Have a website made? You’re in the right place.
At Design by Karina, I don’t just design websites — I help local businesses solve real digital challenges. Whether you’re just starting out and need visibility, or you’re an established shop ready to sell online, I create custom WordPress and Shopify websites that are built to work for you.
Every day, I meet Rotterdam business owners who feel stuck with their website — or don’t have one at all.
Maybe you’re a personal coach in Rotterdam Noord who’s nowhere to be found on Google. A boutique in Centrum losing sales to bigger players. Or a bouwbedrijf in Zuid struggling to show off your work because your website just doesn’t cut it.
I see these challenges all the time — and I create custom websites that actually solve them. Clear, strategic, and built to help your business grow right here in Rotterdam.
A beautiful website is great — but an effective website is what really makes the difference. That’s why I design websites that not only look good but are strategically built to help your business grow.
Think: professional web design that strengthens your brand, a responsive layout that works perfectly on every device, and an SEO-friendly structure that helps you get found on Google.
I work with WordPress and Shopify, so you can easily make updates yourself after launch. Everything is focused on conversion — so your website actually starts working for you.
At Design by Karina, I create strategic websites that tell your story, connect with the right people, and help your business grow. Every project is crafted with purpose — and yes, my design assistant Jackie (a fluffy Maine Coon) is always nearby, keeping things cozy and creative. 🐾
Together, we blend creativity, clarity, and conversion power to turn visitors into loyal customers.
You get a website that looks amazing — and actually gets results.
Your landing page isn’t just a webpage—it’s your first chance to make an impact. I create compelling, conversion-focused pages that capture leads, drive action, and align seamlessly with your brand’s vision. With a perfect blend of design and strategy, your landing page will engage, inspire, and turn visitors into loyal customers.
Your business is one of a kind—your website should be too. I design and build tailored websites that don’t just look beautiful but tell your brand’s story, captivate your audience, and drive real business growth. Whether you’re launching, rebranding, or scaling, I create a strategic online presence that truly represents you and converts visitors into customers.
A great webshop is more than just a storefront—it’s an experience. I design and develop fully optimized Shopify and WooCommerce (WordPress) webshops that are not only beautiful but also intuitive, user-friendly, and built to convert. From seamless navigation to a smooth checkout process, every detail is crafted to engage shoppers, build trust, and maximize sales.
A beautiful website is only powerful if people can find it.
I offer SEO optimization services that improve speed, mobile responsiveness, and visibility on Google. From technical SEO and clear site structure to optimized images, meta descriptions, and lightning-fast loading times—every detail is crafted to boost your ranking and grow your business.
At Design by Karina, I create strategic websites that tell your story, connect with the right people, and help your business grow. Every project is crafted with purpose — and yes, my design assistant Jackie (a fluffy Maine Coon) is always nearby, keeping things cozy and creative. 🐾
Together, we blend creativity, clarity, and conversion power to turn visitors into loyal customers.
You get a website that looks amazing — and actually gets results.
You deserve a website as unique as your business. At Design by Karina, I specialize in personalized web design services that reflect your brand, connect with your audience, and support your growth—whether you need a custom WordPress site or a conversion-focused Shopify store.
With experience as a Product Designer at Uber, I bring strategic thinking and user-centered design to every project. No generic templates here—each site is built from scratch, tailored to your goals and optimized for performance, usability, and impact.
Web Designer
The Challenge
As a coach, therapist, consultant, or personal brand in Rotterdam, you’re in a crowded space. Your work is powerful — but if your website isn’t reflecting that, or worse, if clients can’t even find you online, you’re missing out on real opportunities.
The Solution
I design personal brand websites that make you visible, credible, and unforgettable. Together, we’ll build a site that feels like you — and works like a charm. Here’s what that includes:
✔ Strategic positioning that sets you apart in your niche
✔ Client journey mapping that gently guides visitors toward booking
✔ Testimonial showcases that build trust at a glance
✔ Appointment systems that turn interest into action
✔ Content structure that clearly shows your expertise
Because the right website doesn’t just look good — it helps your dream clients say, “yes, this is exactly what I’ve been looking for.”
