At Design by Karina, I provide professional web design services in Rotterdam, creating custom WordPress and Shopify websites tailored specifically for small businesses. Your website will not only look stunning but strategically drive results through captivating design, compelling content, and seamless functionality.
Looking for a website that truly reflects your business — and actually gets results? At Design by Karina, I don’t just make pretty websites (although they’ll definitely look stunning) — I create custom WordPress websites and strategic Shopify stores that help you connect with your dream clients and grow your business online.
In today’s world, having an “okay” website just doesn’t cut it. Your site needs to do more than exist — it needs to stand out, reflect your brand personality, and turn curious visitors into loyal customers.
At Design by Karina, I believe your website should be as unique as your business. That’s why I take the time to truly understand your brand identity, business goals, and target audience before designing anything. Whether you need a custom WordPress website or a conversion-focused Shopify webshop, I create strategic, made-to-measure websites that help you grow online.
Jackie (my fluffy assistant 🐾) and I are here to help your business grow with a stunning, strategic website.
My mission is to create beautiful, functional, and user-friendly websites that reflect your brand and help your Rotterdam business thrive online. As an experienced website bouwer, I bring creativity, precision, and strategic thinking to every project. Whether you need a custom WordPress website, Shopify webshop, or a professional landing page, I design responsive, engaging digital experiences that convert visitors into loyal customers and drive measurable business results.
Your landing page isn’t just a webpage—it’s your first chance to make an impact. I create compelling, conversion-focused pages that capture leads, drive action, and align seamlessly with your brand’s vision. With a perfect blend of design and strategy, your landing page will engage, inspire, and turn visitors into loyal customers.
Your business is one of a kind—your website should be too. I design and build tailored websites that don’t just look beautiful but tell your brand’s story, captivate your audience, and drive real business growth. Whether you’re launching, rebranding, or scaling, I create a strategic online presence that truly represents you and converts visitors into customers.
A great webshop is more than just a storefront—it’s an experience. I design and develop fully optimized Shopify and WooCommerce (WordPress) webshops that are not only beautiful but also intuitive, user-friendly, and built to convert. From seamless navigation to a smooth checkout process, every detail is crafted to engage shoppers, build trust, and maximize sales.
A beautiful website is only powerful if people can find it.
I offer SEO optimization services that improve speed, mobile responsiveness, and visibility on Google. From technical SEO and clear site structure to optimized images, meta descriptions, and lightning-fast loading times—every detail is crafted to boost your ranking and grow your business.
You deserve a website as unique as your business. At Design by Karina, I specialize in personalized web design services that reflect your brand, connect with your audience, and support your growth—whether you need a custom WordPress site or a conversion-focused Shopify store.
With years of experience as a Product Designer at Uber, I bring strategic thinking and user-centered design to every project. No generic templates here—each site is built from scratch, tailored to your goals and optimized for performance, usability, and impact.
Web Designer
Perfect for service-based entrepreneurs —like doulas, therapists, or contractors— my WordPress websites are designed to be more than just pretty—they’re strategic tools to grow your business.
✔ Exclusive design that reflects your brand identity
✔ Intuitive structure that drives action
✔ Mobile-first and responsive design
✔ Basic SEO setup to improve search visibility
✔ Easy-to-manage backend so you stay in control
Selling online? I create Shopify online stores that do more than just look good—they convert. Every detail is crafted to simplify the buying process and build trust.
✔ E-commerce design that highlights your products
✔ Optimized checkout process to reduce cart abandonment
✔ Full setup of payments, shipping, and tools
✔ Integration with marketing and inventory systems
✔ Fast, responsive design across all devices
Choosing the right web design partner can feel overwhelming. As a web designer in Rotterdam, I combine strategic thinking, creative vision, and years of experience. I specialize in professional website design using WordPress and Shopify, creating custom websites that don’t just look beautiful but drive real business results. My web design services are tailored to your goals, audience, and brand—ensuring your site turns visitors into customers. Whether you’re a local Rotterdam business or international brand, I’ll help make your website your most effective marketing tool.
With a background as a Product Designer at Uber, I bring a unique and valuable perspective to your project. My experience at one of the world's most innovative technology companies taught me to create interfaces that don't just look beautiful, but actually work for users. I apply these same user-centered design principles to every website I develop, ensuring your site is not only visually appealing but also intuitive and effective.
Your website isn’t just a digital brochure — it’s your most powerful business tool. Unlike many web designers who focus purely on looks, I start with strategy. Before I design anything, I take the time to deeply understand your business goals, your ideal clients, and what success looks like for you. Whether I’m creating a custom WordPress website or a conversion-focused Shopify store, every design decision is rooted in what will work best for your business — helping you grow, connect, and stand out online.
At Design by Karina, every pixel has a purpose. From font selection and white space to mobile responsiveness and page speed optimization, I pay close attention to the small details that make a big difference. My websites are thoughtfully built to feel smooth, cohesive, and totally aligned with your brand. Whether it’s a high-end WordPress design or a sleek Shopify product page, I make sure every element contributes to a polished, professional, and powerful user experience.
When you choose to work with me, you're not just hiring a web designer — you’re gaining a creative partner who’s invested in your success. From our first chat to your site launch (and beyond), I’m here to guide you, listen to your ideas, and make the process feel easy and exciting. I don’t disappear after the launch either — I offer ongoing support, updates, and honest advice to help your small business website keep evolving as you grow.
I specialize in professional websites for small businesses that want big results without big-agency fluff. I understand the challenges small business owners face, and I design solutions that are clear, smart, and built to convert — whether you need a local business website in Rotterdam, a Shopify store, or a custom WordPress blog. My portfolio is full of success stories from entrepreneurs who saw real increases in engagement, leads, and sales after launching their new sites.
This isn’t just about building websites — it’s about creating meaningful digital experiences. At Design by Karina, I mix strategy, creativity, and care to craft custom websites that feel joyful, aligned, and genuinely useful. Whether you're launching your first site or ready to take things to the next level, I’ll help you show up online with confidence, clarity, and style — through thoughtful design that truly reflects your brand.
Without a solid foundation, websites can feel directionless — beautiful, maybe, but not built to support your goals.
If your website doesn’t truly reflect your brand, it’s harder to connect with the people you want to reach.
Low Visibility can limit your reach. We improve SEO to boost your website and drive more traffic
If your website doesn’t truly reflect your brand, it’s harder to connect with the people you want to reach.
It’s easy to feel overwhelmed when you don’t fully understand or feel confident using your own site.
A website without purpose can’t grow with your business — it becomes something you “have to fix later” instead of a tool that works now.
Without care and intention, your site might check the boxes… but won’t stand out or truly serve your business.
I design beautiful, strategic websites that help small businesses grow online. From branding to launch, I’ll make sure your site reflects your vision and speaks to your audience.