’ll design something that feels like you — and converts like crazy.

Helping Rotterdam business shine online

New creative   ✦   Agency   ✦   Development   ✦   studio   ✦   Website   ✦   Strategy   ✦   wordpress   ✦   branding   ✦   design   ✦   webdesign   ✦  

New creative   ✦   Agency   ✦   Development   ✦   studio   ✦   Website   ✦   Strategy   ✦   wordpress   ✦   branding   ✦   design   ✦   webdesign   ✦  

New creative   ✦   Agency   ✦   Development   ✦   studio   ✦   Website   ✦   Strategy   ✦   wordpress   ✦   branding   ✦   design   ✦   webdesign   ✦  

Professional web design services for
entrepreneurs in Rotterdam

Rotterdam is bold, fast-paced, and full of competition. If your website doesn’t stand out or clearly show who you are, you’re missing opportunities. A well-designed site helps you make a strong first impression — the kind that builds trust and sticks with people. Your website should reflect your local brand identity and feel like an extension of your business. Strategic design supports that story while also boosting your visibility online. With local SEO and the right structure, you’ll get found by the right people in Rotterdam and beyond. But it’s not just about being seen — it’s about turning visitors into clients. That’s where thoughtful design makes all the difference.

Rotterdam is bold, fast-paced, and full of competition. If your website doesn’t stand out or clearly show who you are, you’re missing opportunities. A well-designed site helps you make a strong first impression — the kind that builds trust and sticks with people.

Your website should reflect your local brand identity and feel like an extension of your business. Strategic design supports that story while also boosting your visibility online. With local SEO and the right structure, you’ll get found by the right people in Rotterdam and beyond. But it’s not just about being seen — it’s about turning visitors into clients. That’s where thoughtful design makes all the difference.

My Rotterdam Web Design Process

Every project starts with a real conversation — no automated forms or cookie-cutter briefs. We’ll talk through your brand values, goals, and what makes your business tick. From there, I dive into research: your audience, your competitors, and what sets you apart in the Rotterdam market. Together, we’ll define the direction your new website needs to take.

Once we have a solid strategy, I move into the creative phase. I’ll explore colors, fonts, visual inspiration, and layout ideas that truly represent you. This includes moodboards, visual direction, and early mockups. All of this ensures your site speaks directly to your target audience in a way that feels natural and true to your brand.

I design every experience with purpose — not just for looks, but for results. I create a structure that guides your visitors smoothly from their first click to your call to action. Everything is optimized for mobile, accessibility, and conversion. It’s a blend of beauty and brains.

When we move into the final design phase, I bring all the pieces together: visuals, structure, and content. Every element is refined until it feels right — and looks amazing. 

Website voor kleine ondernemer in Rotterdam laten maken
Ontwerp van een zakelijke WordPress site voor een zzp’er
Website design in de kleuren van jouw merkidentiteit
Rotterdamse webdesigner maakt site voor lokale ondernemer
SEO-geoptimaliseerde website laten maken in Rotterdam
Custom Shopify webshop laten maken voor kleine ondernemer

Happy Clients, Beautiful Websites

Recent Work

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Our services

Strategic Web Design with a Furry Touch

Great design deserves a smooth technical implementation. I make sure your website is fast, responsive, and easy to manage — whether you’re using WordPress or Shopify. I handle both the design and development myself (with a little help from Jackie, my fluffy assistant 🐾), so everything works exactly as intended — no surprises, no disconnect. From start to finish, it’s all built with care and precision to match your vision.

Landing Page

Your landing page isn’t just a webpage—it’s your first chance to make an impact. I create compelling, conversion-focused pages that capture leads, drive action, and align seamlessly with your brand’s vision. With a perfect blend of design and strategy, your landing page will engage, inspire, and turn visitors into loyal customers.

Web Development

Website Design

Web Development

Website Design

Website Design

Your business is one of a kind—your website should be too. I design and build tailored websites that don’t just look beautiful but tell your brand’s story, captivate your audience, and drive real business growth. Whether you’re launching, rebranding, or scaling, I create a strategic online presence that truly represents you and converts visitors into customers.