The Challenge Rotterdam’s fashion and beauty scene is full of talent — but online, it’s easy to get drowned out by big chains and fast-moving webshops. Your products are unique. Your service is personal. But if your website doesn’t reflect that same quality and vibe, potential customers won’t stick around (or even find you in the first place).
The Solution I design bold, beautiful websites for fashion and beauty brands in Rotterdam that don’t just look amazing — they sell. Whether you’re running a boutique, salon, or beauty label, your site will be built to show off your aesthetic and convert browsers into loyal buyers. Here’s what you can expect:
✔ High-impact design that brings your brand style to life
✔ Product showcases that highlight quality and attention to detail
✔ Full setup of payments, shipping, and tools
✔ Mobile-friendly shopping that works seamlessly on every device
✔ Social media integrations to drive traffic from the platforms your audience loves
✔ Strategic positioning to help you stand out — even next to the big players
Success Story
After launching a new site, one local fashion brand saw a significant boost in online orders and in-store visits — all because their website finally matched the quality and energy of their business.
The Challenge Rotterdam’s food and beverage scene is vibrant — but fierce. Whether you run a cozy café, a sleek wine shop, or a modern restaurant, your online presence needs to match the quality of what you serve. Too often, I see websites that don’t capture the vibe, the flavor, or the heart of the brand. Menus are hard to find, ordering is clunky (or missing entirely), and potential customers turn to competitors who are easier to book, browse, or buy from.
The Solution I design mouthwatering websites for food and beverage businesses in Rotterdam — sites that bring your flavor to life and make it easy for people to engage, order, or visit:
✔ Atmospheric visuals that reflect your space and vibe
✔ Menu layouts that highlight your signature dishes or curated wine selection
✔ Smooth reservation & ordering systems for desktop and mobile
✔ Mobile-friendly shopping that works seamlessly on every device
✔ Local SEO structure to attract customers searching nearby
✔ Promo sections for events, tastings, or seasonal specials
Success Story
After launching a new site, a local wine business saw more online sales, higher search visibility, and customers from beyond Rotterdam discovering their brand — all thanks to a website that finally reflected the quality of their products and service.
The Challenge As a wellness provider, doula, or kraamzorg specialist in Rotterdam, your work is deeply personal — built on trust, care, and real human connection. But if your website doesn’t reflect that warmth, potential clients might not feel confident enough to reach out. Many sites feel cold, outdated, or unclear. Your unique approach gets lost, and the emotional support you offer isn’t coming through.
The Solution I design calm, welcoming websites for Rotterdam wellness and maternity professionals that build trust from the very first click. Whether you’re a doula, yoga teacher, coach, or offer kraamzorg services, your site will feel like a safe, supportive space — while clearly guiding visitors toward working with you. Here’s what I focus on:
✔ Warm, soft design that feels instantly reassuring
✔ Clear messaging that explains your values and methods
✔ Educational content to share your knowledge and build authority
✔ Simple booking systems that remove hesitation and overwhelm
✔ Testimonials that reflect real experiences and offer comfort
Success Story
After launching her new website, Carolyn Adams — a Rotterdam-based maternity specialist and creator of Mammassage — noticed a clear increase in inquiries from the right clients. Visitors mentioned how the website made them feel supported, informed, and excited to book a session — even before the first contact.
The Challenge In a fast-moving city like Rotterdam, first impressions matter — especially online. Construction companies and real estate professionals often struggle with outdated websites that don’t reflect their craftsmanship, experience, or the value they bring to each project. Your portfolio is buried. Your process isn’t clear. And potential clients leave without taking action.
