Ready to stand out online?

Ready to stand out online?

Ready to stand out online?

karina paviotti web designer in rotterdam design by karina
A cat with a curious expression peeks out from behind a door, accompanied by a speech bubble that says, "I'M JACKIE." web designer design by karina

You have built a company you love. Let's build a website that matches it.

You pour your heart and soul into your work, juggling everything to make your business shine. Your website should be a reflection of that passion and professionalism. We are here to set the table and create a stunning online home for your brand that truly radiates your brilliance.

Schedule a friendly, no-obligation conversation about your goals.

Custom-designed websites

Custom-designed websites

Small entrepreneurs, big dreams

Small entrepreneurs, big dreams

16 years of design experience

16 years of design experience

From Uber to Entrepreneurship

From Uber to Entrepreneurship

Custom-designed websites

Small entrepreneurs, big dreams

16 years of design experience

From Uber to Entrepreneurship

A laptop sits on a chair, displaying a webpage with text that reads "Great Articles - Read | Share."
A laptop sits on a chair, displaying a webpage with text that reads "Great Articles - Read | Share."
A laptop sits on a chair, displaying a webpage with text that reads "Great Articles - Read | Share."

Websites that are not only beautiful but also effective.

Websites that are not only beautiful but also effective.

Ready for a bespoke website that finally makes an impact?

Websites that aren't just beautiful —

but also work.

Your business is growing, your services are strong, but your website feels outdated or doesn't convey what your brand is worth. Your online presence isn't delivering the impact or leads you deserve. At Design by Karina, we build bespoke websites that truly reflect your professionalism. Beautiful, strategic, and designed to convert visitors into customers.

Your business is growing, your services are strong, but your website feels outdated or doesn't convey what your brand is worth. Your online presence isn't delivering the impact or leads you deserve. At Design by Karina, we build bespoke websites that truly reflect your professionalism. Beautiful, strategic, and designed to convert visitors into customers.

From Frustration to Results: Websites That Work for You

From Frustration to Results: Websites That Work for You

From Frustration to Results: Websites That Work for You

Professional web design that inspires trust and attracts clients

Professional web design that inspires trust and attracts clients

Professional web design that inspires trust and attracts clients

5/5 Top Rated Service

5/5 Top Rated Service

5/5 Top Rated Service

Why Small Businesses in Rotterdam (and beyond!) Trust Design by Karina

So, you're an entrepreneur, and we know how it feels to juggle everything. We're here to set the table for you. Our goal is to ensure that both you and your business can thrive and shine. We understand the unique challenges and dreams of entrepreneurs, especially here in the bustling heart of Rotterdam.

Your Vision, Our Expertise

We don't just build websites; we create online experiences that truly reflect your passion and professionalism. With years of design experience, we bring a wealth of knowledge to your project.

Your Vision, Our Expertise

We don't just build websites; we create online experiences that truly reflect your passion and professionalism. With years of design experience, we bring a wealth of knowledge to your project.

Your Vision, Our Expertise

We don't just build websites; we create online experiences that truly reflect your passion and professionalism. With years of design experience, we bring a wealth of knowledge to your project.

From Uber to Your Business

My background in user-centered design, gained at companies like Uber, means I bring a special touch to your small business. It's about creating a site that not only looks beautiful but is also smart in guiding your visitors and helping you achieve your dreams.

From Uber to Your Business

My background in user-centered design, gained at companies like Uber, means I bring a special touch to your small business. It's about creating a site that not only looks beautiful but is also smart in guiding your visitors and helping you achieve your dreams.

From Uber to Your Business

My background in user-centered design, gained at companies like Uber, means I bring a special touch to your small business. It's about creating a site that not only looks beautiful but is also smart in guiding your visitors and helping you achieve your dreams.

Local Heart, Global Standards

While we are rooted in Rotterdam, our designs meet international standards, enabling your business to impress anywhere.