Web Development

Website Design

Web Development

Website Design

Webshop Design

A great webshop is more than just a storefront—it’s an experience. I design and develop fully optimized Shopify and WooCommerce (WordPress) webshops that are not only beautiful but also intuitive, user-friendly, and built to convert. From seamless navigation to a smooth checkout process, every detail is crafted to engage shoppers, build trust, and maximize sales.

Webshop Laten Maken

Website Design

Webshop Laten Maken

Website Design

SEO

A beautiful website is only powerful if people can find it.
I offer SEO optimization services that improve speed, mobile responsiveness, and visibility on Google. From technical SEO and clear site structure to optimized images, meta descriptions, and lightning-fast loading times—every detail is crafted to boost your ranking and grow your business.

Website Optimization

Website Optimization

Great design deserves a smooth technical implementation. I make sure your website is fast, responsive, and easy to manage — whether you’re using WordPress or Shopify. I handle both the design and development myself (with a little help from Jackie, my fluffy assistant 🐾), so everything works exactly as intended — no surprises, no disconnect. From start to finish, it’s all built with care and precision to match your vision.

Web Design for Every Rotterdam Business

I’ve worked with a wide variety of Rotterdam-based businesses, and I know one size never fits all. For established service providers and professionals, I create clean, trustworthy websites that communicate expertise and make it easy for people to get in touch.

For creatives, cultural institutions, and studios, I design bold and expressive websites that showcase your work and your personality. Think interactive portfolios, strong visuals, and layouts that tell your story.

If you sell products online, I build e-commerce websites that are not only beautiful but optimized for conversion. From product pages to checkout, everything is designed to feel smooth, intuitive, and totally on-brand.

And if you’re in the hospitality industry — whether you’re running a cozy café, a buzzing restaurant, or a stylish hotel — I’ll design a site that captures the atmosphere of your space while making reservations and inquiries seamless for your customers.

The Design by Karina Difference

When you work with me, you work with me — not with an account manager or a junior designer. I’m your single point of contact from start to finish, which means communication is simple, and your vision stays crystal clear. I live and work in Rotterdam, so I’m close by for a real chat, a coffee, or even an on-site brainstorm if that’s what you need. With over 16 years of design experience — including time as a Product Designer at Uber — I bring a mix of creativity and strategy that’s hard to find. I don’t just make things look nice. I make them work. My designs are built with intention, informed by user behavior, and crafted to support real business goals.

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How I work

Transparent Pricing That
Grows With You

Your website is an investment — one that should pay off in visibility, trust, and growth. I keep my pricing clear and flexible so you know exactly what you’re getting.

Landing pages start at €699 and are perfect for entrepreneurs or events that need a focused, scrollable page that speaks volumes.

Business websites start at €1399 and include custom layouts for key pages, a responsive design that works beautifully on all devices, and a user-friendly backend.

For shops and product-based businesses, I offer e-commerce websites starting at €1950 — designed to sell, support, and grow your brand online.

All packages include planning, custom visual design, mobile optimization, SEO-friendly setup, and support throughout the launch process.

Design by Karina – jouw lokale website bouwer in Rotterdam

Karina Paviotti

Web Designer

Webdesigner werkt aan een custom site voor ondernemer in Rotterdam

WordPress Sites for Small Business

Perfect for service-based entrepreneurs —like doulas, therapists, or contractors— my WordPress websites are designed to be more than just pretty—they’re strategic tools to grow your business.
✔ Exclusive design that reflects your brand identity
✔ Intuitive structure that drives action
✔ Mobile-first and responsive design
✔ Basic SEO setup to improve search visibility
✔ Easy-to-manage backend so you stay in control

Laptop met modern WordPress design voor Rotterdamse ondernemer

Shopify Web Design That Drives Sales

Selling online? I create Shopify online stores that do more than just look good—they convert. Every detail is crafted to simplify the buying process and build trust.
✔ E-commerce design that highlights your products
✔ Optimized checkout process to reduce cart abandonment
✔ Full setup of payments, shipping, and tools
✔ Integration with marketing and inventory systems
✔ Fast, responsive design across all devices

When people

do

work with

me.

