[ A product by Design by Karina ]
the
A beautiful
website.
Without the agency price.
You bring your brand and your words; we make it yours and hand back a site that earns trust and books clients. No months of back-and-forth. No agency price tag. Just one kickoff call, then we build.
For coaches, therapists, creatives, and makers building meaningful businesses.
Starting at €1,100 excl. VAT
Studio quality
Clear process
[ what is it]
What is The Capsule?
Every Capsule is built on the Design by Karina Framework:
a website structure refined through years of designing websites for small businesses across different industries.
It's more than a beautiful layout.
Every section has a purpose.
That's why we created The Capsule.
Every Capsule is built on the Design by Karina Framework: a website structure refined through years of designing websites for small businesses across different industries.
It's more than a beautiful layout.
Every section has a purpose.
Every Capsule is built on a proven framework refined through years of designing websites for small businesses.
Every section has a purpose: to showcase your business, build trust and guide visitors towards getting in touch. The structure, hierarchy and calls-to-action are all thoughtfully planned, then tailored to your brand, content and goals.
It isn't AI-generated. It isn't a DIY template. It isn't a generic website builder. It's the Design by Karina Framework, adapted to your business.
Beautiful design. Strategic structure. A simple process. A predictable investment.
Because every small business deserves a website that looks beautiful and works beautifully too.
[ The problem ]
The story of every
almost-website
Five moments everyone who needs a website knows by heart. If you recognise yourself in three of them, keep scrolling.
01
Someone asks for your website.
You send your Instagram and a Calendly link, and hope it’s enough.
02
You bought a template once.
Four months later, still not done, because a template is a puzzle without the picture on the box, a hundred decisions nobody taught you to make. That’s not your fault.
03
You asked a studio for a quote once.
€4.000, maybe more, six weeks, three workshops. For a website. You closed the tab.
04
So you wait.
And meanwhile, the client who Googled you at 11pm found nothing, and booked someone who looked ready.
05
You never hear about those clients.
That’s what makes not having a website feel free. It isn’t.
[ The solution ]
That’s where
The Capsule comes in.
Studio-made. Without the studio invoice.
It isn't a template you wrestle with alone. And it isn't a €4,000 project with six weeks of workshops. The Capsule is the third option: €1.100, all in. You know the price, the scope and the timeline before we ever speak. You choose a Capsule designed for people like you, and we rebuild it around your brand, your voice and your offer. Because it was always meant to be yours.
You stay out of the tech. We handle the build. One kickoff call, then your reserved week — and a website that earns trust and books clients.
Choose your Capsule
Linen preview
Light
Warm
Editorial
Meet Linen
Linen is for you if your work happens in conversation (coaching, therapy, consulting) and your website needs to feel the way your sessions do: unhurried, warm, and quietly in control. She leads with generous white space and soft, editorial type. Your story reads like a well-set book page. Your services sit in clean, calm blocks. Your face, not a stock photo, carries the trust. Nothing shouts, because your clients aren't looking for loud. They're looking for someone who has it together.
Coaches
Therapists
Consultants
Practitioners
Not sure Linen is your fit? Email us — we answer within one working day.
[ What changes ]
Why people choose The Capsule
02
Affordable
Get a professional online presence without investing in a fully custom website.
03
Fixed price
No surprise invoices. No endless quotations. You always know the investment before you buy.
05
Simple
One clear process. Fixed scope. A website that's ready to launch.
01
Beautiful by default
Every layout has been designed with typography, spacing and user experience already considered.
How it works
01
02
03
04
05
/05
Reserve your production week
Choose one of our available production weeks and secure your spot. Once your booking is confirmed, we'll guide you through everything that comes next.
Prepare your content
Before your production week begins, we'll send you a simple Content Kit with everything we need. We'll guide you through it step by step, so you'll always know what to prepare.
Kickoff call
We'll meet for a short call to go over your business, answer any final questions and make sure we're ready to start building.
Production week
This is where the magic happens. We carefully adapt the Design by Karina Framework to your brand, add your content and prepare everything for launch.
Launch
Once you've approved the final website, we'll connect your domain and launch your new online home. From booking to launch, we've designed the process to be as simple and stress-free as possible.
Earn trust
Done for you
Clear timeline
Studio judgement
[ Who makes it ]
Hi, I'm Karina
I'm Karina Paviotti, creator of The Capsule and founder of Design by Karina, a strategy-first web studio in Rotterdam. I've spent 16+ years as a product designer, including years working on products at Uber, and I've designed websites for businesses around the world.
