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WE’RE A BOUTIQUE SHOPIFY AGENCY IN ROTTERDAM.

SHOPIFY E-COMMERCE · WEBSITES FOR SMALL BUSINESSES

One spot left for Q4

dbk studio

dbk studio

We design and build strategy-led Shopify stores for ambitious fashion, beauty and lifestyle brands. Combining brand strategy, UX and thoughtful design, we create shopping experiences that turn what makes you different into a reason to choose you.

Book a call

Book a call

  • Strategy

  • Shopify design

  • Development

  • Conversion

  • Growth

Selected work

Work that works

01

01

Thereza Pedrosa Gallery:

A Shopify store for contemporary art jewelry, designed like a gallery.

An online gallery organized around the artists rather than conventional product categories, with dedicated maker pages, editorial exhibition layouts and a monthly curator’s edit.

  • Model wearing a large mint-green sculptural earring from Thereza Pedrosa Gallery
  • Pair of cobalt-blue mosaic earrings on a stone block
  • Model wearing a silver contemporary earring from Thereza Pedrosa Gallery
  • Man wearing a lime-green figurative brooch on a grey blazer
  • Sculptural silver bracelet on a dark blue background
  • Model wearing a silver earring, ring and sculptural cuff
  • Model wearing a large mint-green sculptural earring from Thereza Pedrosa Gallery
  • Pair of cobalt-blue mosaic earrings on a stone block
  • Model wearing a silver contemporary earring from Thereza Pedrosa Gallery
  • Man wearing a lime-green figurative brooch on a grey blazer
  • Sculptural silver bracelet on a dark blue background
  • Model wearing a silver earring, ring and sculptural cuff

Site architecture

Shopify design

Art direction

See full case

02

02

VYOLA:

Custom-made body jewelry, with a Shopify store to match.

A strategy-led Shopify store for a Belgian body jewelry atelier, featuring size guidance, a considered ordering flow and gender-neutral copy that brings the founder’s story to the forefront.

  • Model wearing a gold VYOLA body chain over a plum bodysuit
  • Three models wearing VYOLA body chains on plum bodysuits
  • Back view of a VYOLA gold body chain on the hips and back
  • Two models wearing VYOLA gold body chains
  • Model wearing a VYOLA hip chain, side view
  • Model wearing a silver VYOLA body chain over a plum bodysuit
  • Model wearing a gold VYOLA body chain over a plum bodysuit
  • Three models wearing VYOLA body chains on plum bodysuits
  • Back view of a VYOLA gold body chain on the hips and back
  • Two models wearing VYOLA gold body chains
  • Model wearing a VYOLA hip chain, side view
  • Model wearing a silver VYOLA body chain over a plum bodysuit

Brand positioning

Shopify design

Conversion copy

See full case

03

03

Zourani:

A red light therapy skincare brand, with a Shopify store built to earn trust.

A multilingual Shopify store for LED face masks, designed to build trust before the purchase. Product education, comparisons, skincare rituals and customer reviews help shoppers make informed decisions in Dutch, French and English.

  • Woman wearing the Zourani LED face mask, holding pink peonies
  • Woman wearing the Zourani red light mask in a bathrobe by the bath
  • Woman wearing the Zourani LED mask in a pink robe with peonies
  • Woman using the Zourani LED face mask in a spa setting
  • Woman relaxing on a sofa wearing the Zourani LED mask
  • Woman wearing the Zourani LED face mask, holding pink peonies
  • Woman wearing the Zourani red light mask in a bathrobe by the bath
  • Woman wearing the Zourani LED mask in a pink robe with peonies
  • Woman using the Zourani LED face mask in a spa setting
  • Woman relaxing on a sofa wearing the Zourani LED mask

Ecommerce strategy

Shopify design

Multi-language

See full case

See all work

See all work

Shopify design & development

A better store starts with a better understanding of your brand.

A beautiful website is a good start. But your Shopify store also needs to communicate your value, guide customers through their choices and make buying feel effortless. That’s where strategy, design and development come together.

Ecommerce strategy

Who is buying, what do they need to know, and what helps them choose your brand? We define the positioning, customer journey and store structure before design begins.

