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Web Design Rotterdam

Your Business Deserves a
Website You're Proud Of

Welcome to Design by Karina, where your vision for a powerful online presence becomes a reality. As your dedicated web design partner in Rotterdam, we specialize in crafting custom WordPress and Shopify websites that don’t just look stunning, but truly work to attract your ideal clients and drive your business forward. Whether you’re a early-stage entrepreneur or an established small business, we’re here to help you stand out in the bustling digital landscape of Rotterdam and across the Netherlands.

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New creative   ✦   Agency   ✦   Development   ✦   studio   ✦   Website   ✦   Strategy   ✦   wordpress   ✦   branding   ✦   design   ✦   webdesign   ✦  
New creative   ✦   Agency   ✦   Development   ✦   studio   ✦   Website   ✦   Strategy   ✦   wordpress   ✦   branding   ✦   design   ✦   webdesign   ✦  
New creative   ✦   Agency   ✦   Development   ✦   studio   ✦   Website   ✦   Strategy   ✦   wordpress   ✦   branding   ✦   design   ✦   webdesign   ✦  

Is Your Website Holding Your Business Back?

Your business is thriving, your services are exceptional, and your passion is undeniable. Yet, perhaps your website feels like a relic from another era. It's outdated, clunky, or simply doesn't reflect the true professionalism and unique spirit of your brand. You've poured your heart and soul into your work, but your online presence isn't generating the leads or making the impact it should. It's frustrating, isn't it? You know your business deserves better, a digital storefront that truly represents your level of excellence. At Design by Karina, we understand this challenge deeply. We believe your website should be an active, powerful asset, not a passive brochure. We specialize in transforming these pain points into opportunities, building digital experiences that you'll be genuinely proud to show off – websites that not only look beautiful but are strategically designed to convert visitors into loyal customers. It's time for a change, and we're here to guide you every step of the way

Your business is thriving, your services are exceptional, and your passion is undeniable. Yet, perhaps your website feels like a relic from another era. It’s outdated, clunky, or simply doesn’t reflect the true professionalism and unique spirit of your brand. You’ve poured your heart and soul into your work, but your online presence isn’t generating the leads or making the impact it should. It’s frustrating, isn’t it? You know your business deserves better, a digital storefront that truly represents your level of excellence. At Design by Karina, we understand this challenge deeply. We believe your website should be an active, powerful asset, not a passive brochure. We specialize in transforming these pain points into opportunities, building digital experiences that you’ll be genuinely proud to show off – websites that not only look beautiful but are strategically designed to convert visitors into loyal customers. It’s time for a change, and we’re here to guide you every step of the way

Why Small Businesses in Rotterdam Choose Design by Karina

Choosing the right web design partner is crucial, especially when you're looking to make a significant impact in a competitive market like Rotterdam. At Design by Karina, we offer more than just beautiful websites; we offer a partnership built on understanding, expertise, and a shared commitment to your success. Here's why small businesses trust us:

Choosing the right web design partner is crucial, especially when you’re looking to make a significant impact in a competitive market like Rotterdam. At Design by Karina, we offer more than just beautiful websites; we offer a partnership built on understanding, expertise, and a shared commitment to your success. Here’s why small businesses trust us:

Custom websites for small businesses

No one-size-fits-all. Your website is crafted around your brand, goals, and ideal clients—so it feels like you, and works like a charm.

Based in Rotterdam, designed for the Dutch market

While I bring an international perspective, my studio is rooted right here in Rotterdam—combining local market insight with global design standards to help your business shine online.

Smart design that gets results

From first click to final conversion, we build websites that are beautiful, strategic, and SEO-friendly—with a final nod of approval from Jackie the cat. 🐾

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Our services

Our Expert Web Design Services

Whether you're looking to establish your first online presence, revamp an outdated site, or launch a powerful e-commerce store, Design by Karina offers comprehensive web design and development services tailored to your specific needs. We specialize in platforms that offer flexibility, scalability, and robust performance.

