LAUNCH OFFER

LAUNCH OFFER

SAVE €305

SAVE €305

ONLY 2 PROJECTS AVAILABLE AT THIS PRICE

ONLY 2 PROJECTS AVAILABLE AT THIS PRICE

THE WEBSITE CAPSULE

A beautiful, professional website.

A beautiful, professional website.

A beautiful, professional website.

Without the custom price tag.

Without the custom price tag.

Without the custom price tag.

2 spots available

Your business deserves to look as professional online as the work behind it.
Get a done-for-you, semi-custom one-page website, professionally designed and built in Framer. Choose your favourite from our available Capsule designs, send us your brand and content, and we customize, build and launch it for you.

No DIY. No figuring out templates. No starting from scratch.

€1,100 + VAT

€795 + VAT

SPECIAL LAUNCH PRICE

✓ Done for you ✓ Fast turnaround ✓ One-time payment ✓ Yours to keep

2 spots available

CHOOSE YOUR STARTING POINT

Pick the one that feels like you.

Every Capsule has been professionally designed with strategy, hierarchy, typography, user experience and conversion in mind.

Choose the visual direction that feels closest to your business.

Then we’ll make it yours.

Light

Warm

Editorial

Meet Linen

Perfect for brands that want to feel personal, considered and quietly premium.

Ideal for coaches, consultants, therapists, wellness professionals and creative service businesses.

Coaches

Therapists

Consultants

Practitioners

[ what is The Capsule ]

PROFESSIONALLY

DESIGNED.

MADE

YOURS.

Your Capsule becomes yours through your colours, typography, photography, content and brand personality.

Woman in a beige turtleneck by an old computer and TV, retro 80s office portrait.

Every section has a purpose

Your website is carefully structured to introduce your business, highlight your services and answer the questions your visitors are already thinking about.

Grow Your Presence

Grow Your Presence

Launch Ready

Launch Ready

Proven Layout

Proven Layout

More Credibility

More Credibility

Attract Better Clients

Attract Better Clients

Build Trust

Build Trust

Mobile Optimised

Mobile Optimised

Clear User Journey

Clear User Journey

Trustworthiness

Trustworthiness

Done for You

Done for You

Strategic Structure

Strategic Structure

Nothing is placed randomly

The headlines, spacing, hierarchy and calls-to-action are based on what we have learned works best for small businesses online.

Young woman with short, dark hair and a yellow sweater looks serious, surrounded by hands holding smartphones, conveying intrusion and tension.

Made to feel like you

We carefully adapt the colours, typography, imagery and content to reflect the personality and vision of your business.

MEET THE WEBSITE CAPSULE

The shortcut to a professionally
designed website.

You don’t need another DIY template.

And you don’t necessarily need months of custom design either.

The Website Capsule gives you the space in between.

A done-for-you, semi-custom website service built from a collection of professionally designed foundations.

You choose the design that feels right for your business.

You send us your brand, words and images.

We take care of the rest.

CHOOSE IT. MAKE IT YOURS. GET ONLINE.

WAIT, WHAT’S SEMI-CUSTOM?

You aren’t buying a template.

That’s an important distinction.
With a DIY template, you purchase the design and the rest is up to you.
The Website Capsule is different.
Your chosen Capsule is simply our professionally designed starting point.
Once you’ve chosen it, we customize the colours, typography, imagery and content around your business and your brand.
Then we build it for you, optimize it across devices, connect everything and prepare it for launch.

TEMPLATE

You buy it.
You customize it.
You build it.
You figure it out.

THE WEBSITE CAPSULE

You choose it.
You send us your content.
We customize it.
We build it.
We launch it.

Done for you means done for you.

happy woman working on laptop and smiling

[ BACKED BY EXPERIENCE ]

A new service built on years
of real client work.

The Capsule may be a new service, but the thinking behind it is not. Its framework brings together the patterns, decisions and lessons refined through years of designing websites for small businesses across different industries.

Every part of the experience has been shaped by real projects, from the structure and content flow to the design process, client guidance and final launch.

The result is a simpler website service supported by the same strategic thinking, professional care and design experience behind every Design by Karina project.

16+ years in design

Businesses designed worldwide

Strategy-first studio approach

The process may be simpler, but the thinking behind your website is never basic.

Woman in a beige turtleneck by an old computer and TV, retro 80s office portrait.