Product design taught me to look past aesthetics: to understand people, uncover strategy, and make experiences feel effortless. Every Capsule carries that same judgement. Hierarchy, rhythm and flow, already decided by someone who decides them professionally.
Your website may be one page. The thinking behind it isn’t.
[ For you ]
The Capsule is
for you if…
01
You know your business
You already have your offer, messaging, and direction. Now you need a website that presents it professionally and helps people trust you from the first click.
02
You can write your own words.
Nobody sounds more like you than you. The brief's guided prompts turn "I hate writing about myself" into an hour of honest answers, and we take it from there.
03
You value your time.
You don't want to learn a platform, compare 200 templates or become your own web designer. You want it handled properly, once.
04
You see design as an investment
A professional website is more than a digital business card. It's a tool that works for your business every day by creating trust, showcasing your work, and helping potential clients choose you.
05
You care about attracting the right clients.
Your website is often the first interaction someone has with your business. A thoughtful design helps communicate your expertise, build credibility, and create a stronger connection with the people you want to work with.
Then, this is for you
Your website, live on your domain - with a short video showing you how to edit everything yourself.
[ What you need ready ]
What you need ready before claiming a spot
Your logo
PNG or SVG with a transparent background.
Your brand colours
Hex codes, or the wish to use your Capsule’s own palette.
Your photos
Your photos, work samples, or curated stock images. No professional photoshoot needed.
Your words
Written by you, guided by us. The brief includes AI prompts and questions to make creating your content simple.
[ FAQ ]
Frequently asked questions
Everything you’re wondering about The Capsule, before you claim your spot.
Why is it more affordable than a custom website?
Because we've already designed the design system. Instead of starting from a blank canvas every time, we adapt one of our carefully created layouts to your business. That means less production time without compromising on quality.
Is it a template?
Can I change things later?
What's included in €1.100?
Do I have to pay everything upfront?
Can I upgrade to a custom website later?
How does the timeline work?
What do I need before we start?
What if I'm not ready for my production week?
Can I edit my website myself?
Will my website work on mobile?
Do I own my website?
Is SEO included?
Why Framer?
What if I don't have professional photos?
Still have a question before purchasing?
[ Claim your spot ]
Your business deserves to look established.
The Capsule gives you a professional online presence without the agency price, lengthy timelines or unnecessary complexity.
€1.100 (+ BTW) · fixed scope · 2 studio spots a month
[ WHAT’S INCLUDED ]
Everything you need. Nothing you don’t.
Your page, section by section. Every Capsule is a complete one-page system — every block already in the right order, each one with a job:
Start your project
[ what is it]
What is The Capsule?
What is The Capsule?
Every Capsule is built on the Design by Karina Framework:
a website structure refined through years of designing websites for small businesses across different industries.
It's more than a beautiful layout.
Every section has a purpose.
That's why we created The Capsule.
Every Capsule is built on the Design by Karina Framework: a website structure refined through years of designing websites for small businesses across different industries.
It's more than a beautiful layout.
Every section has a purpose.
Every Capsule is built on a proven framework refined through years of designing websites for small businesses.
Every section has a purpose: to showcase your business, build trust and guide visitors towards getting in touch. The structure, hierarchy and calls-to-action are all thoughtfully planned, then tailored to your brand, content and goals.
It isn't AI-generated. It isn't a DIY template. It isn't a generic website builder. It's the Design by Karina Framework, adapted to your business.
Beautiful design. Strategic structure. A simple process. A predictable investment.
Because every small business deserves a website that looks beautiful and works beautifully too.
[ A product by Design by Karina · Rotterdam ]
the
the
A beautiful website.
Without the agency price.
Without the agency price.
You bring your brand and your words; we make it yours and hand back a site that earns trust and books clients. No months of back-and-forth. No agency price tag. Just one kickoff call, then we build.
For coaches, therapists, creatives, and makers building meaningful businesses.
Smart planning
Smart planning
[ The problem ]
The story of every
almost-website
The story of every
almost-website
Five moments everyone who needs a website knows by heart. If you recognise yourself in three of them, keep scrolling.
01
Someone asks for your website.
You send your Instagram and a Calendly link, and hope it’s enough.
02
You bought a template once.
Four months later, still not done, because a template is a puzzle without the picture on the box, a hundred decisions nobody taught you to make. That’s not your fault.
03
You asked a studio for a quote once.
€4.000, maybe more, six weeks, three workshops. For a website. You closed the tab.
04
So you wait.
And meanwhile, the client who Googled you at 11pm found nothing, and booked someone who looked ready.
