Looking for a professional web designer in Rotterdam? You’re in the right place. At Design by Karina, I create websites that don’t just look beautiful — they’re built to work hard for your business. From boosting your local visibility to bringing in more client inquiries, your website becomes a powerful tool, not just a pretty page.
I specialize in webdesign Rotterdam that’s custom-built to reflect your brand, speak to your ideal audience, and help you stand out in Rotterdam’s competitive market. Together, we’ll design something that feels like you — and converts like crazy.
Rotterdam is bold, fast-paced, and full of competition. If your website doesn’t stand out or clearly show who you are, you’re missing opportunities. A well-designed site helps you make a strong first impression — the kind that builds trust and sticks with people.
Your website should reflect your local brand identity and feel like an extension of your business. Strategic design supports that story while also boosting your visibility online. With local SEO and the right structure, you’ll get found by the right people in Rotterdam and beyond. But it’s not just about being seen — it’s about turning visitors into clients. That’s where thoughtful design makes all the difference.
A beautiful website is great — but an effective website is what really makes the difference. That’s why I design websites that not only look good but are strategically built to help your business grow.
Think: professional web design that strengthens your brand, a responsive layout that works perfectly on every device, and an SEO-friendly structure that helps you get found on Google.
I work with WordPress websites</a> and Shopify webshops, so you can easily make updates yourself after launch. Everything is focused on conversion — so your website actually starts working for you
Jackie (my fluffy assistant 
) and I are here to help your business grow with a stunning, strategic website.
My mission is to create beautiful, functional, and user-friendly websites that reflect your brand and help your Rotterdam business thrive online. As an experienced website bouwer, I bring creativity, precision, and strategic thinking to every project. Whether you need a custom WordPress website, Shopify webshop, or a professional landing page, I design responsive, engaging digital experiences that convert visitors into loyal customers and drive measurable business results.
Your landing page is your first impression—so let’s make it count. I create pages that not only look beautiful but also guide visitors to take action, with messaging and design that feel true to your brand.
You’ll get:
Your business is one of a kind—your website should be too. I design and build custom websites that reflect your brand, connect with your audience, and support your growth. Whether you’re just starting out or scaling up, your site will feel intentional, polished, and ready to convert.
You’ll get:
A great webshop is more than just a storefront—it’s an experience. I build custom Shopify and WooCommerce stores that are beautiful, easy to use, and designed to sell. From first click to final checkout, every detail works together to boost trust and drive results.
You’ll get:
A beautiful website is only powerful if people can find it. I offer SEO optimization services that make your site faster, easier to navigate, and more visible on Google—so the right people actually land on your page.
You’ll get:
and more…
Can’t find what you’re looking for?
Click here to explore my portfolio and see how I turn ideas into beautiful, strategic websites that help small businesses grow.
Choosing the right web design partner can feel overwhelming. As a web designer in Rotterdam, I combine strategic thinking, creative vision, and years of experience. I specialize in professional website design using WordPress and Shopify, creating custom websites that don’t just look beautiful but drive real business results. My web design services are tailored to your goals, audience, and brand—ensuring your site turns visitors into customers. Whether you’re a local Rotterdam business or international brand, I’ll help make your website your most effective marketing tool.
With a background as a Product Designer at Uber, I bring a unique and valuable perspective to your project. My experience at one of the world's most innovative technology companies taught me to create interfaces that don't just look beautiful, but actually work for users. I apply these same user-centered design principles to every website I develop, ensuring your site is not only visually appealing but also intuitive and effective.
Your website isn’t just a digital brochure — it’s your most powerful business tool. Unlike many web designers who focus purely on looks, I start with strategy. Before I design anything, I take the time to deeply understand your business goals, your ideal clients, and what success looks like for you. Whether I’m creating a custom WordPress website or a conversion-focused Shopify store, every design decision is rooted in what will work best for your business — helping you grow, connect, and stand out online.
At Design by Karina, every pixel has a purpose. From font selection and white space to mobile responsiveness and page speed optimization, I pay close attention to the small details that make a big difference. My websites are thoughtfully built to feel smooth, cohesive, and totally aligned with your brand. Whether it’s a high-end WordPress design or a sleek Shopify product page, I make sure every element contributes to a polished, professional, and powerful user experience.