[ THE TRUTH ]

People decide how they feel about your business before they ever contact you.

You can be brilliant at what you do.

But if your website feels DIY, outdated or simply doesn’t reflect the level of your work, there’s a disconnect between how good your business actually is and how good it looks online.

And potential clients notice.

BEFORE

The website you keep meaning to fix.

The website you keep meaning to fix.

DIY design that never quite feels right.

Hours moving sections around instead of running your business.

A website you’re hesitant to send people to.

Visitors who don’t immediately understand what you do or what to do next.

AFTER

A website that finally matches the business behind it.

A website that finally matches the business behind it.

A polished, professional online presence.

Clear messaging and intentional structure.

A website designed to guide people towards the next step.

Something you’re genuinely proud to put in your bio, emails and marketing.

The Website Capsule

SPECIAL LAUNCH PRICE

The Website Capsule

Get expert insights on your most pressing biological and technological challenges.

€1,100 + vat

€795

One-time payment. Your website is yours.

Professionally designed one-page website

Full brand customization

Responsive optimization

Domain connection

EVERYTHING YOU’RE GETTING

HOW IT WORKS

HOW IT WORKS

01

02

03

04

05

/05

CHOOSE YOUR DIRECTION

Explore the available Capsule templates and choose the one that feels right for your business. The structure is already there. The design is already considered. We make it yours

YOUR CONTENT ADDED FOR YOU

Send us your words and images. We put everything together for you, so you don't need to worry about formatting, layouts or building pages yourself.

RESERVE YOUR WEEK

Tell me a little about your business, which direction you like and when you'd like to launch. I'll confirm availability and we'll lock in your week. No waiting list. No open-ended project.

SEND YOUR CONTENT

You'll receive everything you need to prepare your content before we start. Your copy. Your images. Your brand assets. You bring the ingredients. I build the experience.

BUILD

Once your week begins, I'll take your chosen direction and turn it into your website. Focused design. Thoughtful UX. Responsive development.

WHY TRUST US

PROFESSIONAL DESIGN WITHOUT THE FULL CUSTOM PROCESS

The process is smaller. The experience behind it isn’t.

The Website Capsule was created by Karina, designer and founder of Design by Karina.

With 16+ years of design experience, including working as a Product Designer at Uber, I’ve spent years thinking about how people experience digital products and what makes design feel clear, intentional and easy to use.

I created The Website Capsule because professional web design shouldn’t only be available to businesses ready for a large custom investment.

So I took the thinking that normally happens behind a custom project and turned it into a more focused, accessible service.

Less process. Less waiting. Smaller investment.

Still professionally designed.

WHY TRUST US

PROFESSIONAL DESIGN WITHOUT THE FULL CUSTOM PROCESS

The process is smaller. The experience behind it isn’t.

The Website Capsule was created by Karina, designer and founder of Design by Karina.

With 16+ years of design experience, including working as a Product Designer at Uber, I’ve spent years thinking about how people experience digital products and what makes design feel clear, intentional and easy to use.

I created The Website Capsule because professional web design shouldn’t only be available to businesses ready for a large custom investment.

So I took the thinking that normally happens behind a custom project and turned it into a more focused, accessible service.

Less process. Less waiting. Smaller investment.

Still professionally designed.

WHY TRUST US

PROFESSIONAL DESIGN WITHOUT THE FULL CUSTOM PROCESS

The process is smaller. The experience behind it isn’t.

The Website Capsule was created by Karina, designer and founder of Design by Karina.

With 16+ years of design experience, including working as a Product Designer at Uber, I’ve spent years thinking about how people experience digital products and what makes design feel clear, intentional and easy to use.

I created The Website Capsule because professional web design shouldn’t only be available to businesses ready for a large custom investment.

So I took the thinking that normally happens behind a custom project and turned it into a more focused, accessible service.

Less process. Less waiting. Smaller investment.

Still professionally designed.

WHO IT’S FOR

WHO IT’S FOR

SOUND FAMILIAR?

SOUND FAMILIAR?

The Website Capsule was made for you if…

01

“My Instagram looks better than my website.”

Your business has evolved. Your website hasn't.

01

“My Instagram looks better than my website.”

Your business has evolved. Your website hasn't.

02

“I've been meaning to make a website for months.”

But learning another website builder keeps falling to the bottom of your list.

02

“I've been meaning to make a website for months.”