Local Heart, Global Standards

While we are rooted in Rotterdam, our designs meet international standards, enabling your business to impress anywhere.

Local Heart, Global Standards

While we are rooted in Rotterdam, our designs meet international standards, enabling your business to impress anywhere.

Collaborate with passionate entrepreneurs

Collaborating with passionate entrepreneurs

Collaborate with passionate entrepreneurs

We work with small businesses that are proud of what they do—ranging from service providers to shops, practitioners, and creatives. What do they have in common? A dream, a story, and the determination to be truly visible online.
At Design by Karina, we believe in personal collaboration, strategy with heart, and websites that are not only beautiful but also truly effective.

We work with small businesses that are proud of what they do—ranging from service providers to shops, practitioners, and creatives. What do they have in common? A dream, a story, and the determination to be truly visible online.
At Design by Karina, we believe in personal collaboration, strategy with heart, and websites that are not only beautiful but also truly effective.

We work with small businesses that are proud of what they do—ranging from service providers to shops, practitioners, and creatives. What do they have in common? A dream, a story, and the determination to be truly visible online.
At Design by Karina, we believe in personal collaboration, strategy with heart, and websites that are not only beautiful but also truly effective.

  • business coaches

  • photographer

  • business consultants

  • business coaches

  • business coaches

  • photographer

  • business consultants

  • business coaches

  • business coaches

  • photographer

  • business consultants

  • business coaches

  • builder

  • practice

  • maternity care

  • boutique

  • builder

  • practice

  • maternity care

  • boutique

  • builder

  • practice

  • maternity care

  • boutique

  • residential expert

  • driving school

  • wine shop

  • real estate agent

  • residential expert

  • driving school

  • wine shop

  • real estate agent

  • residential expert

  • driving school

  • wine shop

  • real estate agent

Our Services

Our Services

Our Services

Our Friendly Web Design Services: Crafted for Your Success

Whether you're looking to launch something new or give your existing online presence a fresh, powerful boost, we offer tailor-made solutions designed to help your business flourish. We simplify the complex world of web design, making it enjoyable and straightforward for you.

Whether you're looking to launch something new or give your existing online presence a fresh, powerful boost, we offer tailor-made solutions designed to help your business flourish. We simplify the complex world of web design, making it enjoyable and straightforward for you.

Client presentation for a local entrepreneur — professional web design. Design by Karina
Client presentation for a local entrepreneur — professional web design. Design by Karina
Client presentation for a local entrepreneur — professional web design. Design by Karina

Ready for a website that works and impresses?

Ready for a website that works and impresses?

Ready for a website that works and impresses?

Websites that speak for themselves

What's the best way to showcase our strengths? Let our work speak for itself. Below you'll find a selection of recent projects that demonstrate how we've helped businesses like yours achieve their online goals. Each project reflects our commitment to thoughtful design and results-driven solutions.

WCCE

Modern WordPress site for a B2B call center

2025

Website

WCCE

Modern WordPress site for a B2B call center

2025

Website

Mammassage

Create a website for maternity care in Rotterdam - Mammassage

2024

Website

Mammassage

Create a website for maternity care in Rotterdam - Mammassage

2024

Website

Kontio UK

Kontio UK: a modern housing construction Custom Website Design in Rotterdam

2024

Website

Kontio UK

Kontio UK: a modern housing construction Custom Website Design in Rotterdam

2024

Website

WCCE

Modern WordPress site for a B2B call center

2025

Website

Mammassage

Create a website for maternity care in Rotterdam - Mammassage

2024

Website

Our Process

Our Process

Our Process

Your Dream Website in 3 Simple Steps: Our Friendly Process

We believe in a clear, collaborative, and stress-free process. We are here to guide you every step of the way, ensuring your vision comes to life smoothly and beautifully. Together, we create your perfect online home:

01 - Discover & Plan: Laying the Foundation Together

We start with a warm, friendly conversation ‒ a free introductory meeting ‒ to truly understand your business, your big dreams, and your ideal customers. We discuss your vision, determine the scope of the project, and together create a tailored strategy that fits you perfectly. This is about being on the same page and laying a strong foundation for your online success.

