We’re a small but mighty web design studio (just me and my cat Jackie!) dedicated to crafting custom websites that help small businesses grow online—with style, strategy, and a personal touch.
Small businesses deserve the same quality of design thinking that larger companies invest millions in, but delivered in a way that’s accessible, personal, and tailored to their unique challenges:
Personal Connection: I believe in knowing the faces behind the businesses I work with
Meaningful Impact: Helping a small business grow creates ripples throughout our local economy
Creative Freedom: Small businesses often embrace more distinctive, authentic design approaches
Mutual Growth: I thrive on the collaborative energy that comes from working with passionate entrepreneurs
Community Building: Supporting Rotterdam’s small business ecosystem strengthens our city
Every project I take on is selected because I genuinely believe in the business and see the potential for design to make a significant difference in its success.
In a sea of web designers and agencies, several factors make my approach distinctive:
Web Designer
Global Experience, Local Focus
With a background designing digital products at global tech companies like Uber, I bring enterprise-level strategy and UX thinking to every project. Now based in Rotterdam, I use that experience to help small businesses grow with websites that don’t just look good—but perform exceptionally. Whether you need a professionele website laten maken or want to improve your online visibility, I build with purpose.
The Personal Touch
No agency handoffs or junior designers—just direct collaboration with me. As your webdesigner in Rotterdam, I guide your project personally from strategy to launch, ensuring your WordPress website or Shopify webshop reflects your brand and business goals perfectly.
Business Strategy + Creative Design
Many designers focus solely on aesthetics, while many developers focus only on functionality. My integrated approach ensures your website is beautiful, functional, AND strategically aligned with your business goals.
Results-Driven Process
Success isn’t measured by launching a website—it’s measured by achieving the business goals we establish at the beginning. Every project includes clear metrics for success and a plan to achieve them.
Ongoing Partnership
Our relationship doesn’t end at launch. I provide training, documentation, and support to ensure your continued success, with optional care plans for businesses that prefer ongoing professional maintenance.
Design should feel alive, unique, and expressive. I treat every project as a fresh canvas—no templates, no copy-paste. Your business deserves a website as distinctive as your brand.
Details matter. From clean code to carefully chosen fonts, I obsess over the small things so your site works beautifully. This attention to detail extends from pixel-perfect design to thoroughly tested functionality.
You know your business. I know design. Together, we’ll bring your vision to life through a collaborative process that values your input while guiding you with professional expertise.
Design is more than aesthetics—it’s a tool for growth. Everything I create is backed by strategy, focused on converting visitors into customers and aligning with your business goals.
My approach to web design goes far beyond aesthetics. While beautiful design is essential, it must be built on a foundation of strategy and purpose. Every design decision starts with "why" before "how." I begin by understanding your business goals, target audience, and competitive landscape. This strategic foundation ensures that your website isn't just visually appealing—it’s a powerful business tool that drives results.
Great websites balance multiple factors: beauty and functionality, brand expression and user experience, current needs and future growth, creativity and strategic thinking. My background in both creative design and product strategy allows me to navigate these balances effectively, creating websites that excel across all dimensions.
I design for people first. Understanding how visitors interact with websites—their expectations, behaviors, and needs—shapes every aspect of my work. This human-centered approach creates intuitive experiences that convert visitors into customers.
Your expertise in your business combined with my expertise in design creates something neither of us could achieve alone. I view every project as a true partnership, with open communication and collaboration throughout the process.
I design beautiful, strategic websites that help small businesses grow online. From branding to launch, I’ll make sure your site reflects your vision and speaks to your audience.
