Custom WordPress & Shopify

Custom Web Design in Rotterdam That Transforms Your Business

WordPress and Shopify sites that capture your brand essence and convert visitors into customers

Website laten maken Rotterdam – Design by Karina maakt unieke websites voor ondernemers in Rotterdam

Custom WordPress & Shopify

Custom Web Design That Transforms Your Business

Website laten maken Rotterdam – Design by Karina maakt unieke websites voor ondernemers in Rotterdam

WordPress and Shopify sites that capture your brand essence and convert visitors into customers

Designing websites that make an impact

Are you looking for a website that truly reflects the essence of your business? A site that doesn’t just look beautiful, but also converts visitors into loyal customers? In today’s digital world, having an average online presence simply isn’t enough. Your website needs to capture attention, tell your story, and above all, generate tangible results for your business.
At Design by Karina, I understand that each business is unique, with its own identity, values, and goals. That’s why I don’t just create websites – I develop personalized digital experiences that connect your brand to your ideal audience. With expertise in WordPress and Shopify, I offer web solutions that combine creative design with effective strategy, resulting in websites that not only visually impress but also drive your business growth.
Located in Rotterdam, Design by Karina stands out by offering a truly personalized service, where each project receives meticulous attention to detail. Unlike agencies that follow standardized formulas, I work side by side with you to deeply understand your business and transform this understanding into a website that really works for your specific needs.
Are you ready to elevate your online presence to a new level? Keep reading to discover how I can transform your vision into a digital reality that captivates, converts, and conquers.

Personalized Web Design Services

Custom WordPress Sites for Small Business

You deserve a website as unique as your business. At Design by Karina, I don’t believe in generic templates or standardized solutions. Each WordPress site I create is developed from scratch, with complete focus on the specific needs of your business and the expectations of your target audience.

With years of experience as a Product Designer at Uber, I bring a unique perspective to each project, combining user-centered design principles with effective business strategies. The result? WordPress sites that not only visually impress but also function as powerful marketing tools for your business.

Personalized Web Design Services

Shopify Online Stores that Convert Visitors into Customers

Want to sell products or services online? A well-designed Shopify store can be the difference between occasional sales and a thriving digital business. At Design by Karina, I create online shopping experiences that don’t just display your products, but tell your story and build trust with your potential customers.

Each Shopify store I develop is carefully planned to maximize conversions, simplify the purchasing process, and provide a memorable experience for your customers. I combine attractive design with intuitive functionality to create an online store that really works for your business growth.

Our Services

How I Help Your Business Grow

My mission is to create beautiful, functional, and user-friendly websites that reflect your brand and help your business thrive. With Jackie, my cat, always by my side, I bring creativity, precision, and collaboration to every project, designing responsive, engaging websites that attract visitors and turn them into loyal customers.

Website laten maken in Rotterdam door creatieve webdesigner

Landing Page Design and Development

Your landing page isn’t just a webpage—it’s your first chance to make an impact. I create compelling, conversion-focused pages that capture leads, drive action, and align seamlessly with your brand’s vision. With a perfect blend of design and strategy, your landing page will engage, inspire, and turn visitors into loyal customers.

Website bouwer Rotterdam – Design by Karina aan het werk

Website Design and Development

Your business is one of a kind—your website should be too. I design and build tailored websites that don’t just look beautiful but tell your brand’s story, captivate your audience, and drive real business growth. Whether you’re launching, rebranding, or scaling, I create a strategic online presence that truly represents you and converts visitors into customers.

Webdesign studio in Rotterdam – Design by Karina

Webshop Design and Development

A great webshop is more than just a storefront—it’s an experience. I design and develop fully optimized Shopify and WooCommerce (WordPress) webshops that are not only beautiful but also intuitive, user-friendly, and built to convert. From seamless navigation to a smooth checkout process, every detail is crafted to engage shoppers, build trust, and maximize sales.

projects | portfolio

Strategic and Stunning Websites That Help Small Businesses Shine

Every business has a story — and your website should bring it to life. From bold brands in Rotterdam to creative entrepreneurs across the globe, I design custom WordPress and Shopify websites that are not only beautiful, but smart, strategic, and made to grow with you.

Take a peek at some of my favorite projects — each one crafted with care, creativity, and a whole lot of love.