02 - Design & Build: Bringing Your Vision to Life

Based on our plan, we create a custom, responsive design that reflects your brand. Then, we build your website with precision, integrate all necessary features, and optimize performance.

03 - Launch & Grow: Your Grand Online Debut!

After thorough testing (we ensure everything is perfect!) and your final approval, we'll launch your brand new website to the world! But our partnership doesn't end there. We provide ongoing support and friendly guidance to help your online presence grow and thrive, ensuring your website continues to work hard for your business.

5/5 Top Rated Service

5/5 Top Rated Service

5/5 Top Rated Service

screenshot of a website designed in WordPress — conversion-focused websites
screenshot of a website designed in WordPress — conversion-focused websites
screenshot of a website designed in WordPress — conversion-focused websites

What Happens When You Choose Design by Karina?

Choosing the right web design partner can feel a bit overwhelming, right? You want someone who truly understands your vision and can translate it into an online space that feels just right. That's where we come in. My web design services are meticulously tailored to your unique goals, your amazing clients, and the special personality of your brand. This means your website won't just make an impression; it will truly connect with visitors and gently guide them to become your happy customers. Whether you're a beloved local business here in Rotterdam or a brand looking to reach the world, I'm here to help transform your website into your most powerful, friendly marketing tool.

My experience as a product designer at Uber taught me to always think from the user's perspective — striking the perfect balance between beauty and functionality. We bring that same user-focused approach to every website we create. The result? Websites that not only look stunning but are also intuitive and user-friendly.

My experience as a product designer at Uber taught me to always think from the user's perspective — striking the perfect balance between beauty and functionality. We bring that same user-focused approach to every website we create. The result? Websites that not only look stunning but are also intuitive and user-friendly.

My experience as a product designer at Uber taught me to always think from the user's perspective — striking the perfect balance between beauty and functionality. We bring that same user-focused approach to every website we create. The result? Websites that not only look stunning but are also intuitive and user-friendly.

A beautiful website is not enough — it must also contribute to your growth. That's why we always start with a clear understanding of your goals and ideal customers. Based on that, we build a site that really works for you: focused on conversion, discoverability, and trust.

A beautiful website is not enough — it must also contribute to your growth. That's why we always start with a clear understanding of your goals and ideal customers. Based on that, we build a site that really works for you: focused on conversion, discoverability, and trust.

A beautiful website is not enough — it must also contribute to your growth. That's why we always start with a clear understanding of your goals and ideal customers. Based on that, we build a site that really works for you: focused on conversion, discoverability, and trust.

We believe that the magic is in the details. From font selection to mobile loading speed: every pixel matters. We design WordPress and Shopify websites that look sleek and professional and function smoothly—on every device.

We believe that the magic is in the details. From font selection to mobile loading speed: every pixel matters. We design WordPress and Shopify websites that look sleek and professional and function smoothly—on every device.

We believe that the magic is in the details. From font selection to mobile loading speed: every pixel matters. We design WordPress and Shopify websites that look sleek and professional and function smoothly—on every device.

From the initial conversation to post-launch, we stand by your side. We make the process transparent, communicate clearly, and collaborate with you. Expect honest advice, practical support, and a partnership that truly feels like an extension of your business.

From the initial conversation to post-launch, we stand by your side. We make the process transparent, communicate clearly, and collaborate with you. Expect honest advice, practical support, and a partnership that truly feels like an extension of your business.

We build smart, conversion-focused websites for small business owners. From local sites in Rotterdam to Shopify webshops and custom WordPress blogs — our clients see real results: more engagement, more inquiries, more sales.

We build smart, conversion-focused websites for small business owners. From local sites in Rotterdam to Shopify webshops and custom WordPress blogs — our clients see real results: more engagement, more inquiries, more sales.

