Ready to stand out online?

Ready to stand out online?

Ready to stand out online?

karina paviotti web designer in rotterdam design by karina
A cat with a curious expression peeks out from behind a door, accompanied by a speech bubble that says, "I'M JACKIE." web designer design by karina

Web Design Rotterdam

For businesses that want to make an online impression —
web design from Rotterdam.

We design bespoke WordPress and Shopify websites that not only look stunning but truly perform: they attract your ideal clients and enhance your online presence.
Whether you're just starting out or running an established business, we help you stand out in the vibrant digital landscape of Rotterdam and beyond.

Custom-designed websites

Custom-designed websites

Small entrepreneurs, big dreams

Small entrepreneurs, big dreams

16 years of design experience

16 years of design experience

From Uber to Entrepreneurship

From Uber to Entrepreneurship

Custom-designed websites

Small entrepreneurs, big dreams

16 years of design experience

From Uber to Entrepreneurship

A laptop sits on a chair, displaying a webpage with text that reads "Great Articles - Read | Share."
A laptop sits on a chair, displaying a webpage with text that reads "Great Articles - Read | Share."
A laptop sits on a chair, displaying a webpage with text that reads "Great Articles - Read | Share."

Websites that are not only beautiful but also effective.

Websites that are not only beautiful but also effective.

Ready for a bespoke website that finally makes an impact?

Websites that are not only beautiful —

but also effective.

Your business is growing, your services are strong, but your website feels outdated or doesn't convey what your brand is worth. Your online presence isn't delivering the impact or leads you deserve. At Design by Karina, we build bespoke websites that truly reflect your professionalism. Beautiful, strategic, and designed to convert visitors into customers.

Your business is growing, your services are strong, but your website feels outdated or doesn't convey what your brand is worth. Your online presence isn't delivering the impact or leads you deserve. At Design by Karina, we build bespoke websites that truly reflect your professionalism. Beautiful, strategic, and designed to convert visitors into customers.

From Frustration to Results: Websites That Work for You

From Frustration to Results: Websites That Work for You

From Frustration to Results: Websites That Work for You

Professional web design that inspires trust and attracts clients

Professional web design that inspires trust and attracts clients

Professional web design that inspires trust and attracts clients

5/5 Top Rated Service

5/5 Top Rated Service

5/5 Top Rated Service

Why small businesses in Rotterdam choose Design by Karina

Choosing the right web design partner is crucial — especially if you want to make a significant impact in a competitive market like Rotterdam. At Design by Karina, we offer more than just beautiful websites; we provide a partnership based on understanding, expertise, and a shared commitment to your success.
This is why small businesses trust us:

Custom websites for small businesses

No one-size-fits-all approach. Your website is designed around your brand, goals, and ideal customers — so it feels like an extension of your business (and works like a charm).

Custom websites for small businesses

No one-size-fits-all approach. Your website is designed around your brand, goals, and ideal customers — so it feels like an extension of your business (and works like a charm).

Custom websites for small businesses

No one-size-fits-all approach. Your website is designed around your brand, goals, and ideal customers — so it feels like an extension of your business (and works like a charm).

Based in Rotterdam, designed for the Dutch market

Although I bring an international perspective, my studio is based here in Rotterdam. I combine local market insights with global design standards to make your business stand out online.

Based in Rotterdam, designed for the Dutch market

Although I bring an international perspective, my studio is based here in Rotterdam. I combine local market insights with global design standards to make your business stand out online.

Based in Rotterdam, designed for the Dutch market

Although I bring an international perspective, my studio is based here in Rotterdam. I combine local market insights with global design standards to make your business stand out online.

Smart design that delivers results

From the first click to the final conversion: we build websites that are beautiful, strategic, and SEO-friendly — with a final approving nod from Jackie the cat. 🐾

Smart design that delivers results

From the first click to the final conversion: we build websites that are beautiful, strategic, and SEO-friendly — with a final approving nod from Jackie the cat. 🐾

Smart design that delivers results

From the first click to the final conversion: we build websites that are beautiful, strategic, and SEO-friendly — with a final approving nod from Jackie the cat. 🐾

Collaborate with passionate entrepreneurs

Collaborate with passionate entrepreneurs

Collaborate with passionate entrepreneurs

We work with small businesses that are proud of what they do—ranging from service providers to shops, practitioners, and creatives. What do they have in common? A dream, a story, and the determination to be truly visible online.
At Design by Karina, we believe in personal collaboration, strategy with heart, and websites that are not only beautiful but also truly effective.

