WE’RE A BOUTIQUE SHOPIFY AGENCY IN ROTTERDAM.

SHOPIFY E-COMMERCE · WEBSITES FOR INDEPENDENT BUSINESSES

One spot left for Q4

dbk studio

We design and build strategy-led Shopify stores for ambitious fashion, beauty and lifestyle brands. Combining brand strategy, UX and thoughtful design, we create shopping experiences that turn what makes you different into a reason to choose you.

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Strategy
Shopify design
Development
Conversion
Growth

Selected work

Work that works

Thereza Pedrosa Gallery:

A Shopify store for contemporary art jewelry, designed like a gallery.

A Shopify store organized around the artists instead of product types, with a page per maker, curated picks in Thereza's own words and a structure built to keep growing.

Site architecture

Shopify design

Art direction

See full case

VYOLA:

Custom-made body jewelry, with a Shopify store to match.

A Shopify store for a Belgian body jewelry atelier, built so ordering made to measure feels safe: your own measurements on the product page, a fit guarantee with free adjustments, and copy written for every body.

Brand positioning

Shopify design

Conversion copy

See full case

Zourani:

A red light therapy skincare brand, with a Shopify store built to earn trust.

A Shopify redesign for an LED face mask brand: how red light therapy works, a comparison with other masks, a skin-concern selector and a three-step ritual, in Dutch and French.

Ecommerce strategy

Shopify design

Multi-language

See full case

See all work

Shopify design & development

A better store starts with a better understanding of your brand.

A beautiful website is a good start. But your Shopify store also needs to communicate your value, guide customers through their choices and make buying feel effortless. That’s where strategy, design and development come together.

Ecommerce strategy

Who is buying, what do they need to know, and what helps them choose your brand? We define the positioning, customer journey and store structure before design begins.

What’s inside

Positioning

Customer journey

Sitemap

Plan my store

Strategy

Ecommerce strategy

Who is buying, what do they need to know, and what helps them choose your brand? We define the positioning, customer journey and store structure before design begins.

What’s inside

Positioning

Customer journey

Sitemap

Plan my store

Strategy

Shopify design

A store should feel unmistakably yours and make shopping intuitive. We design brand-led Shopify experiences, from the homepage to product pages, with mobile users in mind.

What’s inside

Ecommerce UX/UI

Product pages

Mobile design

Design my store

Design

Shopify design

A store should feel unmistakably yours and make shopping intuitive. We design brand-led Shopify experiences, from the homepage to product pages, with mobile users in mind.

What’s inside

Ecommerce UX/UI

Product pages

Mobile design

Design my store

Design

Shopify development & migration

From custom Shopify theme development to platform migrations, we build stores that are intuitive to shop, easy to manage and ready to grow. Moving from WooCommerce or another platform? We help you make the transition with a clear plan for your store, content and customer experience.

What’s inside

Shopify development

Platform migration

Technical SEO

Build or migrate my store

Lanta Thai Massage website shown on a laptop

Development

Shopify development & migration

What’s inside

Shopify development

Platform migration

Technical SEO

Build or migrate my store

Development

Conversion & customer retention

We look at what customers need to see, understand and feel before choosing a product. From persuasive product messaging to trust-building elements and retention emails, we help make the path from interest to purchase more intuitive.

What’s inside

Conversion copy

Email flows

Customer reviews

Improve my conversion

Chloe coaching website shown on a laptop

Conversion

Conversion & customer retention

What’s inside

Conversion copy

Email flows

Customer reviews

Improve my conversion

Conversion

Growth after launch

Your store is never really finished. We review available data, identify friction in the customer journey and make prioritized improvements over time.

What’s inside

CRO

Behavior analysis

Monthly reporting

See the Growth Plan

Thereza Pedrosa Gallery store shown on a phone

Optimization

Growth after launch

Your store is never really finished. We review available data, identify friction in the customer journey and make prioritized improvements over time.

What’s inside

CRO

Behavior analysis

Monthly reporting

See the Growth Plan

Optimization

Website design & development

Not every business needs an online store. For coaches, creative studios and service businesses, we design and build websites in Framer or WordPress that explain what you do, build trust and turn visitors into enquiries.

What’s inside

Framer websites

WordPress websites

On-page SEO

Explore website design

Websites

Website design & development

What’s inside

Framer websites

WordPress websites

On-page SEO

Explore website design

Websites

Selected brands

Brands we’ve built for

Founder-led brands in fashion, beauty, art, wellness and lifestyle, across the Netherlands, Belgium, Italy and Brazil.

2024

Thereza Pedrosa Gallery

Shopify store

2024

Thereza Pedrosa Gallery

2025

VYOLA

Shopify store

2025

VYOLA

2025

Zourani

Shopify store

2025

Zourani

In progress

Mama Ibu

Website

Coming soon

Luxurious Hair Extensions

Shopify store

Coming soon

Da Silva Crystals

Shopify store

Coming soon

AMA

Online store

Click anywhere. Each sticker is a fact about the studio.

Karina Paviotti holding a laptop in the middle of a busy crosswalk

We’re a boutique Shopify agency in Rotterdam for founder-led fashion, beauty and lifestyle brands. Karina leads every project, so you always talk to the person doing the thinking.

Strategy / Shopify / Growth

Meet the studio

How we work

Here’s how it goes

Four steps, no mystery. You approve each one before we move on, and you always know which one we’re on.