At Design by Karina, we combine strategy, creativity, and care to build websites that are not only beautiful but also effective. We help you stand out online with confidence, clarity, and style. Let's bring your brand to life together.

At Design by Karina, we combine strategy, creativity, and care to build websites that are not only beautiful but also effective. We help you stand out online with confidence, clarity, and style. Let's bring your brand to life together.

Building Websites for Entrepreneurs with Big Dreams

At Design by Karina, we genuinely believe that every entrepreneur, no matter the size of their dream, deserves a professional, affordable, and effective website that truly works. Whether you're just planting the seeds of a new venture or have been nurturing your business for years, a well-crafted website is the solid foundation for all your online success. We're here to help entrepreneurs like you create a custom website that beautifully tells your story, builds trust, and naturally attracts new clients. Our websites are affordable, effective, and fully tailored to your unique business, allowing you to shine online.

Why Investing in an Affordable Website is a Smart Move for Your Business

A fantastic website doesn't have to cost a fortune. We believe in smart choices—in strategy, design, and technology—that enable us to build a professional website for any budget. Our goal is to create a site that not only looks great but also delivers real results for your business, without unnecessary expenses. It's all about maximizing value and impact for your investment.

Is This For You? Our Ideal Partners

Our wonderful clients are often small business owners, dedicated service providers, passionate freelancers, charming boutique owners, and other professionals eager to enhance their online presence. We understand your world, and we are here to ensure your website feels like a natural, supportive extension of your amazing business, allowing you to connect with your community and beyond.

What's Included: Your Complete Website Journey with Us

We handle the entire process for you: from our initial friendly conversation and strategic planning, through creative design and development, to your exciting launch day. You'll receive a user-friendly, beautifully responsive, and search engine-friendly website—ready to make a great impression and help your business thrive.

5/5 Top Rated Service

5/5 Top Rated Service

5/5 Top Rated Service

Man Using Laptop
Man Using Laptop
Man Using Laptop

Happy customers, beautiful websites

Our greatest joy comes from the success of our clients and their positive feedback. Their words speak volumes about our dedication and the positive impact our web designs have on their businesses. We are incredibly proud to share their stories and celebrate their online triumphs.

Frequently Asked Question

If your question isn't answered here, feel free to reach out—I am happy to assist you further.

Frequently Asked Questions About Web Design and Development

Get answers to the most frequently asked questions about web design. Can't find what you're looking for? Feel free to contact us for a personalized response.

What is included in a website from Design by Karina?

Our websites are completely custom-designed — You'll receive a strategically crafted, visually compelling website that perfectly reflects your brand. Each site is responsive (mobile-friendly), SEO-friendly, user-friendly, and comes with personalized guidance from the first meeting to the launch.

What does your web design process look like?

We begin with a no-obligation introductory meeting where we discuss your goals, target audience, and style. Then, we follow a clear process: strategy, structure, design, feedback rounds, and going live. Throughout the entire journey, we maintain close contact—often simply through WhatsApp—so you always know our progress.

Do you work with WordPress or Shopify?

Yes! We build websites in WordPress and Shopify, depending on your needs. WordPress is ideal for service providers, blogs, or business websites. Shopify is perfect for online stores, offering full support for iDEAL, Klarna, and all the features you need to sell online.

Why should I work with Design by Karina instead of a larger agency?

We may be a small team, but we provide everything you need to grow online. From strategy and design to technical implementation, SEO, and support — you get the complete package without the impersonal feel of a large agency. We work personally, with dedication, and with great attention to your brand. Small businesses deserve a partner who thinks along, commits, and truly understands your goals — and that's exactly what you get with us.

What does a professional website in Rotterdam cost?