What’s inside

Positioning

Customer journey

Sitemap

Plan my store

01

Green tote bag with the Lanta Thai Massage logo

Strategy

Ecommerce strategy

Who is buying, what do they need to know, and what helps them choose your brand? We define the positioning, customer journey and store structure before design begins.

What’s inside

Positioning

Customer journey

Sitemap

Plan my store

01

Green tote bag with the Lanta Thai Massage logo

Strategy

Shopify design

A store should feel unmistakably yours and make shopping intuitive. We design brand-led Shopify experiences, from the homepage to product pages, with mobile users in mind.

What’s inside

Ecommerce UX/UI

Product pages

Mobile design

Design my store

02

Nooré Shopify store shown on a laptop

Design

Shopify design

A store should feel unmistakably yours and make shopping intuitive. We design brand-led Shopify experiences, from the homepage to product pages, with mobile users in mind.

What’s inside

Ecommerce UX/UI

Product pages

Mobile design

Design my store

02

Nooré Shopify store shown on a laptop

Design

Shopify development & migration

From custom Shopify theme development to platform migrations, we build stores that are intuitive to shop, easy to manage and ready to grow. Moving from WooCommerce or another platform? We help you make the transition with a clear plan for your store, content and customer experience.

What’s inside

Shopify development

Platform migration

Technical SEO

Build or migrate my store

03

Lanta Thai Massage website shown on a laptop

Development

Shopify development & migration

From custom Shopify theme development to platform migrations, we build stores that are intuitive to shop, easy to manage and ready to grow. Moving from WooCommerce or another platform? We help you make the transition with a clear plan for your store, content and customer experience.

What’s inside

Shopify development

Platform migration

Technical SEO

Build or migrate my store

03

Lanta Thai Massage website shown on a laptop

Development

Conversion & customer retention

We look at what customers need to see, understand and feel before choosing a product. From persuasive product messaging to trust-building elements and retention emails, we help make the path from interest to purchase more intuitive.

What’s inside

Conversion copy

Email flows

Customer reviews

Improve my conversion

04

Chloe coaching website shown on a laptop

Conversion

Conversion & customer retention

We look at what customers need to see, understand and feel before choosing a product. From persuasive product messaging to trust-building elements and retention emails, we help make the path from interest to purchase more intuitive.

What’s inside

Conversion copy

Email flows

Customer reviews

Improve my conversion

04

Chloe coaching website shown on a laptop

Conversion

Growth after launch

Your store is never really finished. We review available data, identify friction in the customer journey and make prioritized improvements over time.

What’s inside

CRO

Behavior analysis

Monthly reporting

See the Growth Plan

05

Thereza Pedrosa Gallery store shown on a phone

Optimization

Growth after launch

Your store is never really finished. We review available data, identify friction in the customer journey and make prioritized improvements over time.

What’s inside

CRO

Behavior analysis

Monthly reporting

See the Growth Plan

05

Thereza Pedrosa Gallery store shown on a phone

Optimization

Website design & development

Not every business needs an online store. For coaches, creative studios and service businesses, we design and build websites in Framer or WordPress that explain what you do, build trust and turn visitors into enquiries.

What’s inside

Framer websites

WordPress websites

On-page SEO

Explore website design

06

Peligrosa Fit website shown on a laptop

Websites

Website design & development

Not every business needs an online store. For coaches, creative studios and service businesses, we design and build websites in Framer or WordPress that explain what you do, build trust and turn visitors into enquiries.

What’s inside

Framer websites

WordPress websites

On-page SEO

Explore website design

06

Peligrosa Fit website shown on a laptop

Websites

Selected brands

Brands we’ve built for

Founder-led brands in fashion, beauty, art, wellness and lifestyle, across the Netherlands, Belgium, Italy and Brazil.