We work with small businesses that are proud of what they do—ranging from service providers to shops, practitioners, and creatives. What do they have in common? A dream, a story, and the determination to be truly visible online.
At Design by Karina, we believe in personal collaboration, strategy with heart, and websites that are not only beautiful but also truly effective.

We work with small businesses that are proud of what they do—ranging from service providers to shops, practitioners, and creatives. What do they have in common? A dream, a story, and the determination to be truly visible online.
At Design by Karina, we believe in personal collaboration, strategy with heart, and websites that are not only beautiful but also truly effective.

  • business coaches

  • photographer

  • business consultants

  • business coaches

  • business coaches

  • photographer

  • business consultants

  • business coaches

  • business coaches

  • photographer

  • business consultants

  • business coaches

  • builder

  • practice

  • maternity care

  • boutique

  • builder

  • practice

  • maternity care

  • boutique

  • builder

  • practice

  • maternity care

  • boutique

  • residential expert

  • driving school

  • wine shop

  • real estate agent

  • residential expert

  • driving school

  • wine shop

  • real estate agent

  • residential expert

  • driving school

  • wine shop

  • real estate agent

Our Services

Our Services

Our Services

Whether you want to establish your online presence for the first time with a professional Custom Website Design in Rotterdam, update an outdated site, or create a powerful Shopify webshop — at Design by Karina you are at the right place. We build affordable bespoke websites for entrepreneurs looking to grow. Our comprehensive web design and development services are fully tailored to your needs. We specialize in platforms like WordPress and Shopify that combine flexibility, scalability, and strong performance — ideal for anyone wanting to build a website in Rotterdam and beyond.

Whether you want to establish your online presence for the first time with a professional Custom Website Design in Rotterdam, update an outdated site, or create a powerful Shopify webshop — at Design by Karina you are at the right place. We build affordable bespoke websites for entrepreneurs looking to grow. Our comprehensive web design and development services are fully tailored to your needs. We specialize in platforms like WordPress and Shopify that combine flexibility, scalability, and strong performance — ideal for anyone wanting to build a website in Rotterdam and beyond.

Client presentation for a local entrepreneur — professional web design. Design by Karina
Client presentation for a local entrepreneur — professional web design. Design by Karina
Client presentation for a local entrepreneur — professional web design. Design by Karina

Ready for a website that works and impresses?

Ready for a website that works and impresses?

Ready for a website that works and impresses?

Websites that speak for themselves

What's the best way to showcase our strengths? Let our work speak for itself. Below you'll find a selection of recent projects that demonstrate how we've helped businesses like yours achieve their online goals. Each project reflects our commitment to thoughtful design and results-driven solutions.

WCCE

Modern WordPress site for a B2B call center

2025

Website

WCCE

Modern WordPress site for a B2B call center

2025

Website

Mammassage

Create a website for maternity care in Rotterdam - Mammassage

2024

Website

Mammassage

Create a website for maternity care in Rotterdam - Mammassage

2024

Website

Kontio UK

Kontio UK: a modern housing construction Custom Website Design in Rotterdam

2024

Website

Kontio UK

Kontio UK: a modern housing construction Custom Website Design in Rotterdam

2024

Website

WCCE

Modern WordPress site for a B2B call center

2025

Website

Mammassage

Create a website for maternity care in Rotterdam - Mammassage

2024

Website

Our Process

Our Process

Our Process

Our simple 3-step process to your dream website

01 - Discover & Plan

We start with a Schedule your free introduction to understand your business, goals, and target audience. We discuss your vision, define the scope of the project, and create a tailored strategy.

02 - Design and Build

Based on our plan, we create a custom, responsive design that reflects your brand. Then, we build your website with precision, integrate all necessary features, and optimize performance.

03 - Launching and Growing

After thorough testing and your final approval, we will launch your new website! Our collaboration continues with ongoing support and guidance to help your online presence grow and thrive.

5/5 Top Rated Service

5/5 Top Rated Service

5/5 Top Rated Service

screenshot of a website designed in WordPress — conversion-focused websites
screenshot of a website designed in WordPress — conversion-focused websites
screenshot of a website designed in WordPress — conversion-focused websites

When people work with Design by Karina

Choosing the right web design partner can be overwhelming.
My web design services are fully aligned with your goals, target audience, and brand — ensuring your website not only impresses but also converts visitors into customers.
Whether you are a local Rotterdam business or an international brand, I help you turn your website into your most powerful marketing tool.