My transparent pricing structure is tailored to various business needs: Landing Pages: starting at €750 Single-page websites, perfect for specific campaigns or a straightforward business presence Business Websites: starting at €1,399 Multi-page websites for established companies with content management Webshop Websites: Starting at €1,950 Online stores with product management, secure checkout, and payment processing Each project is unique, and the price depends on specific requirements. Contact me for a tailored quote.

Why choose a web design agency in Rotterdam?

As a business owner, you want a website that does more than just look good. You’re looking for a website that attracts customers, effectively tells your story, and helps grow your business. That's why more and more entrepreneurs are choosing a web design agency in Rotterdam that understands the local market and strategically thinks along with you. At Design by Karina, you get exactly that.

What makes Design by Karina different from other web design agencies?

There are many agencies, but there's only one like Design by Karina. Here, you don't work with an account manager or an invisible team—you work directly with Karina, an experienced designer with 16+ years of experience (including with Uber) and a passion for helping small business owners.

Who is the best web designer in Rotterdam?

Design by Karina stands out as the web designer in Rotterdam. With over 16 years of experience in product and UX design (including at Uber), we blend design with SEO and scalability in WordPress and Shopify. You receive a personalized, growth-oriented website, clear pricing, and ongoing support. Schedule a free strategy session to discover if we're a match.

Frequently Asked Question

If your question isn't answered here, feel free to reach out—I am happy to assist you further.

Frequently Asked Questions About Web Design and Development

Get answers to the most frequently asked questions about web design. Can't find what you're looking for? Feel free to contact us for a personalized response.

What is included in a website from Design by Karina?

Our websites are completely custom-designed — You'll receive a strategically crafted, visually compelling website that perfectly reflects your brand. Each site is responsive (mobile-friendly), SEO-friendly, user-friendly, and comes with personalized guidance from the first meeting to the launch.

What does your web design process look like?

We begin with a no-obligation introductory meeting where we discuss your goals, target audience, and style. Then, we follow a clear process: strategy, structure, design, feedback rounds, and going live. Throughout the entire journey, we maintain close contact—often simply through WhatsApp—so you always know our progress.

Do you work with WordPress or Shopify?

Yes! We build websites in WordPress and Shopify, depending on your needs. WordPress is ideal for service providers, blogs, or business websites. Shopify is perfect for online stores, offering full support for iDEAL, Klarna, and all the features you need to sell online.

Why should I work with Design by Karina instead of a larger agency?

We may be a small team, but we provide everything you need to grow online. From strategy and design to technical implementation, SEO, and support — you get the complete package without the impersonal feel of a large agency. We work personally, with dedication, and with great attention to your brand. Small businesses deserve a partner who thinks along, commits, and truly understands your goals — and that's exactly what you get with us.

What does a professional website in Rotterdam cost?

My transparent pricing structure is tailored to various business needs: Landing Pages: starting at €750 Single-page websites, perfect for specific campaigns or a straightforward business presence Business Websites: starting at €1,399 Multi-page websites for established companies with content management Webshop Websites: Starting at €1,950 Online stores with product management, secure checkout, and payment processing Each project is unique, and the price depends on specific requirements. Contact me for a tailored quote.

Why choose a web design agency in Rotterdam?

As a business owner, you want a website that does more than just look good. You’re looking for a website that attracts customers, effectively tells your story, and helps grow your business. That's why more and more entrepreneurs are choosing a web design agency in Rotterdam that understands the local market and strategically thinks along with you. At Design by Karina, you get exactly that.

What makes Design by Karina different from other web design agencies?

There are many agencies, but there's only one like Design by Karina. Here, you don't work with an account manager or an invisible team—you work directly with Karina, an experienced designer with 16+ years of experience (including with Uber) and a passion for helping small business owners.

Who is the best web designer in Rotterdam?

Design by Karina stands out as the web designer in Rotterdam. With over 16 years of experience in product and UX design (including at Uber), we blend design with SEO and scalability in WordPress and Shopify. You receive a personalized, growth-oriented website, clear pricing, and ongoing support. Schedule a free strategy session to discover if we're a match.