01 /

First

Laptop on a desk next to an iced coffee, a breakfast bowl and a notebook

Say hello

A free 30-minute call. You tell us about the brand, the store and what isn’t working, and we ask a lot of questions, because the real problem isn’t always the one you’d expect. You leave with an honest view, even if that view is that your store is fine for now.

Book the intro call

02 /

Before any design

Decide what it says

We work out who is buying, what they need to believe and what’s stopping them at checkout. That becomes a written brief and a sitemap, and you approve both before anything is designed, so every page on your store has a reason to be there.

Book the intro call

03 /

Before any code

Hands holding a laptop and a phone against a terracotta background

Design and build

Your pages are designed around that brief, then built on Shopify and tested on every screen size. Payments, shipping and policies are in place before launch, so the store is ready to sell from the first day, not just ready to look at.

Book the intro call

04 /

After launch

Zourani store shown on a laptop between open curtains

Launch, then learn

We launch together, and you get a training video and 30 days of support. With the Growth Plan, the store keeps improving every month after that, because the most useful information about a store only arrives once real customers start using it.

Book the intro call

01 /

First

Say hello

Book the intro call

02 /

Before any design

Decide what it says

03 /

Before any code

Design and build

04 /

After launch

Launch, then learn

Journal

From the journal

View all

A month of a Shopify store shown as a receipt: the plan, card payments, iDEAL payments and apps, with the monthly total at the bottom.

Costs

Shopify pricing in 2026: what does each plan cost, and which one should you choose?

What Shopify really costs in the Netherlands: the plans in euros, fees per payment method, iDEAL, POS Pro and when a more expensive plan pays off.

A Google search result for a Dutch Shopify store, with two short lists underneath: what Shopify handles and what you handle.

Growing a store

Shopify SEO: how does your store get found more easily?

Shopify handles most of the technical SEO. This is what you do yourself, from keywords in your customers' language to redirects, languages and AI search.

A Shopify theme editor open on a laptop, next to a window of Liquid code and a key that gives access without a password.

Choosing a partner

Shopify developer: what do they do, and when do you need one?

What a Shopify developer does, when you need one, what it costs, and how to brief, check and safely give someone access to your store.

A grid of fifteen phones showing different online stores, each with a label pointing at what you can learn from it

Inspiration

The best Shopify stores for fashion, beauty and lifestyle brands

From fashion drops to subscriptions: seven types of Shopify store with examples like Filling Pieces and MR MARVIS, and which type suits your brand.

Three example quotes side by side for the same Shopify store, from doing it yourself, a freelancer and an agency, with a handwritten note that says compare item by item

Choosing a partner

How do you choose the right Shopify agency in the Netherlands?

Agency, freelancer or yourself? How to choose a Shopify agency in the Netherlands: what it costs, what to ask and what to watch for.

Two stacks of cards. Shopify: one monthly plan that includes hosting, security, updates and checkout. WooCommerce: a free plugin, plus separate hosting, extensions, updates and security that you arrange yourself

Shopify vs X

Shopify vs WooCommerce: which one is right for your brand?

Shopify is an all-in-one platform: you pay a monthly plan, and hosting, security, updates and checkout are taken care of.

Questions

Frequently asked questions

The Launch starts at €4,500 and The Atelier at €6,900. Bespoke projects start at €9,500, and the Growth Plan at €590 a month. Every project has one fixed price, agreed before we start and never billed by the hour. The final number depends on what your store needs: how many products, a second language, or moving from another platform. Your proposal lists every item next to its price, so you know exactly what you’re paying for.

How much does a Shopify store cost?

It depends on the scope, and honestly also on how ready your content is. Photos, product details and texts are usually what slows a project down, much more than the design. Once we know both, your proposal gives you an exact timeline, and we treat it as a commitment, not an estimate.

How long does a project take?

Founder-led fashion, beauty and lifestyle brands, with a product they’re really proud of and a store that doesn’t show it yet. Sometimes that’s a brand getting ready for its first proper store, sometimes an established one whose site hasn’t kept up with the product. We work in English, Dutch and Portuguese.

Who do you work with?

Yes. We move stores from Wix, WooCommerce, Lightspeed and Magento, with your products, customers and order history. What most founders worry about is Google, which is why every old page gets a 301 redirect to its new address, so the rankings you’ve built carry over as much as possible. And the store isn’t just copied over: it’s rebuilt properly on Shopify.

Can you move my store to Shopify?

You get a training video and 30 days of support, so you’re never left alone with a new store. After that, the Growth Plan keeps it improving: every month we look at how real visitors use it, ship the change that matters most and send you a one-page report on what it did. Launch is the starting line, not the finish.

What happens after launch?

No, and that’s on purpose. Our job is to make the traffic you already have convert, because sending more people to a store that isn’t selling yet only makes that problem more expensive. When you’re ready for paid ads on top, we’re happy to refer a media buyer we trust.

Do you run ads?

Not on the list?

Ask it on a call

Thirty minutes, free. You talk to Karina, not a salesperson, and by the end of the call you’ll know whether we’re a good fit. If we’re not, we’ll tell you that too.

Book a call

Let’s work together

Looking for a Shopify agency in Rotterdam?

Let’s talk about your project

Whether you need a new Shopify webshop, a redesign of your existing store or a website for your business, we’d love to hear what you’re building.

At Design by Karina, we combine strategy, UX and thoughtful design to create online experiences for ambitious brands and growing businesses. Tell us about your project, your goals and where you’d like to go next.