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Custom Web Design & Development

We create unique, responsive websites from scratch, ensuring your brand stands out. From stunning visuals to intuitive navigation, every element is meticulously crafted for an exceptional user experience.
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Shopify Webshops

Ready to sell online with ease? We design and develop powerful Shopify webshops that are not only beautiful but also optimized for sales, inventory management, and seamless customer journeys.
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WordPress Websites

For ultimate flexibility and control, a custom WordPress website is an excellent choice. We build robust, scalable, and SEO-friendly WordPress sites perfect for blogs, portfolios, and business platforms.
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WooCommerce Webshops

Organize unforgettable pottery gatherings at our studio, providing a distinctive and enjoyable experience for any occasion.
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SEO Services

Ensure your website gets found! We provide strategic SEO services to improve your search engine rankings, drive organic traffic, and connect you with your ideal clients.
Learn More
Webdesigner Rotterdam en haar kat Jackie aan het werk
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Our Work

Websites That Speak for Themselves:
Our Recent Work

We believe the best way to understand our capabilities is to see our work in action. Here's a glimpse of some recent projects where we helped businesses like yours achieve their online goals. Each project is a testament to our commitment to design excellence and measurable results.

Website design showcasing callcenter services for Dutch and Surinamese clients
WCCE
A modern WordPress website for a call center, designed for B2B communication, service clarity, and SEO visibility in both markets.
WordPress Website
See Details
Homepage design for luxury lighting Shopify store Ranluxe
Ranluxe
A premium Shopify webshop for interior design and luxury lighting, designed to convert visitors into customers with a clean product layout and brand storytelling.
Shopify
See Details
Webdesigner Rotterdam in gesprek met een klant over website strategie
Mammassage
A WordPress website for a maternity care brand, optimized for kraamzorg, baby workshops, and pregnancy courses.
WordPress Website
See Details
See All Projects

When people
work with

Choosing the right web design partner can feel overwhelming. My web design services are tailored to your goals, audience, and brand—ensuring your site turns visitors into customers. Whether you’re a local Rotterdam business or international brand, I’ll help make your website your most effective marketing tool.

World-Class Product Experience

My experience at Uber taught me to design with users in mind—balancing beauty with functionality. We bring that same user-focused approach to every website we create, making sure your sites are both stunning and easy to use.

Strategic Approach to Web Design

Your websites should do more than look good—they should work for your business. We start by understanding your goals and ideal clients,

Meticulous Attention to Detail

We design websites that feel smooth, polished, and on-brand—down to the tiniest detail. From fonts to mobile speed, we craft WordPress and Shopify sites that not only look great but deliver seamless user experiences.

More than a Web Designer — a creative partner

From our first chat to launch (and beyond), I’m here to guide you, make things easy, and support your growth with honest advice and ongoing updates.

Proven Results for Small Businesses

We design smart, conversion-focused websites for small businesses—whether they’re local sites in Rotterdam, Shopify stores, or custom WordPress blogs. Our clients see real results: more engagement, more leads, more sales.

More than websites — we create digital experiences.

At Design by Karina, we blend strategy, creativity, and care to build custom sites that feel aligned, joyful, and genuinely useful. Let’s bring your brand online with confidence, clarity, and style.

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Our Work

Our Simple 3-Step Process to Your Dream Website

We believe in making the web design journey clear, collaborative, and exciting.
Here's how we bring your vision to life in three easy steps:

01 Discover & Plan

We start with a free discovery call to understand your business, goals, and target audience. We’ll discuss your vision, define project scope, and create a tailored strategy.

02 Design & Build

Based on our plan, we craft a custom, responsive design that reflects your brand. Then, we build your website with precision, integrating all necessary features and optimizing for performance.

03 Launch & Grow

After thorough testing and your final approval, we launch your new website! Our partnership continues with ongoing support and guidance to help your online presence thrive and grow.

