Web Design Services and Transparent Pricing

Transform your online presence with a website that works as hard as you do. I craft custom WordPress and Shopify websites tailored to help your business grow—whether you're based in Rotterdam or anywhere in the world. With 16+ years of design experience—including product design at Uber—I blend beauty with strategy to create sites that don’t just look good, but drive real results.

Transform your online presence with a website that works as hard as you do. I craft custom WordPress and Shopify websites tailored to help your business grow—whether you're based in Rotterdam or anywhere in the world. With 16+ years of design experience—including product design at Uber—I blend beauty with strategy to create sites that don’t just look good, but drive real results.

Landing Page

vanaf 

€699

A high-impact page to sell a product, capture leads, or use in ads. Fully customized and easy to update whenever you want.

Business Website

vanaf 

€1399

Custom-built websites for businesses of all kinds—consultants, contractors, restaurant owners, and healthcare providers. Get a beautiful design, smooth functionality.

Webshop

vanaf 

€1950

Launch a powerful online store with WooCommerce or Shopify. Custom-built for smooth shopping experiences, fast loading times, and the flexibility to update products and content yourself.

%website laten maken design by karina%

What Sets Me Apart as Your
Web Design Partner

When you choose to work with me, you’re not just getting a website—you’re investing in a strategic digital presence designed to grow your brand. I partner closely with entrepreneurs and small businesses in Rotterdam and beyond to understand your goals, your audience, and your unique value.

Design by Karina – jouw lokale website bouwer in Rotterdam

Karina Paviotti

Web Designer

Design by Karina – webdesign studio in Rotterdam

Strategic Partnership, Not Just a Service

I don’t just build websites—I partner with you to understand your business goals and create a digital strategy that helps achieve them. My background in product design at global companies like Uber means I bring both creative and strategic thinking to your project.

FAQ section design for a professional callcenter website

Results-Focused Design

Every design decision is made with your business objectives in mind. From layout to calls-to-action, each element is strategically placed to guide visitors toward conversion. My websites don’t just look good—they perform.

Testimonial section for maternity services

Small Business Specialist

As a small business owner myself, I understand the unique challenges and opportunities you face. My process and pricing are specifically tailored for small businesses and entrepreneurs in Rotterdam who need professional results without enterprise-level budgets.

Rotterdamse webdesigner aan het werk – Design by Karina

Ongoing Support

Our relationship doesn’t end at launch. I provide training, documentation, and support to ensure you can confidently manage your website. Optional care plans are available for businesses that prefer ongoing professional maintenance.

The Real Value Behind a High-Performing Website

A professional website isn’t just a cost—it’s an investment in your long-term growth. Here’s what shapes the price of a custom-built site designed to help your business thrive:

Custom Design & Visual Identity

Tailored designs that reflect your unique brand take more time and expertise—but they make a lasting first impression and set you apart from competitors.

Functionality & Features

From e-commerce and booking systems to memberships and custom integrations—more advanced features require additional development time and planning.

Content Creation & Support

Need help with copywriting, image sourcing, or structuring your message? Whether you provide content or need guidance, this impacts both the timeline and cost.

Strategic Planning & Research

A website that works starts with clarity. Business analysis, competitor research, and user journey mapping are part of the strategic foundation.

Project Timeline

Tight deadlines or express turnarounds may require added resources to meet your schedule, influencing the final investment.

Ongoing Support & Maintenance

Ongoing Support & Maintenance

No Clear Strategy

Without a solid foundation, websites can feel directionless — beautiful, maybe, but not built to support your goals.

Missed Connection

If your website doesn’t truly reflect your brand, it’s harder to connect with the people you want to reach.

Overlooked Details

Low Visibility can limit your reach. We improve SEO to boost your website and drive more traffic

Missed Connection

If your website doesn’t truly reflect your brand, it’s harder to connect with the people you want to reach.

Unclear Ownership

It’s easy to feel overwhelmed when you don’t fully understand or feel confident using your own site.

Missed Growth Potential

A website without purpose can’t grow with your business — it becomes something you “have to fix later” instead of a tool that works now.

Just Another Website

Without care and intention, your site might check the boxes… but won’t stand out or truly serve your business.

Frequently Asked Questions About Pricing

Do you offer payment plans?

Yes! I understand that investing in a professional website is significant for small businesses.

Standard payment structure: – 50% deposit to secure your project slot and begin work – 50% final payment upon project completion, before site launch

For projects over €2,000, I offer an optional 3-payment plan: – 40% initial deposit – 30% at project midpoint – 30% upon completion

Typical annual costs for maintaining a professional website:

  • Domain name: €10-20/year
  • Website hosting: €120-240/year
  • SSL certificate: Free with recommended hosting
  • Maintenance/updates: €300-600/year (optional care plan)
  • Plugin licenses: €0-200/year depending on functionality

For Shopify stores, instead of hosting and maintenance:

  • Shopify subscription: €312-864/year depending on plan
  • App subscriptions: €0-600/year depending on needs

I believe in fair, transparent pricing that reflects the value provided. Rather than inflating prices to offer artificial discounts, I price my services competitively from the start. However, I do offer:

  • 10% discount for Rotterdam-based non-profit organizations
  • 5% discount for returning clients on new projects
  • Referral credits when you recommend my services

DIY website builders like Wix or Squarespace may seem less expensive initially, but consider:

  • Limited customization restricts your brand expression
  • Cookie-cutter designs make it hard to stand out
  • Limited functionality as your business grows
  • SEO limitations affect your search visibility
  • No strategic guidance on what actually works
  • Your valuable time spent learning and troubleshooting

Professional web design is an investment that delivers returns through better performance, stronger brand presence, and strategic implementation.