Frequently Asked Question

If your question isn't answered here, feel free to reach out—I am happy to assist you further.

What is included in a website from Design by Karina?

Our websites are completely custom-designed — You'll receive a strategically crafted, visually compelling website that perfectly reflects your brand. Each site is responsive (mobile-friendly), SEO-friendly, user-friendly, and comes with personalized guidance from the first meeting to the launch.

What does your web design process look like?

We begin with a no-obligation introductory meeting where we discuss your goals, target audience, and style. Then, we follow a clear process: strategy, structure, design, feedback rounds, and going live. Throughout the entire journey, we maintain close contact—often simply through WhatsApp—so you always know our progress.

Do you work with WordPress or Shopify?

Yes! We build websites in WordPress and Shopify, depending on your needs. WordPress is ideal for service providers, blogs, or business websites. Shopify is perfect for online stores, offering full support for iDEAL, Klarna, and all the features you need to sell online.

Why should I work with Design by Karina instead of a larger agency?

We may be a small team, but we provide everything you need to grow online. From strategy and design to technical implementation, SEO, and support — you get the complete package without the impersonal feel of a large agency. We work personally, with dedication, and with great attention to your brand. Small businesses deserve a partner who thinks along, commits, and truly understands your goals — and that's exactly what you get with us.

What does a professional website in Rotterdam cost?

My transparent pricing structure is tailored to various business needs: Landing Pages: starting at €750 Single-page websites, perfect for specific campaigns or a straightforward business presence Business Websites: starting at €1,399 Multi-page websites for established companies with content management Webshop Websites: Starting at €1,950 Online stores with product management, secure checkout, and payment processing Each project is unique, and the price depends on specific requirements. Contact me for a tailored quote.

Why choose a web design agency in Rotterdam?

As a business owner, you want a website that does more than just look good. You’re looking for a website that attracts customers, effectively tells your story, and helps grow your business. That's why more and more entrepreneurs are choosing a web design agency in Rotterdam that understands the local market and strategically thinks along with you. At Design by Karina, you get exactly that.

What makes Design by Karina different from other web design agencies?

There are many agencies, but there's only one like Design by Karina. Here, you don't work with an account manager or an invisible team—you work directly with Karina, an experienced designer with 16+ years of experience (including with Uber) and a passion for helping small business owners.

Who is the best web designer in Rotterdam?

Design by Karina stands out as the web designer in Rotterdam. With over 16 years of experience in product and UX design (including at Uber), we blend design with SEO and scalability in WordPress and Shopify. You receive a personalized, growth-oriented website, clear pricing, and ongoing support. Schedule a free strategy session to discover if we're a match.

Need a website created?

Need a website created?

Need a website created?

Ready to create your website in Rotterdam?

Don't let an outdated or underperforming website hold back your great business any longer. It's time to invest in a digital presence that truly reflects the value of your brand and helps you achieve your business dreams. We are eager to learn about your unique needs and would love to discuss how Design by Karina can create a website that you will truly be proud of.

A friendly conversation to discuss your goals.

No pressure, no obligations.

Stay Updated with Us

Receive tips and inspiration from our web design agency in Rotterdam — about smart websites, online visibility, and conversion-oriented strategies, specially tailored for small business owners who want to grow.

Web Design

Tips & Tricks

Acties

Geen spam, alleen waardevolle updates

Stay Updated with Us

Receive tips and inspiration from our web design agency in Rotterdam — about smart websites, online visibility, and conversion-oriented strategies, specially tailored for small business owners who want to grow.

Web Design

Tips & Tricks

Acties

Geen spam, alleen waardevolle updates

Stay Updated with Us

Receive tips and inspiration from our web design agency in Rotterdam — about smart websites, online visibility, and conversion-oriented strategies, specially tailored for small business owners who want to grow.

Web Design

Tips & Tricks

Acties

Geen spam, alleen waardevolle updates