The Solution I design powerful, professional websites for Rotterdam-based construction and real estate businesses — websites that highlight your expertise, build trust, and turn curious visitors into qualified leads. Here’s what’s included:
✔ Project portfolios that show off your craftsmanship and capabilities
✔ Before & after visuals to demonstrate the real impact of your work
✔ Lead generation features built specifically for inquiries and quotes
✔ Project storytelling that brings your process and value to life
Success Story
After launching their new website, TWT Bouw — a Rotterdam-based construction company — saw a significant increase in project inquiries from ideal clients. The new site gave their work the visibility it deserved, with visitors specifically mentioning the clear portfolio, polished design, and professional presentation as reasons they reached out.
The Challenge: Rotterdam retailers face increasing competition from large online stores. Your current e-commerce site is difficult to navigate, doesn’t showcase products effectively, loses mobile customers, or fails to convert visitors into buyers due to complicated checkout processes.
The Solution: I create conversion-optimized e-commerce websites for Rotterdam retailers using Shopify or WooCommerce:
✔ Customer-focused navigation based on shopping behavior
✔ Product presentations that highlight unique features and benefits
✔ Mobile-first design for on-the-go shoppers
✔Streamlined checkout processes that reduce abandonment
Success Story
After launching a new Shopify site, one Rotterdam specialty shop saw a 35% boost in conversion rate — with a 20% increase in average order value thanks to better product recommendations and a smoother shopping experience.
Let’s talk about what’s holding your business back online — and how a custom, strategy-first website can turn things around. Whether you need more visibility, better conversions, or a site that finally feels like you, I’m here to help.
Choosing the right web design partner can feel overwhelming. As a web designer in Rotterdam, I combine strategic thinking, creative vision, and years of experience. I specialize in professional website design using WordPress and Shopify, creating custom websites that don’t just look beautiful but drive real business results. My web design services are tailored to your goals, audience, and brand—ensuring your site turns visitors into customers. Whether you’re a local Rotterdam business or international brand, I’ll help make your website your most effective marketing tool.
With a background as a Product Designer at Uber, I bring a unique and valuable perspective to your project. My experience at one of the world's most innovative technology companies taught me to create interfaces that don't just look beautiful, but actually work for users. I apply these same user-centered design principles to every website I develop, ensuring your site is not only visually appealing but also intuitive and effective.
Your website isn’t just a digital brochure — it’s your most powerful business tool. Unlike many web designers who focus purely on looks, I start with strategy. Before I design anything, I take the time to deeply understand your business goals, your ideal clients, and what success looks like for you. Whether I’m creating a custom WordPress website or a conversion-focused Shopify store, every design decision is rooted in what will work best for your business — helping you grow, connect, and stand out online.
At Design by Karina, every pixel has a purpose. From font selection and white space to mobile responsiveness and page speed optimization, I pay close attention to the small details that make a big difference. My websites are thoughtfully built to feel smooth, cohesive, and totally aligned with your brand. Whether it’s a high-end WordPress design or a sleek Shopify product page, I make sure every element contributes to a polished, professional, and powerful user experience.
When you choose to work with me, you're not just hiring a web designer — you’re gaining a creative partner who’s invested in your success. From our first chat to your site launch (and beyond), I’m here to guide you, listen to your ideas, and make the process feel easy and exciting. I don’t disappear after the launch either — I offer ongoing support, updates, and honest advice to help your small business website keep evolving as you grow.
I specialize in professional websites for small businesses that want big results without big-agency fluff. I understand the challenges small business owners face, and I design solutions that are clear, smart, and built to convert — whether you need a local business website in Rotterdam, a Shopify store, or a custom WordPress blog. My portfolio is full of success stories from entrepreneurs who saw real increases in engagement, leads, and sales after launching their new sites.
This isn’t just about building websites — it’s about creating meaningful digital experiences. At Design by Karina, I mix strategy, creativity, and care to craft custom websites that feel joyful, aligned, and genuinely useful. Whether you're launching your first site or ready to take things to the next level, I’ll help you show up online with confidence, clarity, and style — through thoughtful design that truly reflects your brand.
Without a solid foundation, websites can feel directionless — beautiful, maybe, but not built to support your goals.
If your website doesn’t truly reflect your brand, it’s harder to connect with the people you want to reach.