But learning another website builder keeps falling to the bottom of your list.

03

“I bought a template. It's still sitting there.”

You wanted something affordable, but didn't realize you'd still have to build the entire thing.

03

“I bought a template. It's still sitting there.”

You wanted something affordable, but didn't realize you'd still have to build the entire thing.

04

“Custom web design is more than I need right now.”

You want professional design, but don't need a huge website or completely bespoke process.

04

“Custom web design is more than I need right now.”

You want professional design, but don't need a huge website or completely bespoke process.

05

“I just want someone to do it properly for me.”

That's exactly why The Website Capsule exists.

05

“I just want someone to do it properly for me.”

That's exactly why The Website Capsule exists.

HOW IT WORKS

SO, WHAT HAPPENS AFTER I BUY?

01 · START YOUR WEBSITE

Purchase your Website Capsule online and secure your project.

No discovery call or lengthy proposal process required.

02 · CHOOSE YOUR DESIGN

Choose your favourite Capsule from our available collection.

Already know which one you want? Great.

Not sure yet? You can confirm during onboarding.

03 · SEND US YOUR WORLD

Complete your guided onboarding and send us your:

Brand
Logo
Colours
Copy
Images
Business information

You’ll know exactly what we need.

04 · WE MAKE IT YOURS

Now it’s our turn.

We’ll customize your chosen Capsule using your brand, imagery and content and professionally build everything in Framer.

That’s it.

You bring the business. We take care of the website.

[ FAQ ]

YOUR QUESTIONS

YOUR QUESTIONS

Everything you need to know.

Is The Website Capsule just a template?

No. The Website Capsule is a done-for-you, semi-custom website service. You choose your favourite from our available professionally designed Capsule websites. We then customize it with your brand, colours, typography, imagery and content and build the website for you. You're not purchasing a template to customize yourself.

What exactly does semi-custom mean?
Can I choose which Capsule I want?
Will someone else have the same website as me?
Do I have to build anything myself?
What do I need to provide?
How many pages are included?
Can I change the Capsule layout?
How many revisions are included?
How quickly can my website go live?
What platform is it built on?
Can I update it myself afterwards?
Is my domain included?
Is this a subscription?
Is the finished website mine?
Why is it €795 right now?
What happens after I pay?
What if I'm not sure Capsule is enough for my business?
The Capsule website preview

[ Start your website ]

Your business deserves to look established.

Your business deserves to look established.

The Capsule gives you a professional online presence without the custom price tag, lengthy timelines or unnecessary complexity.

€795 (+ VAT) · fixed scope · only 5 launch projects at this price

What’s included

What’s included

Everything that makes a Capsule feel considered — from the layout to launch.

Designed to Feel Like You

Choose one of our professionally designed Capsule layouts, then have it carefully adapted to your business, services and audience.

Your Brand, Brought Together

Your existing colours, typography and visual details are applied consistently to create a polished website that feels recognisably yours.

A Clear Path for Every Visitor

Your content is organised into a thoughtful one-page journey that introduces your business, explains your offer, builds trust and guides visitors towards action.

Easy to Explore. Easy to Contact.

Clear calls to action, contact options and responsive design make it simple for potential clients to understand your offer and take the next step on any device.

Built on Strong Foundations

Your website includes essential SEO settings, a clear heading structure, mobile optimisation and one focused revision round before launch.

Ready to Launch. Easy to Manage.

We connect your domain, publish your website and show you how to confidently update your text and images inside Framer.

What’s included

Everything that makes a Capsule feel considered — from the layout to launch.

Designed to Feel Like You

Choose one of our professionally designed Capsule layouts, then have it carefully adapted to your business, services and audience.

Your Brand, Brought Together

Your existing colours, typography and visual details are applied consistently to create a polished website that feels recognisably yours.

A Clear Path for Every Visitor

Your content is organised into a thoughtful one-page journey that introduces your business, explains your offer, builds trust and guides visitors towards action.

Easy to Explore. Easy to Contact.

Clear calls to action, contact options and responsive design make it simple for potential clients to understand your offer and take the next step on any device.

Built on Strong Foundations

Your website includes essential SEO settings, a clear heading structure, mobile optimisation and one focused revision round before launch.

Ready to Launch. Easy to Manage.

We connect your domain, publish your website and show you how to confidently update your text and images inside Framer.