2024

Thereza Pedrosa Gallery

Shopify store

Thereza Pedrosa Gallery, Shopify store project

2024

Thereza Pedrosa Gallery

2025

VYOLA

Shopify store

VYOLA, Shopify store project

2025

VYOLA

2025

Zourani

Shopify store

Zourani, Shopify store project

2025

Zourani

In progress

Mama Ibu

Website

Mama Ibu, website project

Coming soon

Luxurious Hair Extensions

Shopify store

Luxurious Hair Extensions, Shopify store project

Coming soon

Da Silva Crystals

Shopify store

Da Silva Crystals, Shopify store project

Coming soon

AMA

Online store

AMA, online store project


Click anywhere. Each sticker is a fact about the studio.

Karina Paviotti holding a laptop in the middle of a busy crosswalk
Karina Paviotti holding a laptop in the middle of a busy crosswalk
Karina Paviotti holding a laptop in the middle of a busy crosswalk

We’re a boutique Shopify agency in Rotterdam for founder-led fashion, beauty and lifestyle brands. Karina leads every project, so you always talk to the person doing the thinking.

Strategy / Shopify / Growth

Meet the studio

Meet the studio

How we work

Here’s how it goes

Four steps, no mystery. You approve each one before we move on, and you always know which one we’re on.

01 /

First

Say hello

A free 30-minute call. You tell us about the brand, the store and what isn’t working, and we ask a lot of questions, because the real problem isn’t always the one you’d expect. You leave with an honest view, even if that view is that your store is fine for now.

Book the intro call

02 /

Before any design

Mama Ibu business card held in a hand

Decide what it says

We work out who is buying, what they need to believe and what’s stopping them at checkout. That becomes a written brief and a sitemap, and you approve both before anything is designed, so every page on your store has a reason to be there.

Book the intro call

03 /

Before any code

Design and build

Your pages are designed around that brief, then built on Shopify and tested on every screen size. Payments, shipping and policies are in place before launch, so the store is ready to sell from the first day, not just ready to look at.

Book the intro call

04 /

After launch

Zourani store shown on a laptop between open curtains

Launch, then learn

We launch together, and you get a training video and 30 days of support. With the Growth Plan, the store keeps improving every month after that, because the most useful information about a store only arrives once real customers start using it.

Book the intro call

01 /

First

Say hello

A free 30-minute call. You tell us about the brand, the store and what isn’t working, and we ask a lot of questions, because the real problem isn’t always the one you’d expect. You leave with an honest view, even if that view is that your store is fine for now.

Book the intro call

02 /

Before any design

Decide what it says

03 /

Before any code

Design and build

04 /

After launch

Launch, then learn

Questions

Frequently asked questions

Every project has one fixed price, agreed before we start and never billed by the hour. It depends on what your store actually needs: how many products, whether we write the copy, whether you’re moving from another platform. So we’d rather understand that first than give you a number that doesn’t fit. We share it on the intro call, and your proposal lists every deliverable next to it, so you know exactly what you’re paying for.

D

How much does a Shopify store cost?

Every project has one fixed price, agreed before we start and never billed by the hour. It depends on what your store actually needs: how many products, whether we write the copy, whether you’re moving from another platform. So we’d rather understand that first than give you a number that doesn’t fit. We share it on the intro call, and your proposal lists every deliverable next to it, so you know exactly what you’re paying for.

D

How much does a Shopify store cost?

Every project has one fixed price, agreed before we start and never billed by the hour. It depends on what your store actually needs: how many products, whether we write the copy, whether you’re moving from another platform. So we’d rather understand that first than give you a number that doesn’t fit. We share it on the intro call, and your proposal lists every deliverable next to it, so you know exactly what you’re paying for.

D

How much does a Shopify store cost?

It depends on the scope, and honestly also on how ready your content is. Photos, product details and texts are usually what slows a project down, much more than the design. Once we know both, your proposal gives you an exact timeline, and we treat it as a commitment, not an estimate.

D

How long does a project take?

It depends on the scope, and honestly also on how ready your content is. Photos, product details and texts are usually what slows a project down, much more than the design. Once we know both, your proposal gives you an exact timeline, and we treat it as a commitment, not an estimate.

D

How long does a project take?