My experience as a product designer at Uber taught me to always think from the user's perspective — striking the perfect balance between beauty and functionality. We bring that same user-focused approach to every website we create. The result? Websites that not only look stunning but are also intuitive and user-friendly.

My experience as a product designer at Uber taught me to always think from the user's perspective — striking the perfect balance between beauty and functionality. We bring that same user-focused approach to every website we create. The result? Websites that not only look stunning but are also intuitive and user-friendly.

My experience as a product designer at Uber taught me to always think from the user's perspective — striking the perfect balance between beauty and functionality. We bring that same user-focused approach to every website we create. The result? Websites that not only look stunning but are also intuitive and user-friendly.

A beautiful website is not enough — it must also contribute to your growth. That's why we always start with a clear understanding of your goals and ideal customers. Based on that, we build a site that really works for you: focused on conversion, discoverability, and trust.

A beautiful website is not enough — it must also contribute to your growth. That's why we always start with a clear understanding of your goals and ideal customers. Based on that, we build a site that really works for you: focused on conversion, discoverability, and trust.

A beautiful website is not enough — it must also contribute to your growth. That's why we always start with a clear understanding of your goals and ideal customers. Based on that, we build a site that really works for you: focused on conversion, discoverability, and trust.

We believe that the magic is in the details. From font selection to mobile loading speed: every pixel matters. We design WordPress and Shopify websites that look sleek and professional and function smoothly—on every device.

We believe that the magic is in the details. From font selection to mobile loading speed: every pixel matters. We design WordPress and Shopify websites that look sleek and professional and function smoothly—on every device.

We believe that the magic is in the details. From font selection to mobile loading speed: every pixel matters. We design WordPress and Shopify websites that look sleek and professional and function smoothly—on every device.

From the initial conversation to post-launch, we stand by your side. We make the process transparent, communicate clearly, and collaborate with you. Expect honest advice, practical support, and a partnership that truly feels like an extension of your business.

From the initial conversation to post-launch, we stand by your side. We make the process transparent, communicate clearly, and collaborate with you. Expect honest advice, practical support, and a partnership that truly feels like an extension of your business.

We build smart, conversion-focused websites for small business owners. From local sites in Rotterdam to Shopify webshops and custom WordPress blogs — our clients see real results: more engagement, more inquiries, more sales.

We build smart, conversion-focused websites for small business owners. From local sites in Rotterdam to Shopify webshops and custom WordPress blogs — our clients see real results: more engagement, more inquiries, more sales.

At Design by Karina, we combine strategy, creativity, and care to build websites that are not only beautiful but also effective. We help you stand out online with confidence, clarity, and style. Let's bring your brand to life together.

At Design by Karina, we combine strategy, creativity, and care to build websites that are not only beautiful but also effective. We help you stand out online with confidence, clarity, and style. Let's bring your brand to life together.

Website design for entrepreneurs with big dreams

At Design by Karina, we believe that every entrepreneur—big or small—deserves a professional and affordable website that truly works. Whether you're just starting out or have been in the game for years, a well-built website is the cornerstone of your online success.

We assist entrepreneurs like you in building a customized website that tells your story, inspires trust, and attracts customers. Affordable, effective, and completely tailored to your business.

Why building an affordable website is a smart choice

A great website doesn’t have to cost a fortune. By making smart choices in strategy, design, and technology, we make it possible to build a professional website that delivers results for any budget.

Who is this for?

Our clients are often small business owners, service providers, freelancers, boutique owners, and other professionals who want to grow online. We ensure that your website feels like an extension of your business.

What is included in building your website?

We manage the entire process: from strategy and design to development and launch. You will receive a user-friendly, responsive, and SEO-optimized website — ready to make an impression.

5/5 Top Rated Service

5/5 Top Rated Service

5/5 Top Rated Service

Man Using Laptop
Man Using Laptop
Man Using Laptop

Happy customers, beautiful websites

Our greatest reward is the success of our clients and their positive feedback. Their words speak volumes about our dedication and the impact our web designs have on their business.

Frequently Asked Question

If your question isn't answered here, feel free to reach out—I am happy to assist you further.

Frequently Asked Questions About Web Design and Development

Get answers to the most frequently asked questions about web design. Can't find what you're looking for? Feel free to contact us for a personalized response.

What is included in a website from Design by Karina?

Our websites are completely custom-designed — You'll receive a strategically crafted, visually compelling website that perfectly reflects your brand. Each site is responsive (mobile-friendly), SEO-friendly, user-friendly, and comes with personalized guidance from the first meeting to the launch.