Low Visibility can limit your reach. We improve SEO to boost your website and drive more traffic
If your website doesn’t truly reflect your brand, it’s harder to connect with the people you want to reach.
It’s easy to feel overwhelmed when you don’t fully understand or feel confident using your own site.
A website without purpose can’t grow with your business — it becomes something you “have to fix later” instead of a tool that works now.
Without care and intention, your site might check the boxes… but won’t stand out or truly serve your business.
Getting a website made shouldn’t feel overwhelming — it should feel like a smart, empowering move for your business. Here’s how I guide you through a strategic process that’s focused on real results, not just pretty pixels.
Discover What’s Not Working (Yet) We start with a deep dive into your business. Are people finding you online? Does your current website reflect your value? I identify what’s holding you back — whether that’s low visibility, weak conversions, or confusing messaging — so we know exactly where to focus.
Build a Strategic Website That Solves Real Problems Next, I create a custom plan based on your goals, your audience, and your competitors in Rotterdam. Whether we’re using WordPress or Shopify, I design and build a website that highlights what makes your business special — and guides your visitors to take action.
Launch, Learn & Improve Once your new website is live, we keep an eye on performance. I’ll help you track what’s working and what can be refined, so your site continues to grow with your business and deliver real results.
FAQs
Get answers to the most common questions about website design, development, pricing, and the process of working with Design by Karina in Rotterdam. Can’t find what you’re looking for? Contact me for personalized answers.
I don’t just design pretty websites — I solve real business problems.
While many web designers focus only on looks, I start with strategy. Whether it’s low visibility in Rotterdam, high bounce rates, or a site that doesn’t feel like you, we tackle the root challenges first. That way, your new website isn’t just beautiful — it’s built to perform and grow your business.
I design websites for ambitious small businesses and entrepreneurs who are ready for something more strategic. These include:
Entrepreneurs & Personal Brands (coaches, therapists, consultants)
Fashion & Beauty (boutiques, salons, specialty shops)
Food & Beverage (restaurants, wine brands, local producers)
Wellness & Maternity (doulas, kraamzorg, massage therapists)
Construction & Real Estate (bouwbedrijven, makelaars)
E-commerce & Retail (Shopify & WooCommerce webshops)
Health & Aesthetics (clinics, skincare, cosmetic studios)
It depends on the size and complexity of your website. Here’s a general idea:
Basic websites: 4–6 weeks
E-commerce websites: 6–8 weeks
Custom strategic websites: 8–12 weeks
Each project follows a step-by-step process — from identifying your goals to designing, building, and launching a site that works for you.
I offer custom quotes based on your specific needs — no cookie-cutter prices. Here’s a rough guide:
Business websites: Starting €699
E-commerce sites: Starting €1.950
Yes! I understand that investing in a professional website is a big step. I offer flexible payment options to make it more manageable, especially for growing businesses and zzp’ers in Rotterdam.
Absolutely. I implement local SEO strategies that help your business show up in Rotterdam-specific searches, like:
“Therapeut Rotterdam Noord”
“Wijnwinkel Rotterdam Centrum”
This includes:
✅ Keyword research with a local focus
✅ Google Business Profile optimization
✅ Rotterdam-neighborhood content
✅ Schema markup
✅ Mobile-friendly setup
Yes — many of my clients want peace of mind after launch. I offer maintenance packages that include:
Plugin and platform updates
Security checks
Speed & performance optimization
Content updates
Continued conversion improvements
So you can focus on your business — and leave the tech to me.
Of course! I’m based in Rotterdam and love working with local businesses. Whether it’s at your office or a cozy café, in-person meetings help me get a better sense of your story and your goals.
That’s totally okay. You don’t need to have all the answers — just a goal. I’ll guide you through every step, from figuring out what kind of website you actually need to launching something you’re proud of.
I design beautiful, strategic websites that help small businesses grow online. From branding to launch, I’ll make sure your site reflects your vision and speaks to your audience.