Happy Clients, Beautiful Websites

Our greatest reward is seeing our clients succeed and hearing their positive feedback. Their words speak volumes about our dedication and the impact our web designs have on their businesses.

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How I work

Industry-Specific Website Solutions for
Rotterdam Small Businesses

You deserve a website as unique as your business. At Design by Karina, I specialize in personalized web design services that reflect your brand, connect with your audience, and support your growth—whether you need a custom WordPress site or a conversion-focused Shopify store.

With  experience as a Product Designer at Uber, I bring strategic thinking and user-centered design to every project. No generic templates here—each site is built from scratch, tailored to your goals and optimized for performance, usability, and impact.

Design by Karina – jouw lokale website bouwer in Rotterdam

Karina Paviotti

Web Designer

Webdesigner werkt aan een custom site voor ondernemer in Rotterdam
01

Entrepreneurs & Small Businesses (ZZP’ers)

The Challenge
As a coach, therapist, consultant, or personal brand in Rotterdam, you’re in a crowded space. Your work is powerful — but if your website isn’t reflecting that, or worse, if clients can’t even find you online, you’re missing out on real opportunities.

The Solution
I design personal brand websites that make you visible, credible, and unforgettable. Together, we’ll build a site that feels like you — and works like a charm. Here’s what that includes:

✔ Strategic positioning that sets you apart in your niche
✔ Client journey mapping that gently guides visitors toward booking
✔ Testimonial showcases that build trust at a glance
✔ Appointment systems that turn interest into action
✔ Content structure that clearly shows your expertise

Because the right website doesn’t just look good — it helps your dream clients say, “yes, this is exactly what I’ve been looking for.”

Laptop met modern WordPress design voor Rotterdamse ondernemer
02

Fashion & Beauty

The Challenge Rotterdam’s fashion and beauty scene is full of talent — but online, it’s easy to get drowned out by big chains and fast-moving webshops. Your products are unique. Your service is personal. But if your website doesn’t reflect that same quality and vibe, potential customers won’t stick around (or even find you in the first place).

The Solution I design bold, beautiful websites for fashion and beauty brands in Rotterdam that don’t just look amazing — they sell. Whether you’re running a boutique, salon, or beauty label, your site will be built to show off your aesthetic and convert browsers into loyal buyers. Here’s what you can expect:
✔ High-impact design that brings your brand style to life
✔ Product showcases that highlight quality and attention to detail
✔ Full setup of payments, shipping, and tools
✔ Mobile-friendly shopping that works seamlessly on every device
✔ Social media integrations to drive traffic from the platforms your audience loves
✔ Strategic positioning to help you stand out — even next to the big players
Success Story
After launching a new site, one local fashion brand saw a significant boost in online orders and in-store visits — all because their website finally matched the quality and energy of their business.

Webdesigner Rotterdam in gesprek met een klant over website strategie
03

Food & Beverage

The Challenge Rotterdam’s food and beverage scene is vibrant — but fierce. Whether you run a cozy café, a sleek wine shop, or a modern restaurant, your online presence needs to match the quality of what you serve. Too often, I see websites that don’t capture the vibe, the flavor, or the heart of the brand. Menus are hard to find, ordering is clunky (or missing entirely), and potential customers turn to competitors who are easier to book, browse, or buy from.

The Solution I design mouthwatering websites for food and beverage businesses in Rotterdam — sites that bring your flavor to life and make it easy for people to engage, order, or visit:

✔ Atmospheric visuals that reflect your space and vibe
✔ Menu layouts that highlight your signature dishes or curated wine selection
✔ Smooth reservation & ordering systems for desktop and mobile
✔ Mobile-friendly shopping that works seamlessly on every device
✔ Local SEO structure to attract customers searching nearby
✔ Promo sections for events, tastings, or seasonal specials

Success Story
After launching a new site, a local wine business saw more online sales, higher search visibility, and customers from beyond Rotterdam discovering their brand — all thanks to a website that finally reflected the quality of their products and service.