What does your web design process look like?

We begin with a no-obligation introductory meeting where we discuss your goals, target audience, and style. Then, we follow a clear process: strategy, structure, design, feedback rounds, and going live. Throughout the entire journey, we maintain close contact—often simply through WhatsApp—so you always know our progress.

Do you work with WordPress or Shopify?

Yes! We build websites in WordPress and Shopify, depending on your needs. WordPress is ideal for service providers, blogs, or business websites. Shopify is perfect for online stores, offering full support for iDEAL, Klarna, and all the features you need to sell online.

Why should I work with Design by Karina instead of a larger agency?

We may be a small team, but we provide everything you need to grow online. From strategy and design to technical implementation, SEO, and support — you get the complete package without the impersonal feel of a large agency. We work personally, with dedication, and with great attention to your brand. Small businesses deserve a partner who thinks along, commits, and truly understands your goals — and that's exactly what you get with us.

What does a professional website in Rotterdam cost?

My transparent pricing structure is tailored to various business needs: Landing Pages: starting at €750 Single-page websites, perfect for specific campaigns or a straightforward business presence Business Websites: starting at €1,399 Multi-page websites for established companies with content management Webshop Websites: Starting at €1,950 Online stores with product management, secure checkout, and payment processing Each project is unique, and the price depends on specific requirements. Contact me for a tailored quote.

Why choose a web design agency in Rotterdam?

As a business owner, you want a website that does more than just look good. You’re looking for a website that attracts customers, effectively tells your story, and helps grow your business. That's why more and more entrepreneurs are choosing a web design agency in Rotterdam that understands the local market and strategically thinks along with you. At Design by Karina, you get exactly that.

What makes Design by Karina different from other web design agencies?

There are many agencies, but there's only one like Design by Karina. Here, you don't work with an account manager or an invisible team—you work directly with Karina, an experienced designer with 16+ years of experience (including with Uber) and a passion for helping small business owners.

Who is the best web designer in Rotterdam?

Design by Karina stands out as the web designer in Rotterdam. With over 16 years of experience in product and UX design (including at Uber), we blend design with SEO and scalability in WordPress and Shopify. You receive a personalized, growth-oriented website, clear pricing, and ongoing support. Schedule a free strategy session to discover if we're a match.

Frequently Asked Question

If your question isn't answered here, feel free to reach out—I am happy to assist you further.

Frequently Asked Questions About Web Design and Development

Get answers to the most frequently asked questions about web design. Can't find what you're looking for? Feel free to contact us for a personalized response.

What is included in a website from Design by Karina?

Our websites are completely custom-designed — You'll receive a strategically crafted, visually compelling website that perfectly reflects your brand. Each site is responsive (mobile-friendly), SEO-friendly, user-friendly, and comes with personalized guidance from the first meeting to the launch.

What does your web design process look like?

We begin with a no-obligation introductory meeting where we discuss your goals, target audience, and style. Then, we follow a clear process: strategy, structure, design, feedback rounds, and going live. Throughout the entire journey, we maintain close contact—often simply through WhatsApp—so you always know our progress.

Do you work with WordPress or Shopify?

Yes! We build websites in WordPress and Shopify, depending on your needs. WordPress is ideal for service providers, blogs, or business websites. Shopify is perfect for online stores, offering full support for iDEAL, Klarna, and all the features you need to sell online.

Why should I work with Design by Karina instead of a larger agency?

We may be a small team, but we provide everything you need to grow online. From strategy and design to technical implementation, SEO, and support — you get the complete package without the impersonal feel of a large agency. We work personally, with dedication, and with great attention to your brand. Small businesses deserve a partner who thinks along, commits, and truly understands your goals — and that's exactly what you get with us.

What does a professional website in Rotterdam cost?

My transparent pricing structure is tailored to various business needs: Landing Pages: starting at €750 Single-page websites, perfect for specific campaigns or a straightforward business presence Business Websites: starting at €1,399 Multi-page websites for established companies with content management Webshop Websites: Starting at €1,950 Online stores with product management, secure checkout, and payment processing Each project is unique, and the price depends on specific requirements. Contact me for a tailored quote.

Why choose a web design agency in Rotterdam?

As a business owner, you want a website that does more than just look good. You’re looking for a website that attracts customers, effectively tells your story, and helps grow your business. That's why more and more entrepreneurs are choosing a web design agency in Rotterdam that understands the local market and strategically thinks along with you. At Design by Karina, you get exactly that.