05
You never hear about those clients.
That’s what makes not having a website feel free. It isn’t.
[ The solution ]
That’s where
The Capsule comes in.
That’s where
The Capsule comes in.
Studio-made. Without the studio invoice.
Studio-made. Without the studio invoice.
It isn't a template you wrestle with alone. And it isn't a €4,000 project with six weeks of workshops. The Capsule is the third option: €1.100, all in. You know the price, the scope and the timeline before we ever speak. You choose a Capsule designed for people like you, and we rebuild it around your brand, your voice and your offer. Because it was always meant to be yours.
You stay out of the tech. We handle the build. One kickoff call, then your reserved week — and a website that earns trust and books clients.
Choose your Capsule
Choose your Capsule
Linen preview
Light
Warm
Editorial
Meet Linen
Meet Linen
Linen is for you if your work happens in conversation (coaching, therapy, consulting) and your website needs to feel the way your sessions do: unhurried, warm, and quietly in control. She leads with generous white space and soft, editorial type. Your story reads like a well-set book page. Your services sit in clean, calm blocks. Your face, not a stock photo, carries the trust. Nothing shouts, because your clients aren't looking for loud. They're looking for someone who has it together.
Coaches
Therapists
Consultants
Practitioners
Not sure Linen is your fit? Email us — we answer within one working day.
[ What changes ]
Why people choose The Capsule
Why people choose The Capsule
02
Affordable
Affordable
Get a professional online presence without investing in a fully custom website.
03
Fixed price
Fixed price
No surprise invoices. No endless quotations. You always know the investment before you buy.
05
Simple
Simple
One clear process. Fixed scope. A website that's ready to launch.
01
Beautiful by default
Beautiful by default
Every layout has been designed with typography, spacing and user experience already considered.
How it works
How it works
01
02
03
04
05
/05
Reserve your production week
Choose one of our available production weeks and secure your spot. Once your booking is confirmed, we'll guide you through everything that comes next.
Prepare your content
Before your production week begins, we'll send you a simple Content Kit with everything we need. We'll guide you through it step by step, so you'll always know what to prepare.
Kickoff call
We'll meet for a short call to go over your business, answer any final questions and make sure we're ready to start building.
Production week
This is where the magic happens. We carefully adapt the Design by Karina Framework to your brand, add your content and prepare everything for launch.
Launch
Once you've approved the final website, we'll connect your domain and launch your new online home. From booking to launch, we've designed the process to be as simple and stress-free as possible.
Earn trust
Done for you
Clear timeline
Studio judgement
[ Who makes it ]
Hi, I'm Karina
Hi, I'm Karina
I'm Karina Paviotti, creator of The Capsule and founder of Design by Karina, a strategy-first web studio in Rotterdam. I've spent 16+ years as a product designer, including years working on products at Uber, and I've designed websites for businesses around the world.
Product design taught me to look past aesthetics: to understand people, uncover strategy, and make experiences feel effortless. Every Capsule carries that same judgement. Hierarchy, rhythm and flow, already decided by someone who decides them professionally.
Your website may be one page. The thinking behind it isn’t.
[ For you ]
The Capsule is
for you if…
The Capsule is
for you if…
01
You know your business
You already have your offer, messaging, and direction. Now you need a website that presents it professionally and helps people trust you from the first click.
02
You can write your own words.
Nobody sounds more like you than you. The brief's guided prompts turn "I hate writing about myself" into an hour of honest answers, and we take it from there.
03
You value your time.
You don't want to learn a platform, compare 200 templates or become your own web designer. You want it handled properly, once.
04
You see design as an investment
A professional website is more than a digital business card. It's a tool that works for your business every day by creating trust, showcasing your work, and helping potential clients choose you.
05
You care about attracting the right clients.
Your website is often the first interaction someone has with your business. A thoughtful design helps communicate your expertise, build credibility, and create a stronger connection with the people you want to work with.
Then, this is for you
Then, this is for you
Your website, live on your domain - with a short video showing you how to edit everything yourself.
[ What you need ready ]
What you need ready before claiming a spot
What you need ready before claiming a spot
Your logo
Your logo
PNG or SVG with a transparent background.
Your brand colours
Your brand colours
Hex codes, or the wish to use your Capsule’s own palette.
Your photos
Your photos
Your photos, work samples, or curated stock images. No professional photoshoot needed.
Your words
Your words
Written by you, guided by us. The brief includes AI prompts and questions to make creating your content simple.