When you choose to work with me, you're not just hiring a web designer — you’re gaining a creative partner who’s invested in your success. From our first chat to your site launch (and beyond), I’m here to guide you, listen to your ideas, and make the process feel easy and exciting. I don’t disappear after the launch either — I offer ongoing support, updates, and honest advice to help your small business website keep evolving as you grow.
I specialize in professional websites for small businesses that want big results without big-agency fluff. I understand the challenges small business owners face, and I design solutions that are clear, smart, and built to convert — whether you need a local business website in Rotterdam, a Shopify store, or a custom WordPress blog. My portfolio is full of success stories from entrepreneurs who saw real increases in engagement, leads, and sales after launching their new sites.
This isn’t just about building websites — it’s about creating meaningful digital experiences. At Design by Karina, I mix strategy, creativity, and care to craft custom websites that feel joyful, aligned, and genuinely useful. Whether you're launching your first site or ready to take things to the next level, I’ll help you show up online with confidence, clarity, and style — through thoughtful design that truly reflects your brand.
Without a solid foundation, websites can feel directionless — beautiful, maybe, but not built to support your goals.
If your website doesn’t truly reflect your brand, it’s harder to connect with the people you want to reach.
Low Visibility can limit your reach. We improve SEO to boost your website and drive more traffic
If your website doesn’t truly reflect your brand, it’s harder to connect with the people you want to reach.
It’s easy to feel overwhelmed when you don’t fully understand or feel confident using your own site.
A website without purpose can’t grow with your business — it becomes something you “have to fix later” instead of a tool that works now.
Without care and intention, your site might check the boxes… but won’t stand out or truly serve your business.
Getting a website made shouldn’t feel overwhelming — it should feel like a smart, empowering move for your business. Here’s how I guide you through a strategic process that’s focused on real results, not just pretty pixels.
Discover What’s Not Working (Yet) We start with a deep dive into your business. Are people finding you online? Does your current website reflect your value? I identify what’s holding you back — whether that’s low visibility, weak conversions, or confusing messaging — so we know exactly where to focus.
Build a Strategic Website That Solves Real Problems Next, I create a custom plan based on your goals, your audience, and your competitors in Rotterdam. Whether we’re using WordPress or Shopify, I design and build a website that highlights what makes your business special — and guides your visitors to take action.
Launch, Learn & Improve Once your new website is live, we keep an eye on performance. I’ll help you track what’s working and what can be refined, so your site continues to grow with your business and deliver real results.
You deserve a website as unique as your business. At Design by Karina, I specialize in personalized web design services that reflect your brand, connect with your audience, and support your growth—whether you need a custom WordPress site or a conversion-focused Shopify store.
With experience as a Product Designer at Uber, I bring strategic thinking and user-centered design to every project. No generic templates here—each site is built from scratch, tailored to your goals and optimized for performance, usability, and impact.
Web Designer
The Challenge
As a coach, therapist, consultant, or personal brand in Rotterdam, you’re in a crowded space. Your work is powerful — but if your website isn’t reflecting that, or worse, if clients can’t even find you online, you’re missing out on real opportunities.
The Solution
I design personal brand websites that make you visible, credible, and unforgettable. Together, we’ll build a site that feels like you — and works like a charm. Here’s what that includes:
Strategic positioning that sets you apart in your niche Client journey mapping that gently guides visitors toward booking Testimonial showcases that build trust at a glance Appointment systems that turn interest into action Content structure that clearly shows your expertise
Because the right website doesn’t just look good — it helps your dream clients say, “yes, this is exactly what I’ve been looking for.”
The Challenge Rotterdam’s fashion and beauty scene is full of talent — but online, it’s easy to get drowned out by big chains and fast-moving webshops. Your products are unique. Your service is personal. But if your website doesn’t reflect that same quality and vibe, potential customers won’t stick around (or even find you in the first place).
The Solution I design bold, beautiful websites for fashion and beauty brands in Rotterdam that don’t just look amazing — they sell. Whether you’re running a boutique, salon, or beauty label, your site will be built to show off your aesthetic and convert browsers into loyal buyers. Here’s what you can expect: High-impact design that brings your brand style to life Product showcases that highlight quality and attention to detail Full setup of payments, shipping, and tools Mobile-friendly shopping that works seamlessly on every device Social media integrations to drive traffic from the platforms your audience loves Strategic positioning to help you stand out — even next to the big players
Success Story
After launching a new site, one local fashion brand saw a significant boost in online orders and in-store visits — all because their website finally matched the quality and energy of their business.
