A small web design studio
with a big heart based in Rotterdam

We’re a small but mighty web design studio (just me and my cat Jackie!) dedicated to crafting custom websites that help small businesses grow online—with style, strategy, and a personal touch.

The Designer Behind the Screen

"Hi! I’m Karina Paviotti, the founder and creative mind behind Design by Karina—a web design studio based in Rotterdam. Originally from Brazil, I’ve been living in the Netherlands for the past four years, blending Brazil’s bold creativity with the Netherlands’ modern, minimalist design approach. Before starting my own business, I worked as a Product Designer at Uber, where I helped craft intuitive and seamless digital experiences. That’s where I discovered my passion for building websites that aren’t just beautiful—but also strategic, user-friendly, and conversion-focused. Today, I specialize in creating custom WordPress and Shopify websites for small businesses in the Netherlands and beyond. Whether you're launching a new brand or elevating your online presence, I’m here to design a website that reflects your vision and helps your business grow."

Why I Focus on Small Businesses and Entrepreneurs

My decision to focus exclusively on small businesses and entrepreneurs is intentional and personal. Having worked with both global corporations and local ventures, I’ve seen firsthand how transformative strategic design can be for smaller organizations—often making the difference between struggling and thriving.

Small businesses deserve the same quality of design thinking that larger companies invest millions in, but delivered in a way that’s accessible, personal, and tailored to their unique challenges:

Personal Connection: I believe in knowing the faces behind the businesses I work with

Meaningful Impact: Helping a small business grow creates ripples throughout our local economy

Creative Freedom: Small businesses often embrace more distinctive, authentic design approaches

Mutual Growth: I thrive on the collaborative energy that comes from working with passionate entrepreneurs

Community Building: Supporting Rotterdam’s small business ecosystem strengthens our city

Every project I take on is selected because I genuinely believe in the business and see the potential for design to make a significant difference in its success.

What Sets Design by Karina Apart

In a sea of web designers and agencies, several factors make my approach distinctive:

From Global Tech to Rotterdam’s Local Businesses

Global Experience, Local Focus
With a background designing digital products at global tech companies like Uber, I bring enterprise-level strategy and UX thinking to every project. Now based in Rotterdam, I use that experience to help small businesses grow with websites that don’t just look good—but perform exceptionally. Whether you need a professionele website laten maken or want to improve your online visibility, I build with purpose.

The Personal Touch
No agency handoffs or junior designers—just direct collaboration with me. As your webdesigner in Rotterdam, I guide your project personally from strategy to launch, ensuring your WordPress website or Shopify webshop reflects your brand and business goals perfectly.

Strategic Webdesign for Real Business Results

Business Strategy + Creative Design
Many designers focus solely on aesthetics, while many developers focus only on functionality. My integrated approach ensures your website is beautiful, functional, AND strategically aligned with your business goals.

Results-Driven Process
Success isn’t measured by launching a website—it’s measured by achieving the business goals we establish at the beginning. Every project includes clear metrics for success and a plan to achieve them.

Ongoing Partnership
Our relationship doesn’t end at launch. I provide training, documentation, and support to ensure your continued success, with optional care plans for businesses that prefer ongoing professional maintenance.

Beyond the Pixels

Creative, Strategic, and Authentic Web Design for Small Businesses in Rotterdam

Creativity That Speaks Your Brand

Design should feel alive, unique, and expressive. I treat every project as a fresh canvas—no templates, no copy-paste. Your business deserves a website as distinctive as your brand.

Precision in Every Detail

Details matter. From clean code to carefully chosen fonts, I obsess over the small things so your site works beautifully. This attention to detail extends from pixel-perfect design to thoroughly tested functionality.

Collaboration That Respects Your Vision

You know your business. I know design. Together, we’ll bring your vision to life through a collaborative process that values your input while guiding you with professional expertise.

Design That Drives Growth

Design is more than aesthetics—it’s a tool for growth. Everything I create is backed by strategy, focused on converting visitors into customers and aligning with your business goals.

My Design Philosophy and Approach

My approach to web design goes far beyond aesthetics. While beautiful design is essential, it must be built on a foundation of strategy and purpose. Every design decision starts with "why" before "how." I begin by understanding your business goals, target audience, and competitive landscape. This strategic foundation ensures that your website isn't just visually appealing—it’s a powerful business tool that drives results.

Great websites balance multiple factors: beauty and functionality, brand expression and user experience, current needs and future growth, creativity and strategic thinking. My background in both creative design and product strategy allows me to navigate these balances effectively, creating websites that excel across all dimensions.

I design for people first. Understanding how visitors interact with websites—their expectations, behaviors, and needs—shapes every aspect of my work. This human-centered approach creates intuitive experiences that convert visitors into customers.

Your expertise in your business combined with my expertise in design creates something neither of us could achieve alone. I view every project as a true partnership, with open communication and collaboration throughout the process.

Designs that make
your users fall in love

Looking for a professional web designer in Rotterdam — or anywhere in the world?

I design beautiful, strategic websites that help small businesses grow online. From branding to launch, I’ll make sure your site reflects your vision and speaks to your audience.