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✦ LET'S ✦ GROW YOUR ✦ BRAND
✦ LET'S ✦ GROW YOUR ✦ BRAND

Hello! I'm Karina, the founder of Design by Karina.

My journey in web design began with a genuine passion to help small businesses like yours not just be visible online, but truly thrive. From Rotterdam, I dedicate myself to crafting digital experiences as unique and ambitious as the entrepreneurs I partner with.

More about me

Before founding my studio, I was a Product Designer at Uber, where I designed user-centric solutions for a global audience. That experience in a leading tech environment taught me a critical lesson: intuitive design isn't just about looking good—it's a powerful tool for business growth. My passion, however, is applying that strategic, big-tech thinking to help entrepreneurs like you. I saw the incredible impact a well-designed website could have on small businesses and found my calling: to empower founders who are experts in their craft but need a guide in the digital world. At Design by Karina, I combine that strategic product design background with a genuine drive to help your business thrive. I build websites that are not only beautiful but are engineered to attract your ideal clients and deliver real results. And yes, every project has a secret ingredient: the approval of Jackie, our Chief Morale Officer. She ensures every design is purr-fectly crafted before it reaches you, adding a little warmth and comfort to everything we do.

Collaboration Takes Center Stage:

We believe great websites are born from true partnership. As a small business owner, you are the expert in your field. That's why we create with you – with your goals, your audience, and your vision as our starting point. This isn't design for you, but truly with you.

Collaboration Takes Center Stage:

We believe great websites are born from true partnership. As a small business owner, you are the expert in your field. That's why we create with you – with your goals, your audience, and your vision as our starting point. This isn't design for you, but truly with you.

Collaboration Takes Center Stage:

We believe great websites are born from true partnership. As a small business owner, you are the expert in your field. That's why we create with you – with your goals, your audience, and your vision as our starting point. This isn't design for you, but truly with you.

Strategy-Driven Design:

A beautiful website is just the beginning. Every design decision we make is rooted in strategy. We combine user experience (UX) principles, smart structures, and clear calls-to-action to effortlessly guide your visitors through your site, helping your business truly grow.

Strategy-Driven Design:

A beautiful website is just the beginning. Every design decision we make is rooted in strategy. We combine user experience (UX) principles, smart structures, and clear calls-to-action to effortlessly guide your visitors through your site, helping your business truly grow.

Strategy-Driven Design:

A beautiful website is just the beginning. Every design decision we make is rooted in strategy. We combine user experience (UX) principles, smart structures, and clear calls-to-action to effortlessly guide your visitors through your site, helping your business truly grow.

Built for Discoverability (Hello, Online Visibility!):

Because your ideal customer needs to be able to find you! We build websites following the best practices for online visibility: fast loading times, mobile-friendly design, strong foundational elements, and a clear structure. This way, you not only attract more visitors but also turn them into happy customers.

Built for Discoverability (Hello, Online Visibility!):

Because your ideal customer needs to be able to find you! We build websites following the best practices for online visibility: fast loading times, mobile-friendly design, strong foundational elements, and a clear structure. This way, you not only attract more visitors but also turn them into happy customers.

Built for Discoverability (Hello, Online Visibility!):

Because your ideal customer needs to be able to find you! We build websites following the best practices for online visibility: fast loading times, mobile-friendly design, strong foundational elements, and a clear structure. This way, you not only attract more visitors but also turn them into happy customers.

A cat with a curious expression peeks out from behind a door, accompanied by a speech bubble that says, "I'M JACKIE." web designer design by karina

Ready to see your vision come to life?

Ready to see your vision come to life?

Now, let's take the next step. Explore the packages and imagine your brand transformed with a stunning, strategic website that you're truly proud of.