Webdesign portfolio van webdesigner Rotterdam
04

Wellness & Maternity Services

The Challenge As a wellness provider, doula, or kraamzorg specialist in Rotterdam, your work is deeply personal — built on trust, care, and real human connection. But if your website doesn’t reflect that warmth, potential clients might not feel confident enough to reach out. Many sites feel cold, outdated, or unclear. Your unique approach gets lost, and the emotional support you offer isn’t coming through.

The Solution I design calm, welcoming websites for Rotterdam wellness and maternity professionals that build trust from the very first click. Whether you’re a doula, yoga teacher, coach, or offer kraamzorg services, your site will feel like a safe, supportive space — while clearly guiding visitors toward working with you. Here’s what I focus on:

✔ Warm, soft design that feels instantly reassuring
✔ Clear messaging that explains your values and methods
✔ Educational content to share your knowledge and build authority
✔ Simple booking systems that remove hesitation and overwhelm
✔ Testimonials that reflect real experiences and offer comfort

Success Story
After launching her new website, Carolyn Adams — a Rotterdam-based maternity specialist and creator of Mammassage — noticed a clear increase in inquiries from the right clients. Visitors mentioned how the website made them feel supported, informed, and excited to book a session — even before the first contact.

Homepage design for kraamzorg and maternity wellness website
05

Construction & Real Estate

The Challenge In a fast-moving city like Rotterdam, first impressions matter — especially online. Construction companies and real estate professionals often struggle with outdated websites that don’t reflect their craftsmanship, experience, or the value they bring to each project. Your portfolio is buried. Your process isn’t clear. And potential clients leave without taking action.

The Solution I design powerful, professional websites for Rotterdam-based construction and real estate businesses — websites that highlight your expertise, build trust, and turn curious visitors into qualified leads. Here’s what’s included:

✔ Project portfolios that show off your craftsmanship and capabilities
✔ Before & after visuals to demonstrate the real impact of your work
✔ Lead generation features built specifically for inquiries and quotes
✔ Project storytelling that brings your process and value to life

Success Story
After launching their new website, TWT Bouw — a Rotterdam-based construction company — saw a significant increase in project inquiries from ideal clients. The new site gave their work the visibility it deserved, with visitors specifically mentioning the clear portfolio, polished design, and professional presentation as reasons they reached out.

Webdesigner Rotterdam werkt in de avond aan klantproject
06

E-commerce & Retail

The Challenge: Rotterdam retailers face increasing competition from large online stores. Your current e-commerce site is difficult to navigate, doesn’t showcase products effectively, loses mobile customers, or fails to convert visitors into buyers due to complicated checkout processes.
The Solution: I create conversion-optimized e-commerce websites for Rotterdam retailers using Shopify or WooCommerce:

✔ Customer-focused navigation based on shopping behavior
✔ Product presentations that highlight unique features and benefits
✔ Mobile-first design for on-the-go shoppers
✔Streamlined checkout processes that reduce abandonment

Success Story

After launching a new Shopify site, one Rotterdam specialty shop saw a 35% boost in conversion rate — with a 20% increase in average order value thanks to better product recommendations and a smoother shopping experience.

Ready to Have Your Website Made in Rotterdam?

Don’t let an outdated or underperforming website hold your business back any longer. It’s time to invest in a digital presence that truly reflects your brand’s value and helps you achieve your business goals. We’re excited to learn about your unique needs and discuss how Design by Karina can craft a website you’ll be genuinely proud of.

Let’s Build Your Dream Website
Contact us Contact us Contact us

Looking for a professional web designer in Rotterdam — or anywhere in the world?

I design beautiful, strategic websites that help small businesses grow online. From branding to launch, I’ll make sure your site reflects your vision and speaks to your audience.