[ FAQ ]
Frequently asked questions
Frequently asked questions
Everything you’re wondering about The Capsule, before you claim your spot.
Why is it more affordable than a custom website?
Because we've already designed the design system. Instead of starting from a blank canvas every time, we adapt one of our carefully created layouts to your business. That means less production time without compromising on quality.
Is it a template?
Can I change things later?
What's included in €1.100?
Do I have to pay everything upfront?
Can I upgrade to a custom website later?
How does the timeline work?
What do I need before we start?
What if I'm not ready for my production week?
Can I edit my website myself?
Will my website work on mobile?
Do I own my website?
Is SEO included?
Why Framer?
What if I don't have professional photos?
Still have a question before purchasing?
[ Claim your spot ]
Your business deserves to look established.
Your business deserves to look established.
The Capsule gives you a professional online presence without the agency price, lengthy timelines or unnecessary complexity.
€1.100 (+ BTW) · fixed scope · 2 studio spots a month
Everything you need. Nothing you don’t.
Your page, section by section. Every Capsule is a complete one-page system — every block already in the right order, each one with a job:
Start your project
[ A product by Design by Karina ]
[ A product by Design by Karina ]
the
the
A beautiful
website.
A beautiful
website.
Without the agency price.
You bring your brand and your words; we make it yours and hand back a site that earns trust and books clients. No months of back-and-forth. No agency price tag. Just one kickoff call, then we build.
For coaches, therapists, creatives, and makers building meaningful businesses.
Starting at €1,100 excl. VAT
[ what is it]
[ what is it]
What is The Capsule?
What is The Capsule?
Every Capsule is built on the Design by Karina Framework:
a website structure refined through years of designing websites for small businesses across different industries.
It's more than a beautiful layout.
Every section has a purpose.
That's why we created The Capsule.
That's why we created The Capsule.
Every Capsule is built on the Design by Karina Framework: a website structure refined through years of designing websites for small businesses across different industries.
It's more than a beautiful layout.
Every section has a purpose.
Every Capsule is built on a proven framework refined through years of designing websites for small businesses.
Every section has a purpose: to showcase your business, build trust and guide visitors towards getting in touch. The structure, hierarchy and calls-to-action are all thoughtfully planned, then tailored to your brand, content and goals.
It isn't AI-generated. It isn't a DIY template. It isn't a generic website builder. It's the Design by Karina Framework, adapted to your business.
Beautiful design. Strategic structure. A simple process. A predictable investment.
Because every small business deserves a website that looks beautiful and works beautifully too.
[ The problem ]
[ The problem ]
The story of every
almost-website
The story of every
almost-website
Five moments everyone who needs a website knows by heart. If you recognise yourself in three of them, keep scrolling.
01
Someone asks for your website.
You send your Instagram and a Calendly link, and hope it’s enough.
02
You bought a template once.
Four months later, still not done, because a template is a puzzle without the picture on the box, a hundred decisions nobody taught you to make. That’s not your fault.
03
You asked a studio for a quote once.
€4.000, maybe more, six weeks, three workshops. For a website. You closed the tab.
04
So you wait.
And meanwhile, the client who Googled you at 11pm found nothing, and booked someone who looked ready.
05
You never hear about those clients.
That’s what makes not having a website feel free. It isn’t.
[ The solution ]
[ The solution ]
That’s where
The Capsule comes in.
That’s where
The Capsule comes in.
Studio-made. Without the studio invoice.
Studio-made. Without the studio invoice.
It isn't a template you wrestle with alone. And it isn't a €4,000 project with six weeks of workshops. The Capsule is the third option: €1.100, all in. You know the price, the scope and the timeline before we ever speak. You choose a Capsule designed for people like you, and we rebuild it around your brand, your voice and your offer. Because it was always meant to be yours.
You stay out of the tech. We handle the build. One kickoff call, then your reserved week — and a website that earns trust and books clients.
Choose your Capsule
Choose your Capsule
Linen preview
Light
Warm
Editorial
Meet Linen
Meet Linen
Linen is for you if your work happens in conversation (coaching, therapy, consulting) and your website needs to feel the way your sessions do: unhurried, warm, and quietly in control. She leads with generous white space and soft, editorial type. Your story reads like a well-set book page. Your services sit in clean, calm blocks. Your face, not a stock photo, carries the trust. Nothing shouts, because your clients aren't looking for loud. They're looking for someone who has it together.
Coaches
Therapists
Consultants
Practitioners
Not sure Linen is your fit? Email us — we answer within one working day.