What Sets me Apart

Choosing a web designer can feel overwhelming, but you’re not just another project to me. I genuinely care about your business and want to be part of your growth for the long run. With my background as a product designer at Uber and a passion for creating websites that truly reflect your brand, I design custom WordPress and Shopify sites that help you stand out in Rotterdam and beyond. My goal isn’t just to launch a website—it’s to build something that supports your business, engages your audience, and evolves with you. Let’s create something amazing together! 🚀

World-Class Product Experience

With a background as a Product Designer at Uber, I bring a unique and valuable perspective to your project. My experience at one of the world's most innovative technology companies taught me to create interfaces that don't just look beautiful, but actually work for users. I apply these same user-centered design principles to every website I develop, ensuring your site is not only visually appealing but also intuitive and effective.

Strategic Approach to Web Design

Your website isn't just a digital showcase — it's a strategic business tool. Unlike many web designers who focus only on aesthetics, my approach begins with your business goals. Before creating any visual element, I invest time to deeply understand your business, your target audience, and your objectives. This understanding informs every design decision, resulting in a website that not only visually impresses but also drives concrete results for your business.

Meticulous Attention to Detail

Every pixel matters. Every word counts. Every design element has a purpose. At Design by Karina, I believe excellence is in the details, which is why I dedicate meticulous attention to every aspect of your website. From font choice to loading speed optimization, every detail is carefully considered to create a perfect digital experience that reflects the quality of your business.

Genuine Partnership, Not Just a Service

When you work with me, you're not just hiring a service — you're starting a partnership. I work side by side with you throughout the process, listening attentively to your needs, answering your questions, and keeping you informed at every step. My commitment to your project doesn't end when the site launches — I remain available for support, updates, and guidance to ensure your website continues to evolve along with your business.

Proven Results for Small Businesses

I specialize in helping small businesses achieve big results online. I understand the unique challenges that small businesses face and know how to create web solutions that maximize your digital impact without requiring corporate budgets. My portfolio includes various success stories of small businesses that transformed their online presence and saw tangible results in terms of engagement, leads, and sales.

Design by Karina: A Studio with Purpose

This isn't just about pixels and code — it’s about crafting digital experiences that feel personal, joyful, and aligned with your brand. At Design by Karina, I combine strategic thinking, artistic design, and technical precision to build websites that truly make an impact. Whether you're just starting out or ready to scale, I'm here to help your vision come to life online.

Still wondering if I'm the right fit?

Here’s what my happy clients have to say

Randhir
    Randhir

    Ranluxe Owner

    "Ik ben ontzettend blij met het werk van Karina. Zij heeft mijn webshop van A tot Z opgezet en het resultaat is precies wat ik in gedachten had. Van het eerste contact tot de oplevering verliep alles soepel en professioneel. De webdesigner was altijd bereikbaar voor vragen en gaf me waardevol advies over het ontwerp en de functionaliteit van de site. Wat ik vooral waardeer, is hoe goed Karina zich heeft ingeleefd in mijn wensen en merkidentiteit. De webshop ziet er niet alleen prachtig uit, maar is ook heel gebruiksvriendelijk voor mijn klanten. Daarnaast zorgt de snelheid en de technische afwerking ervoor dat alles probleemloos werkt, wat essentieel is voor het succes van mijn bedrijf. Kortom, ik kan Karina van harte aanbevelen aan iedereen die op zoek is naar een professionele en betrouwbare webdesigner voor zijn of haar website/webshop."

    Step by Step

    How I Transform Your Vision into Digital Reality

    At Design by Karina, I believe a clear and collaborative process is the foundation for exceptional results. When you choose to work with me, you can expect a structured and transparent journey, where your vision is prioritized at every step. Here’s how we work together to create your perfect website:

    1
     

    01

    Discovery and Strategy

    Everything starts with an in-depth conversation about your business. In this initial phase, I dedicate time to:

    • Completely understand your business objectives and goals for the website
    • Identify your ideal target audience and their specific needs
    • Analyze your competitors to identify differentiation opportunities
    • Define success metrics for your project
    • Develop a content strategy aligned with your SEO objectives

    This discovery phase is fundamental, as it establishes the strategic foundation for the entire project. Unlike many web designers who jump straight to visuals, I invest time in this stage to ensure that each subsequent decision is grounded in a solid understanding of your business.

    02

    Design and Wireframing

    With the strategy defined, we move to the creative phase:

    • Creation of wireframes that map the user journey on your site
    • Development of design concepts that reflect your brand identity
    • Presentation of visual proposals for your approval
    • Iterative refinement based on your feedback
    • Design finalization before starting development

    My design approach is user-centered, ensuring your site is not just beautiful, but also intuitive and effective in guiding visitors to desired actions.