What makes Design by Karina different from other web design agencies?

There are many agencies, but there's only one like Design by Karina. Here, you don't work with an account manager or an invisible team—you work directly with Karina, an experienced designer with 16+ years of experience (including with Uber) and a passion for helping small business owners.

Who is the best web designer in Rotterdam?

Design by Karina stands out as the web designer in Rotterdam. With over 16 years of experience in product and UX design (including at Uber), we blend design with SEO and scalability in WordPress and Shopify. You receive a personalized, growth-oriented website, clear pricing, and ongoing support. Schedule a free strategy session to discover if we're a match.

Frequently Asked Question

If your question isn't answered here, feel free to reach out—I am happy to assist you further.

What is included in a website from Design by Karina?

Our websites are completely custom-designed — You'll receive a strategically crafted, visually compelling website that perfectly reflects your brand. Each site is responsive (mobile-friendly), SEO-friendly, user-friendly, and comes with personalized guidance from the first meeting to the launch.

What does your web design process look like?

We begin with a no-obligation introductory meeting where we discuss your goals, target audience, and style. Then, we follow a clear process: strategy, structure, design, feedback rounds, and going live. Throughout the entire journey, we maintain close contact—often simply through WhatsApp—so you always know our progress.

Do you work with WordPress or Shopify?

Yes! We build websites in WordPress and Shopify, depending on your needs. WordPress is ideal for service providers, blogs, or business websites. Shopify is perfect for online stores, offering full support for iDEAL, Klarna, and all the features you need to sell online.

Why should I work with Design by Karina instead of a larger agency?

We may be a small team, but we provide everything you need to grow online. From strategy and design to technical implementation, SEO, and support — you get the complete package without the impersonal feel of a large agency. We work personally, with dedication, and with great attention to your brand. Small businesses deserve a partner who thinks along, commits, and truly understands your goals — and that's exactly what you get with us.

What does a professional website in Rotterdam cost?

My transparent pricing structure is tailored to various business needs: Landing Pages: starting at €750 Single-page websites, perfect for specific campaigns or a straightforward business presence Business Websites: starting at €1,399 Multi-page websites for established companies with content management Webshop Websites: Starting at €1,950 Online stores with product management, secure checkout, and payment processing Each project is unique, and the price depends on specific requirements. Contact me for a tailored quote.

Why choose a web design agency in Rotterdam?

As a business owner, you want a website that does more than just look good. You’re looking for a website that attracts customers, effectively tells your story, and helps grow your business. That's why more and more entrepreneurs are choosing a web design agency in Rotterdam that understands the local market and strategically thinks along with you. At Design by Karina, you get exactly that.

What makes Design by Karina different from other web design agencies?

There are many agencies, but there's only one like Design by Karina. Here, you don't work with an account manager or an invisible team—you work directly with Karina, an experienced designer with 16+ years of experience (including with Uber) and a passion for helping small business owners.

Who is the best web designer in Rotterdam?

Design by Karina stands out as the web designer in Rotterdam. With over 16 years of experience in product and UX design (including at Uber), we blend design with SEO and scalability in WordPress and Shopify. You receive a personalized, growth-oriented website, clear pricing, and ongoing support. Schedule a free strategy session to discover if we're a match.

Need a website created?

Need a website created?

Need a website created?

Ready to create your website in Rotterdam?

Don't let an outdated or poorly performing website hold your business back any longer. It's time to invest in a digital presence that truly reflects the value of your brand and helps you achieve your business goals. We are eager to understand your unique needs and would love to discuss how Design by Karina can create a website you will be truly proud of.

Stay Updated with Us

Receive tips and inspiration from our web design agency in Rotterdam — about smart websites, online visibility, and conversion-oriented strategies, specially tailored for small business owners who want to grow.

Web Design

Tips & Tricks

Acties

Geen spam, alleen waardevolle updates

Stay Updated with Us

Receive tips and inspiration from our web design agency in Rotterdam — about smart websites, online visibility, and conversion-oriented strategies, specially tailored for small business owners who want to grow.

Web Design

Tips & Tricks

Acties

Geen spam, alleen waardevolle updates

Stay Updated with Us

Receive tips and inspiration from our web design agency in Rotterdam — about smart websites, online visibility, and conversion-oriented strategies, specially tailored for small business owners who want to grow.

Web Design

Tips & Tricks

Acties

Geen spam, alleen waardevolle updates