The Challenge Rotterdam’s food and beverage scene is vibrant — but fierce. Whether you run a cozy café, a sleek wine shop, or a modern restaurant, your online presence needs to match the quality of what you serve. Too often, I see websites that don’t capture the vibe, the flavor, or the heart of the brand. Menus are hard to find, ordering is clunky (or missing entirely), and potential customers turn to competitors who are easier to book, browse, or buy from.
The Solution I design mouthwatering websites for food and beverage businesses in Rotterdam — sites that bring your flavor to life and make it easy for people to engage, order, or visit:
Atmospheric visuals that reflect your space and vibe Menu layouts that highlight your signature dishes or curated wine selection Smooth reservation & ordering systems for desktop and mobile Mobile-friendly shopping that works seamlessly on every device Local SEO structure to attract customers searching nearby Promo sections for events, tastings, or seasonal specials
Success Story
After launching a new site, a local wine business saw more online sales, higher search visibility, and customers from beyond Rotterdam discovering their brand — all thanks to a website that finally reflected the quality of their products and service.
The Challenge As a wellness provider, doula, or kraamzorg specialist in Rotterdam, your work is deeply personal — built on trust, care, and real human connection. But if your website doesn’t reflect that warmth, potential clients might not feel confident enough to reach out. Many sites feel cold, outdated, or unclear. Your unique approach gets lost, and the emotional support you offer isn’t coming through.
The Solution I design calm, welcoming websites for Rotterdam wellness and maternity professionals that build trust from the very first click. Whether you’re a doula, yoga teacher, coach, or offer kraamzorg services, your site will feel like a safe, supportive space — while clearly guiding visitors toward working with you. Here’s what I focus on:
Warm, soft design that feels instantly reassuring Clear messaging that explains your values and methods Educational content to share your knowledge and build authority Simple booking systems that remove hesitation and overwhelm Testimonials that reflect real experiences and offer comfort
Success Story
After launching her new website, Carolyn Adams — a Rotterdam-based maternity specialist and creator of Mammassage — noticed a clear increase in inquiries from the right clients. Visitors mentioned how the website made them feel supported, informed, and excited to book a session — even before the first contact.
The Challenge In a fast-moving city like Rotterdam, first impressions matter — especially online. Construction companies and real estate professionals often struggle with outdated websites that don’t reflect their craftsmanship, experience, or the value they bring to each project. Your portfolio is buried. Your process isn’t clear. And potential clients leave without taking action.
The Solution I design powerful, professional websites for Rotterdam-based construction and real estate businesses — websites that highlight your expertise, build trust, and turn curious visitors into qualified leads. Here’s what’s included:
Project portfolios that show off your craftsmanship and capabilities Before & after visuals to demonstrate the real impact of your work Lead generation features built specifically for inquiries and quotes Project storytelling that brings your process and value to life
Success Story
After launching their new website, TWT Bouw — a Rotterdam-based construction company — saw a significant increase in project inquiries from ideal clients. The new site gave their work the visibility it deserved, with visitors specifically mentioning the clear portfolio, polished design, and professional presentation as reasons they reached out.
The Challenge: Rotterdam retailers face increasing competition from large online stores. Your current e-commerce site is difficult to navigate, doesn’t showcase products effectively, loses mobile customers, or fails to convert visitors into buyers due to complicated checkout processes.
The Solution: I create conversion-optimized e-commerce websites for Rotterdam retailers using Shopify or WooCommerce:
Customer-focused navigation based on shopping behavior Product presentations that highlight unique features and benefits Mobile-first design for on-the-go shoppersStreamlined checkout processes that reduce abandonment
Success Story
After launching a new Shopify site, one Rotterdam specialty shop saw a 35% boost in conversion rate — with a 20% increase in average order value thanks to better product recommendations and a smoother shopping experience.
Let’s talk about what’s holding your business back online — and how a custom, strategy-first website can turn things around. Whether you need more visibility, better conversions, or a site that finally feels like you, I’m here to help.
I design beautiful, strategic websites that help small businesses grow online. From branding to launch, I’ll make sure your site reflects your vision and speaks to your audience.
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