    03

    Development and Implementation

    With the approved design, I move to the building phase:

    • Website development in WordPress or Shopify, according to your needs
    • Implementation of custom functionalities
    • Optimization for mobile devices and different browsers
    • Setup of analytics tools to monitor performance
    • Implementation of basic SEO practices
    • Rigorous testing to ensure perfect functionality

    During this phase, I keep you informed about progress and offer opportunities for review and feedback.

    04

    Launch and Support

    The launch of your website is just the beginning of our partnership:

    • Personalized training so you can manage your site with confidence
    • Ongoing technical support to resolve any issues
    • Post-launch reviews to optimize performance
    • Strategic guidance to maximize return on your investment
    • Opportunities for continuous updates and improvements

    My commitment to your success goes beyond the site launch. I’m here to ensure your website continues to evolve and generate results for your business in the long term.

    Why Your Website Matters

    Remember the last time you ordered a product online without researching the brand? Me neither.

    Your audience is no different. They’re looking for signs that your business is trustworthy, professional, and aligned with their needs. That’s where your website comes in—it’s more than just a digital space.

    It’s where first impressions happen.

    It’s where trust is built.

    It’s where decisions are made.

    A great website doesn’t just showcase your brand; it shows your audience that you’re worth their time and investment. Let me help you make that connection.

    Let’s Build Trust Together

    Schedule a Free Consultation Today

    Take the first step to transform your online presence. During our initial consultation, we will: Discuss your business objectives and how your website can help achieve them Explore your specific needs and design preferences Identify opportunities to highlight your brand in the digital environment Answer all your questions about the process and investment Develop a personalized plan for your project There’s no commitment, just an opportunity to discover how we can work together to elevate your business to a new level. Why Act Now? In an increasingly competitive digital world, every day without an effective website is a lost opportunity to connect with potential customers. While you wait, your competitors may be capturing your target audience’s attention. Additionally, developing a high-quality custom website takes time. The sooner we start, the faster you can enjoy the benefits of a powerful and effective online presence. Your Trusted Web Design Partner Choosing the right partner for your web design project is an important decision. With Design by Karina, you get more than just a website – you gain a partner dedicated to your success, committed to creating a digital solution that really works for your business.

    Pricing Plan

    Affordable Pricing Packages

    Landing Page

    vanaf 

    €699

    A high-impact page to sell a product, capture leads, or use in ads. Fully customized and easy to update whenever you want.

    Business Website

    vanaf 

    €1399

    Custom-built websites for businesses of all kinds—consultants, contractors, restaurant owners, and healthcare providers. Get a beautiful design, smooth functionality.

    Webshop

    vanaf 

    €1950

    Launch a powerful online store with WooCommerce or Shopify. Custom-built for smooth shopping experiences, fast loading times, and the flexibility to update products and content yourself.

    What My Clients Say

    You don’t just have to take my word for it – see what my clients have to say about their experience with Design by Karina and the results they achieved with their new websites:

    "Karina is great! She designed me a website far above my expectations. I would highly recommend her!"

    John

    Optics for Hire Founder

    I’m super happy with Karina’s work. She built my webshop from A to Z, exactly how I envisioned it. Everything went smoothly and professionally from start to finish. Karina was always available for questions and gave great advice on both design and functionality. What stood out was how well she understood my wishes and brand. The webshop looks beautiful, works fast, and is super user-friendly for my customers—everything I need for my business to succeed. I highly recommend Karina to anyone looking for a professional and reliable web designer. Thanks for the amazing work! RANLUXE.NL

    Radhir

    Ranluxe Founder

    "Very thankfull for crossing our paths, she is a very professional, creative and intelligent person with a very patient and caring heart. Her technical skills are next level, in the ease she can turn data into interesting information for the growth of your business. You're lucky if she is available for your project, I wont be working with anybody else than Karina."

    Lindsay

    WetWave Founder

    "Karina was amazing! She redesigned my website even better than I imagined. 🎉"

    Dilpreet

    Meditative Mind Founder

    "Really great work, she was very helpfull, gave more than I hoped and wished for. Will definitely contact Karina again!"

    Gavin

    Life Sprint Founder

    Let’s Create the Perfect Website for Your Business

    Ready to Transform Your Online Presence?

    Your business deserves a website that not only visually impresses but also works tirelessly to attract customers and drive your growth. At Design by Karina, I am committed to creating exactly that for you – a custom website that captures the essence of your brand and generates concrete results.

    Karina Paviotti | Design by Karina
    Design by Karina Forms