It depends on the scope, and honestly also on how ready your content is. Photos, product details and texts are usually what slows a project down, much more than the design. Once we know both, your proposal gives you an exact timeline, and we treat it as a commitment, not an estimate.

D

How long does a project take?

Founder-led fashion, beauty and lifestyle brands, with a product they’re really proud of and a store that doesn’t show it yet. Sometimes that’s a brand getting ready for its first proper store, sometimes an established one whose site hasn’t kept up with the product. We work in English, Dutch and Portuguese.

D

Who do you work with?

Founder-led fashion, beauty and lifestyle brands, with a product they’re really proud of and a store that doesn’t show it yet. Sometimes that’s a brand getting ready for its first proper store, sometimes an established one whose site hasn’t kept up with the product. We work in English, Dutch and Portuguese.

D

Who do you work with?

Founder-led fashion, beauty and lifestyle brands, with a product they’re really proud of and a store that doesn’t show it yet. Sometimes that’s a brand getting ready for its first proper store, sometimes an established one whose site hasn’t kept up with the product. We work in English, Dutch and Portuguese.

D

Who do you work with?

Yes. We move stores from Wix, WooCommerce, Lightspeed and Magento, with your products, customers and order history. What most founders worry about is Google, which is why every old page gets a 301 redirect to its new address, so the rankings you’ve built come with you. And the store isn’t just copied over: it’s rebuilt properly on Shopify.

D

Can you move my store to Shopify?

Yes. We move stores from Wix, WooCommerce, Lightspeed and Magento, with your products, customers and order history. What most founders worry about is Google, which is why every old page gets a 301 redirect to its new address, so the rankings you’ve built come with you. And the store isn’t just copied over: it’s rebuilt properly on Shopify.

D

Can you move my store to Shopify?

Yes. We move stores from Wix, WooCommerce, Lightspeed and Magento, with your products, customers and order history. What most founders worry about is Google, which is why every old page gets a 301 redirect to its new address, so the rankings you’ve built come with you. And the store isn’t just copied over: it’s rebuilt properly on Shopify.

D

Can you move my store to Shopify?

You get a training video and 30 days of support, so you’re never left alone with a new store. After that, the Growth Plan keeps it improving: every month we look at how real visitors use it, ship the change that matters most and send you a one-page report on what it did. Launch is the starting line, not the finish.

D

What happens after launch?

You get a training video and 30 days of support, so you’re never left alone with a new store. After that, the Growth Plan keeps it improving: every month we look at how real visitors use it, ship the change that matters most and send you a one-page report on what it did. Launch is the starting line, not the finish.

D

What happens after launch?

You get a training video and 30 days of support, so you’re never left alone with a new store. After that, the Growth Plan keeps it improving: every month we look at how real visitors use it, ship the change that matters most and send you a one-page report on what it did. Launch is the starting line, not the finish.

D

What happens after launch?

No, and that’s on purpose. Our job is to make the traffic you already have convert, because sending more people to a store that isn’t selling yet only makes that problem more expensive. When you’re ready for paid ads on top, we’re happy to refer a media buyer we trust.

D

Do you run ads?

No, and that’s on purpose. Our job is to make the traffic you already have convert, because sending more people to a store that isn’t selling yet only makes that problem more expensive. When you’re ready for paid ads on top, we’re happy to refer a media buyer we trust.

D

Do you run ads?

No, and that’s on purpose. Our job is to make the traffic you already have convert, because sending more people to a store that isn’t selling yet only makes that problem more expensive. When you’re ready for paid ads on top, we’re happy to refer a media buyer we trust.

D

Do you run ads?

Not on the list?

Ask it on a call

Thirty minutes, free. You talk to Karina, not a salesperson, and by the end of the call you’ll know whether we’re a good fit. If we’re not, we’ll tell you that too.

Book a call

Let’s work together

Looking for a Shopify agency in Rotterdam?

Let’s talk about your project

Whether you need a new Shopify webshop, a redesign of your existing store or a website for your business, we’d love to hear what you’re building.

At Design by Karina, we combine strategy, UX and thoughtful design to create online experiences for ambitious brands and growing businesses. Tell us about your project, your goals and where you’d like to go next.