Choosing the right web design partner can feel overwhelming. As a web designer in Rotterdam, I combine strategic thinking, creative vision, and years of experience. I specialize in professional website design using WordPress and Shopify, creating custom websites that don’t just look beautiful but drive real business results. My web design services are tailored to your goals, audience, and brand—ensuring your site turns visitors into customers. Whether you’re a local Rotterdam business or international brand, I’ll help make your website your most effective marketing tool.

World-Class Product Experience

With a background as a Product Designer at Uber, I bring a unique and valuable perspective to your project. My experience at one of the world's most innovative technology companies taught me to create interfaces that don't just look beautiful, but actually work for users. I apply these same user-centered design principles to every website I develop, ensuring your site is not only visually appealing but also intuitive and effective.

Strategic Approach to Web Design

Your website isn’t just a digital brochure — it’s your most powerful business tool. Unlike many web designers who focus purely on looks, I start with strategy. Before I design anything, I take the time to deeply understand your business goals, your ideal clients, and what success looks like for you. Whether I’m creating a custom WordPress website or a conversion-focused Shopify store, every design decision is rooted in what will work best for your business — helping you grow, connect, and stand out online.

Meticulous Attention to Detail

At Design by Karina, every pixel has a purpose. From font selection and white space to mobile responsiveness and page speed optimization, I pay close attention to the small details that make a big difference. My websites are thoughtfully built to feel smooth, cohesive, and totally aligned with your brand. Whether it’s a high-end WordPress design or a sleek Shopify product page, I make sure every element contributes to a polished, professional, and powerful user experience.

Genuine Partnership, Not Just a Service

When you choose to work with me, you're not just hiring a web designer — you’re gaining a creative partner who’s invested in your success. From our first chat to your site launch (and beyond), I’m here to guide you, listen to your ideas, and make the process feel easy and exciting. I don’t disappear after the launch either — I offer ongoing support, updates, and honest advice to help your small business website keep evolving as you grow.

Proven Results for Small Businesses

I specialize in professional websites for small businesses that want big results without big-agency fluff. I understand the challenges small business owners face, and I design solutions that are clear, smart, and built to convert — whether you need a local business website in Rotterdam, a Shopify store, or a custom WordPress blog. My portfolio is full of success stories from entrepreneurs who saw real increases in engagement, leads, and sales after launching their new sites.

Design by Karina: A Studio with Purpose

This isn’t just about building websites — it’s about creating meaningful digital experiences. At Design by Karina, I mix strategy, creativity, and care to craft custom websites that feel joyful, aligned, and genuinely useful. Whether you're launching your first site or ready to take things to the next level, I’ll help you show up online with confidence, clarity, and style — through thoughtful design that truly reflects your brand.

No Clear Strategy

Without a solid foundation, websites can feel directionless — beautiful, maybe, but not built to support your goals.

Missed Connection

If your website doesn’t truly reflect your brand, it’s harder to connect with the people you want to reach.

Overlooked Details

Low Visibility can limit your reach. We improve SEO to boost your website and drive more traffic

Missed Connection

If your website doesn’t truly reflect your brand, it’s harder to connect with the people you want to reach.

Unclear Ownership

It’s easy to feel overwhelmed when you don’t fully understand or feel confident using your own site.

Missed Growth Potential

A website without purpose can’t grow with your business — it becomes something you “have to fix later” instead of a tool that works now.

Just Another Website

Without care and intention, your site might check the boxes… but won’t stand out or truly serve your business.

Designs that make
your users fall in love

Let’s bring your vision to life. Whether you want something minimalist and modern or bold and full of personality, I’ll help you create a website that reflects who you are and connects with the people who matter.

Curious to chat? Send me a message and let’s meet — at your office, a café in Rotterdam, or even online. No pressure, just possibilities.