[ What changes ]
[ What changes ]
Why people choose The Capsule
Why people choose The Capsule
02
Affordable
Affordable
Get a professional online presence without investing in a fully custom website.
03
Fixed price
Fixed price
No surprise invoices. No endless quotations. You always know the investment before you buy.
05
Simple
Simple
One clear process. Fixed scope. A website that's ready to launch.
01
Beautiful by default
Beautiful by default
Every layout has been designed with typography, spacing and user experience already considered.
How it works
How it works
Reserve your production week
Choose one of our available production weeks and secure your spot. Once your booking is confirmed, we'll guide you through everything that comes next.
Prepare your content
Before your production week begins, we'll send you a simple Content Kit with everything we need. We'll guide you through it step by step, so you'll always know what to prepare.
Kickoff call
We'll meet for a short call to go over your business, answer any final questions and make sure we're ready to start building.
Production week
This is where the magic happens. We carefully adapt the Design by Karina Framework to your brand, add your content and prepare everything for launch.
Launch
Once you've approved the final website, we'll connect your domain and launch your new online home. From booking to launch, we've designed the process to be as simple and stress-free as possible.
Earn trust
Done for you
Clear timeline
Studio judgement
[ Who makes it ]
[ Who makes it ]
Hi, I'm Karina
Hi, I'm Karina
I'm Karina Paviotti, creator of The Capsule and founder of Design by Karina, a strategy-first web studio in Rotterdam. I've spent 16+ years as a product designer, including years working on products at Uber, and I've designed websites for businesses around the world.
Product design taught me to look past aesthetics: to understand people, uncover strategy, and make experiences feel effortless. Every Capsule carries that same judgement. Hierarchy, rhythm and flow, already decided by someone who decides them professionally.
Your website may be one page. The thinking behind it isn’t.
Your website may be one page. The thinking behind it isn’t.
[ For you ]
[ For you ]
The Capsule is
for you if…
The Capsule is
for you if…
01
You know your business
You already have your offer, messaging, and direction. Now you need a website that presents it professionally and helps people trust you from the first click.
02
You can write your own words.
Nobody sounds more like you than you. The brief's guided prompts turn "I hate writing about myself" into an hour of honest answers, and we take it from there.
03
You value your time.
You don't want to learn a platform, compare 200 templates or become your own web designer. You want it handled properly, once.
04
You see design as an investment
A professional website is more than a digital business card. It's a tool that works for your business every day by creating trust, showcasing your work, and helping potential clients choose you.
05
You care about attracting the right clients.
Your website is often the first interaction someone has with your business. A thoughtful design helps communicate your expertise, build credibility, and create a stronger connection with the people you want to work with.
Then, this is for you
Then, this is for you
Your website, live on your domain - with a short video showing you how to edit everything yourself.
Your website, live on your domain - with a short video showing you how to edit everything yourself.
[ What you need ready ]
[ What you need ready ]
What you need ready before claiming a spot
What you need ready before claiming a spot
Your logo
Your logo
PNG or SVG with a transparent background.
Your brand colours
Your brand colours
Hex codes, or the wish to use your Capsule’s own palette.
Your photos
Your photos
Your photos, work samples, or curated stock images. No professional photoshoot needed.
Your words
Your words
Written by you, guided by us. The brief includes AI prompts and questions to make creating your content simple.
[ FAQ ]
[ FAQ ]
Frequently asked questions
Frequently asked questions
Everything you’re wondering about The Capsule, before you claim your spot.
Why is it more affordable than a custom website?
Because we've already designed the design system. Instead of starting from a blank canvas every time, we adapt one of our carefully created layouts to your business. That means less production time without compromising on quality.
Is it a template?
Can I change things later?
What's included in €1.100?
Do I have to pay everything upfront?
Can I upgrade to a custom website later?
How does the timeline work?
What do I need before we start?
What if I'm not ready for my production week?
Can I edit my website myself?
Will my website work on mobile?
Do I own my website?
Is SEO included?
Why Framer?
What if I don't have professional photos?
Still have a question before purchasing?
[ Claim your spot ]
[ Claim your spot ]
Your business deserves to look established.
Your business deserves to look established.
The Capsule gives you a professional online presence without the agency price, lengthy timelines or unnecessary complexity.
€1.100 (+ BTW) · fixed scope · 2 studio spots a month
€1.100 (+ BTW) · fixed scope · 2 studio spots a month
Everything you need. Nothing you don’t.
Your page, section by section. Every Capsule is a complete one-page system — every block already in the right order, each one with a job:
Start your project