I stand behind my work and want you to be completely satisfied:

  • First 30 days: Minor adjustments and fixes are included at no additional cost
  • Content updates: You’ll be trained to make these yourself
  • Design changes: Available at my standard hourly rate (€75/hour) after the initial 30 days
  • New features: Quoted based on scope and complexity

Many clients choose a maintenance plan for ongoing support and updates, while others prefer to contact me as needed for specific changes.

Yes, I design websites for kraamzorg (birth care) professionals who want to connect with new parents online. A clear, warm, and trustworthy website helps showcase your services, availability, and expertise — especially important in such a personal and care-focused profession. Your future clients are searching for help online — make sure they find you.

Absolutely! A good website can help clients understand your techniques, pricing, and how to book a session. I design calming, easy-to-navigate websites that reflect your energy and help build trust before a client even walks in.

Yes — I design beautiful websites for cafés, bakeries, and restaurants that want to stand out online. Your website can show your menu, vibe, location, and make it easy for guests to find or book a table. It’s the best way to attract new customers who search for food spots nearby.

Yes — I design intentional websites for life coaches, energy workers, and wellness practitioners. Your online presence should reflect your energy and mission, and help potential clients connect with you easily.

Definitely! I create stylish, high-converting Shopify and WordPress shops that help you sell with confidence. From product pages to payment setup, I’ve got you covered.

Yes — I design websites for therapists, psychologists, and mental health professionals that feel safe, warm, and approachable. Your clients will be able to find you, learn about your methods, and reach out in a private and comfortable way.

Yes — I design elegant and conversion-focused webshops for lingerie brands. Whether you’re launching a new collection or growing your online store, I’ll create a site that feels modern, secure, and aligned with your brand.

Absolutely! I create clear, trustworthy websites for cleaning services — whether you offer home cleaning, offices, or Airbnb turnovers. A professional website makes it easy for clients to find you, understand your services, and request a quote.

Yes — I specialize in websites for small businesses and freelancers. Whether you’re just starting or looking to grow, I’ll help you build an online presence that reflects your value and attracts the right clients.

Definitely. A sleek, strategic website helps you establish credibility, showcase your services, and attract new clients. I design modern websites for consultants that combine professionalism with personality.

Yes — I design clean, user-friendly websites for real estate agents (makelaars). I can add property pages, contact forms, and integrations with tools you already use. Your site will help you build trust and get more inquiries.

Absolutely! I design soft, emotional websites for newborn photographers that highlight your portfolio, pricing, and client experience. Your site will feel cozy, calm, and full of warmth — just like your sessions.

Yes — your wedding website should be just as beautiful as your photos. I create elegant, timeless websites that help couples fall in love with your work and easily get in touch to book.

Yes — I design strong, trustworthy websites for builders and contractors (bouwbedrijven). Whether you build houses or renovate kitchens, I’ll create a site that shows your projects and helps people reach out for quotes.

Can I have a website built for my yoga or pilates studio?

Yes — I create trustworthy, friendly websites that help pet owners learn about your services, prices, and how to book appointments.

Definitely. I love working with eco-conscious brands to build websites that reflect your values, highlight your impact, and help you grow your audience

Of course! I create professional, clear websites for service providers who work remotely — helping you stand out, build trust, and attract dream clients online.

Ready to Invest in Your Online Presence?

Let's discuss how a strategic website can help grow your Rotterdam business. Contact me for a personalized quote based on your specific needs and goals.
Pricing effective as of April 2025. All prices exclude 21% BTW (Dutch VAT).

Let's discuss how a strategic website can help grow your Rotterdam business. Contact me for a personalized quote based on your specific needs and goals.
Pricing effective as of April 2025. All prices exclude 21% BTW (Dutch VAT).

Contact Your Web Designer
in Rotterdam

Ready to create a website that truly represents your business and converts visitors into customers?
I'm here to transform your vision into digital reality. Let's discuss your project and build something amazing together!

(+31 ) 103072374
hello@designbykarina.com

Maatwerk WordPress webdesign
Design by Karina Forms

Contact Your Web Designer in Rotterdam

Ready to create a website that truly represents your business and converts visitors into customers?
I'm here to transform your vision into digital reality. Let's discuss your project and build something amazing together!

(+31 ) 103072374
hello@designbykarina.com

Design by Karina Forms