[ A product by Design by Karina ]
A beautiful
website.
Without the agency price.
You bring your brand and your words; We make it yours and hand back a website designed to build trust and make it easier for the right clients to take the next step. No months of back-and-forth. No agency price tag. Just one kickoff call, then we build.
For coaches, therapists, creatives, and makers building meaningful businesses.
Studio quality
€1.100 (+ BTW)
[ what is The Capsule ]
The
Capsule
gives
every
small
business
a
website
they
are
proud
to
share,
built
with
strategy
and
carefully
tailored
to
their
brand.
Every section has a purpose
Your website is carefully structured to introduce your business, highlight your services and answer the questions your visitors are already thinking about.
Nothing is placed randomly
The headlines, spacing, hierarchy and calls-to-action are based on what we have learned works best for small businesses online.
Made to feel like you
We carefully adapt the colours, typography, imagery and content to reflect the personality and vision of your business.
[ HOW THE CAPSULE WORKS ]
Tailored to your brand.
Built within a proven framework.
The Capsule gives you the personal feel of a professionally designed website without beginning every decision from a blank page. Its core structure has already been carefully planned, tested and refined, allowing us to focus on making the website feel right for your business. We adapt the visual identity, content and details around your brand while keeping the strategic foundation that makes the Capsule clear, effective and efficient to create.
What we tailor Your colours, typography, imagery, written content, services, contact information and selected visual details are carefully adapted to reflect your business.
What stays within the framework The core one-page structure, section system, production process and included functionality remain consistent.
This means your website will feel personal and recognisably yours, while still benefiting from a structure that has already been thoughtfully designed.
[ A DIFFERENT KIND OF WEBSITE SERVICE ]
The ease of a template,
without doing it yourself.
Not a DIY template
You won’t receive a template and a list of tutorials. We adapt the layout, add your content, optimise every screen, connect your domain and prepare your website for launch.
Real designer
judgement
Your website isn’t generated in a few clicks. Its typography, hierarchy, spacing and flow are carefully reviewed and refined by an experienced designer.
Not AI-generated
AI may help you prepare your content, but your website is shaped, reviewed and completed by a real designer who understands your business.
[ BACKED BY EXPERIENCE ]
A new service built on years
of real client work.
The Capsule may be a new service, but the thinking behind it is not. Its framework brings together the patterns, decisions and lessons refined through years of designing websites for small businesses across different industries.
Every part of the experience has been shaped by real projects, from the structure and content flow to the design process, client guidance and final launch.
The result is a simpler website service supported by the same strategic thinking, professional care and design experience behind every Design by Karina project.
16+ years in design
Businesses designed worldwide
Strategy-first studio approach
The process may be simpler, but the thinking behind your website is never basic.
[ The problem ]
The story of every
almost-website
Five moments everyone who needs a website knows by heart. If you recognise yourself in three of them, keep scrolling.
01
Someone asks for your website.
You send your Instagram and a Calendly link, and hope it’s enough.
02
You bought a template once.
Four months later, still not done, because a template is a puzzle without the picture on the box, a hundred decisions nobody taught you to make. That’s not your fault.
03
You asked a studio for a quote once.
€4.000, maybe more, six weeks, three workshops. For a website. You closed the tab.
04
So you wait.
And meanwhile, the client who Googled you at 11pm found nothing, and booked someone who looked ready.
05
You never hear about those clients.
That’s what makes not having a website feel free. It isn’t.
[ The solution ]
That’s where
The Capsule comes in.
Studio-made. Without the studio invoice.
It isn't a template you wrestle with alone. And it isn't a €4.000 project with six weeks of workshops. The Capsule is the third option: €1.100 (+ BTW). You know the price, the scope and the timeline before we ever speak. You choose a Capsule designed for people like you, and we rebuild it around your brand, your voice and your offer. Because it was always meant to be yours.
You stay out of the tech. We handle the build. One kickoff call, then your reserved week — and a website that earns trust and books clients.
Choose your Capsule
Linen preview
Light
Warm
Editorial
Meet Linen
Linen is for you if your work happens in conversation (coaching, therapy, consulting) and your website needs to feel the way your sessions do: unhurried, warm, and quietly in control. She leads with generous white space and soft, editorial type. Your story reads like a well-set book page. Your services sit in clean, calm blocks. Your face, not a stock photo, carries the trust. Nothing shouts, because your clients aren't looking for loud. They're looking for someone who has it together.
Coaches
Therapists
Consultants
Practitioners
Not sure Linen is your fit? Email us — we answer within one working day.
[ What changes ]
Why people choose The Capsule
03
Fixed price
No surprise invoices. No endless quotations. You always know the investment before you buy.
How it works
01
02
03
04
05
/05
Reserve your production week
Choose one of our available production weeks and secure your spot. Once your booking is confirmed, we'll guide you through everything that comes next.
Prepare your content
Before your production week begins, we'll send you a simple Content Kit with everything we need. We'll guide you through it step by step, so you'll always know what to prepare.
Kickoff call
We'll meet for a short call to go over your business, answer any final questions and make sure we're ready to start building.
Production week
This is where the magic happens. We carefully adapt the Design by Karina Framework to your brand, add your content and prepare everything for launch.
Launch
Once you've approved the final website, we'll connect your domain and launch your new online home. From booking to launch, we've designed the process to be as simple and stress-free as possible.
[ For you ]
The Capsule is
for you if…
Then, this is for you
Your website, live on your domain - with a short video showing you how to edit everything yourself.
[ What you need ready ]
What you need ready before claiming a spot
Your logo
PNG or SVG with a transparent background.
Your brand colours
Hex codes, or the wish to use your Capsule’s own palette.
Your photos
Your photos, work samples, or curated stock images. No professional photoshoot needed.
Your words
Written by you, guided by us. The brief includes AI prompts and questions to make creating your content simple.
[ FAQ ]
Frequently asked questions
Everything you’re wondering about The Capsule, before you claim your spot.
Why is it more affordable than a custom website?
Because we've already designed the design system. Instead of starting from a blank canvas every time, we adapt one of our carefully created layouts to your business. That means less production time without compromising on quality.
Is it a template?
Can I change things later?
What's included in €1.100?
Do I have to pay everything upfront?
Can I upgrade to a custom website later?
How does the timeline work?
What do I need before we start?
What if I'm not ready for my production week?
Can I edit my website myself?
Will my website work on mobile?
Do I own my website?
Is SEO included?
Why Framer?
What if I don't have professional photos?
Still have a question before purchasing?
[ Claim your spot ]
Your business deserves to look established.
The Capsule gives you a professional online presence without the agency price, lengthy timelines or unnecessary complexity.
€1.100 (+ BTW) · fixed scope · 2 studio spots a month